Rascasse Audience Intelligence

Species Audience in United States

A data profile of the people who buy, follow and care about Species in United States — modelled from more than twelve digital signal sources. Species has an estimated audience of 10,231,419 people in United States.

#2240among Topic in United States#92in Pets & Animals

The average Species fan in United States is 42.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Chuck Norris, Snorkeling, Endangered species, with strongest over-indexing on Chuck Norris (3.09× the country average).

Demographically, the Species audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Species fan in United States is balanced, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Chuck Norris.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Species profile in United States.

Audience size
10.2M
in United States
Gender
50.1%♀
49.9% male
Age
42.4
average years
Country rank
#3495
Topic in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Species fans

50.1% are female, 49.9% are male, average age 42.4.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for Species audience in United States
MetricValue
Female50.1%
Male49.9%
Average age42.4
Estimated audience size10,231,419
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Species audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3917%
40-4922%
50+30%
Fig. 04

Worldwide distribution

26.3%

of the worldwide Species audience comes from United States.

Worldwide audience distribution share by country for Species
CountryShare
United States26.3%
United Kingdom6.2%
Australia3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Species audience in United States is strongest.

Fig. 05

Top regions by affinity

Species fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~100K1.29×
02Georgia~400K1.24×
03Texas~1M1.19×
04Oklahoma~100K1.16×
05California~1.5M1.15×
06Washington~200K1.15×
07New Mexico~60K1.15×
08Alaska~30K1.15×
09Virginia~300K1.09×
10Oregon~100K1.09×
11North Dakota~20K1.08×
12Indiana~200K1.07×
13North Carolina~300K1.06×
14Kansas~90K1.05×
15South Carolina~200K1.04×
16Kentucky~100K1.04×
17Louisiana~100K1.03×
18Nebraska~50K1.03×
19Florida~700K1.02×
20Hawaii~40K1.02×
21Pennsylvania~300K1.01×
22Ohio~300K1.01×
23Michigan~300K1.01×
24Idaho~50K1.01×
25Maine~40K1.01×
26South Dakota~20K1.01×
27Arizona~200K1.00×
28Arkansas~80K1.00×
29Alabama~100K0.99×
30Maryland~200K0.98×
31Missouri~200K0.97×
32Iowa~80K0.97×
33Montana~30K0.97×
34Illinois~300K0.96×
35West Virginia~50K0.95×
36Tennessee~200K0.94×
37Wisconsin~100K0.93×
38Nevada~90K0.93×
39Massachusetts~200K0.91×
40Colorado~100K0.91×
41Minnesota~100K0.91×
42Utah~80K0.90×
43New Hampshire~40K0.89×
44Vermont~20K0.89×
45Connecticut~90K0.88×
46New Jersey~200K0.87×
47New York~500K0.86×
48Rhode Island~30K0.86×
49Delaware~20K0.85×
50Washington, District of Columbia~30K0.82×
Fig. 06

Affinity by region

Affinity by region — Species, United States
0.82×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Species audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Species audience
#·InterestCategoryAffinity×
01Endangered speciesPets & Animals6.28×
02Bob EvansFood & Beverages6.28×
03Bachelor in Paradise (TV series)Movies & TV6.28×
04SnorkelingSports5.09×
05Stitch!Movies & TV4.86×
06Chuck NorrisMovies & TV3.09×
07Sustainable energyHome & Garden2.22×
08Diane KeatonMovies & TV2.16×
09High schoolBusiness & Career2.07×
10Rail transportTravel & Leisure2.04×
11Renewable energyBusiness & Career2.01×
12Real propertyHome & Garden2.00×
13GeneticsKids & Family1.91×
14Charitable organizationPolitics & Society1.88×
15Hardware storeHome & Garden1.77×
16MenardsHome & Garden1.76×
17Veterinary medicineBusiness & Career1.76×
18Dog walkingPets & Animals1.69×
19NostalgiaHome & Garden1.59×
20Nonprofit organizationPolitics & Society1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Species audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Species audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.95×
IndividualismJOY1.44×
SustainabilityBALANCE1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Species audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
Pet OwnershipJOY0.87×
Family OrientationCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Species have in United States?

Species has an estimated audience of 10,231,419 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Species fans?

50.1% of Species fans are female, 49.9% are male, with an average age of 42.4 years.

03

Which brands do Species fans like most?

Species fans show strongest brand affinity for Chuck Norris (3.09×), Snorkeling (5.09×), and Endangered species (6.28×) over the country average.

04

Where do Species fans live in United States?

Species fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Species fans also like?

Beyond Species itself, the audience over-indexes on Snorkeling (5.09×), Endangered species (6.28×), Bob Evans (6.28×), and Stitch! (4.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Species audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Species. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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