Species Audience in Germany
Species has an estimated audience of 940,720 people in Germany. 53.0% are female, 47.0% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Rheinland-Pfalz. Top brand affinities: Progressive rock, Historic site, Israel, Calf raises, Esra Erol.
The average Species fan in Germany is 39.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Rheinland-Pfalz. Top brand affinities include Progressive rock, Historic site, Israel, with strongest over-indexing on Progressive rock (1.51× the country average). Demographically, the Species audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Species fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 39.6 |
| Estimated audience size | 940,720 |
Audience persona
The typical Species fan in Germany is balanced, around 39.6 years old, with strong Indulgence tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 183,056 | 0.89× |
| Bayern | 138,494 | 0.92× |
| Rheinland-Pfalz | 134,985 | 2.86× |
| Baden-Württemberg | 116,427 | 0.91× |
| Hessen | 88,114 | 1.23× |
| Niedersachsen | 67,175 | 0.74× |
| Berlin | 55,714 | 1.32× |
| Sachsen | 37,978 | 0.82× |
| Schleswig-Holstein | 25,182 | 0.75× |
| Brandenburg | 22,418 | 0.77× |
| Hamburg | 20,315 | 0.96× |
| Sachsen-Anhalt | 17,422 | 0.71× |
| Thüringen | 17,404 | 0.73× |
| Mecklenburg-Vorpommern | 11,268 | 0.63× |
| Saarland | 9,945 | 0.86× |
| Bremen | 7,346 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 1.51× | Music & Radio |
| Historic site | 9.34× | Arts & Culture |
| Israel | 1.76× | Travel & Leisure |
| Calf raises | 9.34× | Sports |
| Esra Erol | 4.85× | Movies & TV |
| KLIX (AM) | 2.17× | Music & Radio |
| Preacher (comics) | 4.77× | Literature |
| The Human Centipede 2 (Full Sequence) | 4.52× | Movies & TV |
| Join Me | 6.5× | Technology & Electronics |
| Steampunk | 1.94× | Fashion & Accessoires |
| Faun (band) | 2.11× | Music & Radio |
| Samanyolu Haber | 2.01× | Movies & TV |
| Wolverine (comics) | 2.47× | Literature |
| Jaspal | 9.34× | Fashion & Accessoires |
| Information sensitivity | 2.32× | Technology & Electronics |
| Glashütte | 1.91× | Travel & Leisure |
| Hormones: The Series | 3.76× | Movies & TV |
| Figure painting (hobby) | 1.62× | Arts & Culture |
| Kotlet schabowy | 9.34× | Food & Beverages |
| JibJab | 5.04× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.83 |
| Pet Ownership | JOY | 1.7 |
| Urban Lifestyle | OPEN | 1.48 |
| Design Affinity | PREMIUM | 1.48 |
| Sports Activity | POWER | 1.35 |
| DIY Mentality | THRILL | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.3% |
| United Kingdom | 6.2% |
| Australia | 3.6% |
See Species audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Species have in Germany?
Species has an estimated audience of 940,720 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Species fans?
53.0% of Species fans are female, 47.0% are male, with an average age of 39.6 years.
Which brands do Species fans like most?
Species fans show strongest brand affinity for Progressive rock (1.51×), Historic site (9.34×), and Israel (1.76×) over the country average.
Where do Species fans live in Germany?
Species fans in Germany are most concentrated in Nordrhein-Westfalen (reach 183,056), Bayern (reach 138,494), and Rheinland-Pfalz (reach 134,985). These three regions account for the largest share of the active audience.
What other brands do Species fans also like?
Beyond Species itself, the audience over-indexes on Historic site (9.34×), Israel (1.76×), Calf raises (9.34×), and Esra Erol (4.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Species. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.