Species Audience in United States

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Species has an estimated audience of 10,231,419 people in United States. 50.1% are female, 49.9% are male, average age 42.4. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Hibachi, Lulu 黃路梓茵, Goop, Google Home.

The average Species fan in United States is 42.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Hibachi, Lulu 黃路梓茵, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Species audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Sustainability, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Species fans

Demographic split for Species audience in United States
MetricValue
Female50.1%
Male49.9%
Average age42.4
Estimated audience size10,231,419

Audience persona

The typical Species fan in United States is balanced, around 42.4 years old, with strong Sustainability tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Species in United States
RegionReachAffinity
California1,344,1161.19×
Texas1,048,1361.19×
Florida819,7681.18×
New York556,4070.97×
Georgia371,4041.18×
Illinois336,8380.99×
Pennsylvania326,1320.95×
North Carolina314,0471.02×
Ohio287,3760.91×
Michigan283,4191.06×
Virginia274,1751.1×
Washington269,6281.31×
New Jersey221,3390.85×
Arizona208,7781×
Tennessee202,3200.99×
Massachusetts193,1130.96×
Indiana191,3861.02×
Maryland174,5910.99×
Colorado161,3251×
Missouri154,8790.94×
South Carolina146,2100.95×
Minnesota138,3540.94×
Louisiana137,6291.04×
Oklahoma136,9501.21×
Alabama136,7250.96×
Oregon136,4641.16×
Wisconsin134,4700.87×
Kentucky126,6890.99×
Mississippi110,5121.31×
Nevada100,2341.01×
Connecticut95,9000.93×
Utah87,8160.96×
Kansas85,8551.06×
Arkansas85,0641.01×
Iowa79,4520.94×
New Mexico53,6651.05×
Idaho52,2231.02×
Nebraska47,7710.93×
Hawaii46,5791.06×
West Virginia44,8350.94×
Maine35,7750.98×
New Hampshire33,8530.84×
Washington, District of Columbia29,0130.94×
Montana26,2290.92×
Rhode Island25,8530.79×
Alaska23,2281.06×
Delaware22,7070.8×
South Dakota20,6570.87×
North Dakota19,9830.95×
Vermont15,0370.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Species audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Hibachi18.96×Food & Beverages
Lulu 黃路梓茵6.28×Movies & TV
Goop9.72×Internet & Social Media
Google Home11.64×Technology & Electronics
Governor of Michigan12.94×Politics & Society
headspace16.26×Health
Cherish (group)18.52×Music & Radio
Wok10.96×Food & Beverages
Vocal harmony6.7×Music & Radio
Fairy godmother10.84×Literature
Grace Slick12.34×Music & Radio
Ira Glass24.13×Music & Radio
Grinch5.23×Movies & TV
Cryptic crossword16.21×Technology & Electronics
Kikar HaShabbat16.52×News
El Paso County, Colorado11.82×Travel & Leisure
TV Fanatic9.62×Movies & TV
Goma15.75×Travel & Leisure
Hipster8.5×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Species audience
TraitClusterScore
SustainabilityBALANCE1.44
IndividualismJOY1.44
PatriotismCONSERVATISM1.44
Risk AppetiteTHRILL1.36
Urban LifestyleOPEN1.2
TravellingTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Species
CountryShare
United States26.3%
United Kingdom6.2%
Australia3.6%

See Species audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Species have in United States?

Species has an estimated audience of 10,231,419 people in United States, concentrated in California and Texas.

What is the gender split and age of Species fans?

50.1% of Species fans are female, 49.9% are male, with an average age of 42.4 years.

Which brands do Species fans like most?

Species fans show strongest brand affinity for Keene, New Hampshire (675×), Hibachi (18.96×), and Lulu 黃路梓茵 (6.28×) over the country average.

Where do Species fans live in United States?

Species fans in United States are most concentrated in California (reach 1,344,116), Texas (reach 1,048,136), and Florida (reach 819,768). These three regions account for the largest share of the active audience.

What other brands do Species fans also like?

Beyond Species itself, the audience over-indexes on Hibachi (18.96×), Lulu 黃路梓茵 (6.28×), Goop (9.72×), and Google Home (11.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Species. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.