Endangered species Audience in United States

Endangered species logo

Endangered species has an estimated audience of 4,369,565 people in United States. 57.0% are female, 43.0% are male, average age 41.8. Top regions: California, Texas, Florida. Top brand affinities: Wildlife trade, Bushfires in Australia, Wildfire, Nature, Food and drink.

The average Endangered species fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wildlife trade, Bushfires in Australia, Wildfire, with strongest over-indexing on Wildlife trade (13.87× the country average). Demographically, the Endangered species audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Endangered species fans

Demographic split for Endangered species audience in United States
MetricValue
Female57.0%
Male43.0%
Average age41.8
Estimated audience size4,369,565

Audience persona

The typical Endangered species fan in United States is more female, around 41.8 years old, with strong Sustainability tendencies and a notable affinity for Wildlife trade.

Top regions in United States

Top regions ranked by reach for Endangered species in United States
RegionReachAffinity
California503,8141.05×
Texas437,6201.16×
Florida423,6281.43×
New York232,7000.95×
Georgia182,2061.35×
Pennsylvania146,5801×
North Carolina130,7680.99×
Illinois124,7270.86×
Virginia122,6581.15×
Ohio119,0020.88×
Washington108,2791.24×
Michigan104,0180.91×
New Jersey94,4660.85×
Tennessee87,6871×
Arizona85,9790.96×
Massachusetts80,5890.94×
Maryland80,1721.07×
Indiana79,7701×
South Carolina66,3071.01×
Colorado65,2010.95×
Missouri65,0150.92×
Alabama58,9120.97×
Minnesota57,2370.91×
Wisconsin56,3680.86×
Kentucky53,3820.97×
Oregon51,9441.04×
Louisiana51,5030.91×
Oklahoma48,9441.01×
Connecticut41,2580.94×
Mississippi38,9711.08×
Utah38,9180.99×
Kansas37,8021.1×
Iowa36,5591.02×
Nevada35,2810.83×
Arkansas33,9140.94×
Idaho27,3851.25×
West Virginia25,6061.26×
New Mexico21,8701×
Nebraska20,7480.95×
Hawaii19,3061.03×
New Hampshire16,2300.94×
Washington, District of Columbia14,7501.12×
Maine14,6180.93×
Rhode Island12,5370.9×
Montana11,1380.92×
South Dakota9,3020.92×
North Dakota9,2401.03×
Alaska8,5180.91×
Delaware8,1870.68×
Vermont6,9360.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Endangered species audience
BrandAffinityCategory
Wildlife trade13.87×Politics & Society
Bushfires in Australia31.27×Politics & Society
Wildfire9.09×Home & Garden
Nature2.2×Home & Garden
Food and drink1.56×Food & Beverages
Jane Goodall7.69×Pets & Animals
Ecosystem7.01×Politics & Society
Species6.28×Pets & Animals
Habitat7.58×Shopping
Shelter Dogs4.34×Pets & Animals
Warriors (novel series)3.53×Literature
Outdoor recreation1.52×Sports
U.S. state1.81×Travel & Leisure
Dogs1.8×Pets & Animals
NBC1.92×Movies & TV
United States1.52×Travel & Leisure
Animal1.8×Pets & Animals
Culture1.58×Literature
White lion22.59×Music & Radio
Restoration ecology17.17×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Endangered species audience
TraitClusterScore
SustainabilityBALANCE1.92
PatriotismCONSERVATISM1.75
Community OrientationOPEN1.36
SpiritualityBALANCE1.35
IndividualismJOY1.27
Pet OwnershipJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for Endangered species
CountryShare
United States28.2%
United Kingdom8.2%
Australia5.3%

See Endangered species audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Endangered species have in United States?

Endangered species has an estimated audience of 4,369,565 people in United States, concentrated in California and Texas.

What is the gender split and age of Endangered species fans?

57.0% of Endangered species fans are female, 43.0% are male, with an average age of 41.8 years.

Which brands do Endangered species fans like most?

Endangered species fans show strongest brand affinity for Wildlife trade (13.87×), Bushfires in Australia (31.27×), and Wildfire (9.09×) over the country average.

Where do Endangered species fans live in United States?

Endangered species fans in United States are most concentrated in California (reach 503,814), Texas (reach 437,620), and Florida (reach 423,628). These three regions account for the largest share of the active audience.

What other brands do Endangered species fans also like?

Beyond Endangered species itself, the audience over-indexes on Bushfires in Australia (31.27×), Wildfire (9.09×), Nature (2.2×), and Food and drink (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Endangered species. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.