Home décor products Audience in Germany
Home décor products has an estimated audience of 4,972,588 people in Germany. 69.2% are female, 30.8% are male, average age 35.9. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Hessen. Top brand affinities: Coworking, Škoda Kodiaq, Cachorro, Bank account, Home Delivery.
The average Home décor products fan in Germany is 35.9 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Hessen. Top brand affinities include Coworking, Škoda Kodiaq, Cachorro, with strongest over-indexing on Coworking (3.76× the country average). Demographically, the Home décor products audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Home décor products fans
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 35.9 |
| Estimated audience size | 4,972,588 |
Audience persona
The typical Home décor products fan in Germany is more female, around 35.9 years old, with strong Design Affinity tendencies and a notable affinity for Coworking.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 573,341 | 0.85× |
| Nordrhein-Westfalen | 539,569 | 0.5× |
| Hessen | 403,712 | 1.07× |
| Berlin | 354,317 | 1.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Coworking | 3.76× | Business & Career |
| Škoda Kodiaq | 1.87× | Cars & Mobility |
| Cachorro | 3× | Pets & Animals |
| Bank account | 1.72× | Business & Career |
| Home Delivery | 1.52× | Food & Beverages |
| Fatteh | 5.12× | Food & Beverages |
| Yozgat | 3.64× | Travel & Leisure |
| Durban University of Technology | 2.2× | Business & Career |
| Wolverine (comics) | 2.44× | Literature |
| Journey to the West (2011 TV series) | 6.79× | Movies & TV |
| Ipekyol | 1.76× | Shopping |
| Figure painting (hobby) | 1.64× | Arts & Culture |
| Celtic punk | 3.39× | Music & Radio |
| Janitor | 2.42× | Home & Garden |
| Headhunters (film) | 1.77× | Movies & TV |
| Indigenous Australian art | 2.15× | Arts & Culture |
| Information sensitivity | 1.94× | Technology & Electronics |
| ESFP | 2.87× | Politics & Society |
| Samanyolu Haber | 1.62× | Movies & TV |
| Preacher (comics) | 2.46× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.28 |
| DIY Mentality | THRILL | 2.13 |
| Sustainability | BALANCE | 1.68 |
| Creativity | OPEN | 1.42 |
| Pet Ownership | JOY | 1.4 |
| Sports Activity | POWER | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| China | 6.5% |
| United Kingdom | 5.2% |
See Home décor products audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Home décor products have in Germany?
Home décor products has an estimated audience of 4,972,588 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Home décor products fans?
69.2% of Home décor products fans are female, 30.8% are male, with an average age of 35.9 years.
Which brands do Home décor products fans like most?
Home décor products fans show strongest brand affinity for Coworking (3.76×), Škoda Kodiaq (1.87×), and Cachorro (3×) over the country average.
Where do Home décor products fans live in Germany?
Home décor products fans in Germany are most concentrated in Baden-Württemberg (reach 573,341), Nordrhein-Westfalen (reach 539,569), and Hessen (reach 403,712). These three regions account for the largest share of the active audience.
What other brands do Home décor products fans also like?
Beyond Home décor products itself, the audience over-indexes on Škoda Kodiaq (1.87×), Cachorro (3×), Bank account (1.72×), and Home Delivery (1.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Home décor products. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.