Rascasse Audience Intelligence

Denver Zoo Audience in United States

A data profile of the people who buy, follow and care about Denver Zoo in United States — modelled from more than twelve digital signal sources. Denver Zoo has an estimated audience of 431,058 people in United States.

#18among Zoo in United States#4347among POI in United States#3259in Travel & Leisure

The average Denver Zoo fan in United States is 41.3 years old, more female, and lives primarily in Colorado.

The audience is concentrated in Colorado, Texas, California.

Top brand affinities include Dollywood, Gorilla, Colorado Avalanche, with strongest over-indexing on Dollywood (45.38× the country average).

Demographically, the Denver Zoo audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Denver Zoo fan in United States is more female, around 41.3 years old, with strong Community Orientation tendencies and a notable affinity for Dollywood.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Denver Zoo profile in United States.

Audience size
431K
in United States
Gender
72.3%♀
27.7% male
Age
41.3
average years
Country rank
#39873
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Denver Zoo fans

72.3% are female, 27.7% are male, average age 41.3.

Fig. 02

Gender split

72.3%
Female
27.7%
Male
Demographic split for Denver Zoo audience in United States
MetricValue
Female72.3%
Male27.7%
Average age41.3
Estimated audience size431,058
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Denver Zoo audience in United States
Age bracketShare%
16-1914%
20-2920%
30-3921%
40-4921%
50+25%
Fig. 04

Worldwide distribution

76.7%

of the worldwide Denver Zoo audience comes from United States.

Worldwide audience distribution share by country for Denver Zoo
CountryShare
United States76.7%
Germany5.2%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Denver Zoo audience in United States is strongest.

Fig. 05

Top regions by affinity

Denver Zoo fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~200K33.40×
02Wyoming~4K6.91×
03Montana~2K1.29×
04South Dakota~1K1.21×
05New Mexico~3K1.17×
06Nebraska~2K0.79×
07North Dakota<1K0.62×
08Delaware<1K0.58×
09Kansas~2K0.56×
10West Virginia~1K0.55×
11Rhode Island<1K0.55×
12Alaska<1K0.54×
13New Hampshire<1K0.45×
14Maine<1K0.45×
15Utah~2K0.43×
16Mississippi~2K0.43×
17Idaho<1K0.42×
18Hawaii<1K0.40×
19Iowa~1K0.38×
20Washington, District of Columbia<1K0.37×
21Arkansas~1K0.32×
22Oklahoma~1K0.31×
23Nevada~1K0.31×
24Kentucky~2K0.29×
25Alabama~2K0.28×
26Louisiana~2K0.28×
27Connecticut~1K0.28×
28Missouri~2K0.26×
29Minnesota~2K0.26×
30South Carolina~2K0.25×
31Oregon~1K0.25×
32Arizona~2K0.24×
33Wisconsin~2K0.23×
34Tennessee~2K0.21×
35Indiana~2K0.21×
36Maryland~2K0.21×
37Texas~7K0.19×
38Washington~2K0.19×
39Massachusetts~2K0.19×
40New Jersey~2K0.18×
41Michigan~2K0.17×
42Virginia~2K0.17×
43Illinois~2K0.16×
44Georgia~2K0.16×
45Ohio~2K0.16×
46North Carolina~2K0.16×
47Pennsylvania~2K0.15×
48Florida~4K0.12×
49New York~3K0.12×
50California~5K0.11×
Fig. 06

Affinity by region

Affinity by region — Denver Zoo, United States
0.11×1.00×33.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Denver Zoo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Denver Zoo audience
#·InterestCategoryAffinity×
01Aquarium of the PacificTravel & Leisure58.11×
02DollywoodTravel & Leisure45.38×
03Soldier FieldSports40.16×
04GorillaPets & Animals32.20×
05Sydney Opera HouseArts & Culture27.93×
06Lambeau FieldSports25.49×
07San Diego ZooTravel & Leisure20.40×
08Wrigley FieldSports18.73×
09Colorado AvalancheSports16.36×
10TortoisePets & Animals15.93×
11Cold Stone CreameryFood & Beverages14.37×
12SeaWorld San DiegoTravel & Leisure11.29×
13Colorado RockiesSports8.81×
14Universal Studios FloridaTravel & Leisure8.37×
15Endangered speciesPets & Animals7.81×
16Lindsey VonnSports6.66×
17ZooKids & Family5.17×
18FedExBusiness & Career3.14×
19Mortgage loansBusiness & Career2.30×
20Nonprofit organizationPolitics & Society2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Denver Zoo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Denver Zoo audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.32×
PatriotismCONSERVATISM1.87×
Convenience OrientationPREMIUM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Denver Zoo audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Design AffinityPREMIUM0.79×
Healthy LifestyleBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Denver Zoo have in United States?

Denver Zoo has an estimated audience of 431,058 people in United States, concentrated in Colorado and Texas.

02

What is the gender split and age of Denver Zoo fans?

72.3% of Denver Zoo fans are female, 27.7% are male, with an average age of 41.3 years.

03

Which brands do Denver Zoo fans like most?

Denver Zoo fans show strongest brand affinity for Dollywood (45.38×), Gorilla (32.2×), and Colorado Avalanche (16.36×) over the country average.

04

Where do Denver Zoo fans live in United States?

Denver Zoo fans in United States are most concentrated in Colorado (reach ~200K), Texas (reach ~7K), and California (reach ~5K). These three regions account for the largest share of the active audience.

05

What other brands do Denver Zoo fans also like?

Beyond Denver Zoo itself, the audience over-indexes on Gorilla (32.2×), Colorado Avalanche (16.36×), Cold Stone Creamery (14.37×), and Aquarium of the Pacific (58.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Zoo audiences in United States

See Denver Zoo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Denver Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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