Floristry Audience in Germany
Floristry has an estimated audience of 2,294,353 people in Germany. 64.1% are female, 35.9% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities: Cut flowers, Cactus, Tulip, Rose, Mountain.
The average Floristry fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities include Cut flowers, Cactus, Tulip, with strongest over-indexing on Cut flowers (31.49× the country average). Demographically, the Floristry audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Floristry fans
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 36.1 |
| Estimated audience size | 2,294,353 |
Audience persona
The typical Floristry fan in Germany is more female, around 36.1 years old, with strong Design Affinity tendencies and a notable affinity for Cut flowers.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 160,883 | 0.32× |
| Baden-Württemberg | 136,763 | 0.44× |
| Niedersachsen | 136,034 | 0.61× |
| Bayern | 132,306 | 0.36× |
| Rheinland-Pfalz | 123,724 | 1.08× |
| Sachsen | 118,423 | 1.05× |
| Hessen | 110,462 | 0.63× |
| Berlin | 91,019 | 0.89× |
| Sachsen-Anhalt | 90,525 | 1.52× |
| Schleswig-Holstein | 84,772 | 1.03× |
| Brandenburg | 83,902 | 1.18× |
| Hamburg | 62,756 | 1.21× |
| Mecklenburg-Vorpommern | 56,869 | 1.3× |
| Saarland | 56,534 | 2.01× |
| Thüringen | 39,947 | 0.68× |
| Bremen | 33,287 | 1.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cut flowers | 31.49× | Home & Garden |
| Cactus | 23.17× | Home & Garden |
| Tulip | 30.9× | Home & Garden |
| Rose | 15.41× | Home & Garden |
| Mountain | 16.79× | Music & Radio |
| Flower bouquet | 5.12× | Home & Garden |
| Obi (store) | 2.64× | Shopping |
| Landscape | 5.53× | Travel & Leisure |
| Floral design | 6.73× | Home & Garden |
| Orchidaceae | 16.99× | Home & Garden |
| Netto Marken-Discount | 2.48× | Shopping |
| Kaufland | 2.45× | Shopping |
| QVC | 3.69× | Movies & TV |
| Ornamental plant | 3.86× | Home & Garden |
| Tchibo | 3.27× | Shopping |
| Home décor products | 4.37× | Home & Garden |
| REWE | 2.24× | Shopping |
| Bild | 2.01× | News |
| Wellness (alternative medicine) | 3.31× | Health |
| Globus Baumarkt | 2.39× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.26 |
| DIY Mentality | THRILL | 1.86 |
| Pet Ownership | JOY | 1.63 |
| Healthy Lifestyle | BALANCE | 1.58 |
| Indulgence | JOY | 1.56 |
| Sustainability | BALANCE | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 7.2% |
| United Kingdom | 6.6% |
See Floristry audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Floristry have in Germany?
Floristry has an estimated audience of 2,294,353 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Floristry fans?
64.1% of Floristry fans are female, 35.9% are male, with an average age of 36.1 years.
Which brands do Floristry fans like most?
Floristry fans show strongest brand affinity for Cut flowers (31.49×), Cactus (23.17×), and Tulip (30.9×) over the country average.
Where do Floristry fans live in Germany?
Floristry fans in Germany are most concentrated in Nordrhein-Westfalen (reach 160,883), Baden-Württemberg (reach 136,763), and Niedersachsen (reach 136,034). These three regions account for the largest share of the active audience.
What other brands do Floristry fans also like?
Beyond Floristry itself, the audience over-indexes on Cactus (23.17×), Tulip (30.9×), Rose (15.41×), and Mountain (16.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Floristry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.