Rascasse Audience Intelligence

Endangered species Audience in United States

A data profile of the people who buy, follow and care about Endangered species in United States — modelled from more than twelve digital signal sources. Endangered species has an estimated audience of 4,369,565 people in United States.

#4097among Topic in United States#172in Pets & Animals

The average Endangered species fan in United States is 41.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Wildlife trade, Lindsey Graham, Bushfires in Australia, with strongest over-indexing on Wildlife trade (13.87× the country average).

Demographically, the Endangered species audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Endangered species fan in United States is more female, around 41.8 years old, with strong Pet Ownership tendencies and a notable affinity for Wildlife trade.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Endangered species profile in United States.

Audience size
4.4M
in United States
Gender
57.0%♀
43.0% male
Age
41.8
average years
Country rank
#7460
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Endangered species fans

57.0% are female, 43.0% are male, average age 41.8.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for Endangered species audience in United States
MetricValue
Female57.0%
Male43.0%
Average age41.8
Estimated audience size4,369,565
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Endangered species audience in United States
Age bracketShare%
16-1918%
20-2915%
30-3917%
40-4921%
50+29%
Fig. 04

Worldwide distribution

28.2%

of the worldwide Endangered species audience comes from United States.

Worldwide audience distribution share by country for Endangered species
CountryShare
United States28.2%
United Kingdom8.2%
Australia5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Endangered species audience in United States is strongest.

Fig. 05

Top regions by affinity

Endangered species fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~200K1.33×
02Virginia~100K1.25×
03Wyoming~8K1.23×
04North Dakota~10K1.19×
05Wisconsin~80K1.17×
06Texas~400K1.15×
07South Carolina~70K1.12×
08Kentucky~60K1.12×
09Oklahoma~50K1.11×
10Kansas~40K1.11×
11Nebraska~20K1.11×
12West Virginia~20K1.11×
13Pennsylvania~200K1.10×
14Alabama~70K1.10×
15Florida~300K1.09×
16Idaho~20K1.09×
17South Dakota~10K1.09×
18Indiana~80K1.06×
19New Mexico~20K1.06×
20Louisiana~60K1.03×
21Arkansas~40K1.03×
22Iowa~40K1.03×
23Montana~10K1.03×
24Washington~90K1.02×
25California~500K1.00×
26North Carolina~100K1.00×
27Maine~20K1.00×
28Ohio~100K0.99×
29Mississippi~40K0.98×
30Hawaii~20K0.97×
31New Jersey~100K0.96×
32Arizona~90K0.96×
33Maryland~70K0.96×
34Utah~40K0.96×
35Connecticut~40K0.93×
36Tennessee~80K0.92×
37Oregon~50K0.92×
38Alaska~9K0.92×
39Missouri~60K0.91×
40Nevada~40K0.91×
41Washington, District of Columbia~10K0.89×
42Michigan~100K0.88×
43New Hampshire~20K0.88×
44Rhode Island~10K0.87×
45Illinois~100K0.85×
46Colorado~60K0.85×
47Minnesota~50K0.84×
48Massachusetts~70K0.83×
49Delaware~10K0.81×
50New York~200K0.78×
Fig. 06

Affinity by region

Affinity by region — Endangered species, United States
0.78×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Endangered species audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Endangered species audience
#·InterestCategoryAffinity×
01Bushfires in AustraliaPolitics & Society31.27×
02Wildlife tradePolitics & Society13.87×
03WildfireHome & Garden9.09×
04Jane GoodallPets & Animals7.69×
05HabitatShopping7.58×
06EcosystemPolitics & Society7.01×
07SpeciesPets & Animals6.28×
08Shelter DogsPets & Animals4.34×
09Lindsey GrahamPolitics & Society4.21×
10Mitch McConnellPolitics & Society3.05×
11Nancy MacePolitics & Society2.76×
12NatureHome & Garden2.20×
13NBCMovies & TV1.92×
14U.S. stateTravel & Leisure1.81×
15DogsPets & Animals1.80×
16AnimalPets & Animals1.80×
17CultureLiterature1.58×
18Food and drinkFood & Beverages1.56×
19Outdoor recreationSports1.52×
20United StatesTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Endangered species audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Endangered species audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.89×
Community OrientationOPEN1.66×
SustainabilityBALANCE1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Endangered species audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Early Adopter MentalityPOWER0.87×
Quality AwarenessPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Endangered species have in United States?

Endangered species has an estimated audience of 4,369,565 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Endangered species fans?

57.0% of Endangered species fans are female, 43.0% are male, with an average age of 41.8 years.

03

Which brands do Endangered species fans like most?

Endangered species fans show strongest brand affinity for Wildlife trade (13.87×), Lindsey Graham (4.21×), and Bushfires in Australia (31.27×) over the country average.

04

Where do Endangered species fans live in United States?

Endangered species fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Endangered species fans also like?

Beyond Endangered species itself, the audience over-indexes on Lindsey Graham (4.21×), Bushfires in Australia (31.27×), Mitch McConnell (3.05×), and Wildfire (9.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Endangered species audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Endangered species. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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