A data profile of the people who buy, follow and care about Home décor products in France — modelled from more than twelve digital signal sources. Home décor products has an estimated audience of 3,284,440 people in France.
The average Home décor products fan in France is 39.1 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Provence-Alpes-Côte d'Azur.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (508.47× the country average).
Demographically, the Home décor products audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 2 regions tracked by Rascasse.
The typical Home décor products fan in France is more female, around 39.1 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Home décor products profile in France.
70.3% are female, 29.7% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 39.1 |
| Estimated audience size | 3,284,440 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide Home décor products audience comes from France.
| Country | Share |
|---|---|
| United States | 18.7% |
| China | 6.5% |
| United Kingdom | 5.2% |
Where the Home décor products audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Provence-Alpes-Côte d'Azur | ~300K | 1.07× | |
| 02 | Île-de-France | ~600K | 0.94× |
The strongest cross-interests of the Home décor products audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 574.64× | ||
| 02 | Love & Sex | Kids & Family | 508.47× | ||
| 03 | Christmas Gift | Kids & Family | 92.01× | ||
| 04 | Christmas tree | Kids & Family | 48.43× | ||
| 05 | Breast Cancer awareness | Health | 31.48× | ||
| 06 | Girl power | Politics & Society | 26.63× | ||
| 07 | Spiritual gift | Politics & Society | 23.85× | ||
| 08 | Sustainable products | Politics & Society | 21.31× | ||
| 09 | Sexology | Kids & Family | 15.18× | ||
| 10 | Vitra | Home & Garden | 10.79× | ||
| 11 | Kitchen garden | Home & Garden | 9.00× | ||
| 12 | Scandinavian design | Home & Garden | 7.24× | ||
| 13 | Property finder | Home & Garden | 7.05× | ||
| 14 | Modern architecture | Arts & Culture | 6.89× | ||
| 15 | Dentistry | Business & Career | 6.82× | ||
| 16 | Zoom lens | Technology & Electronics | 6.82× | ||
| 17 | Apartment | Business & Career | 5.25× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 3.26× | ||
| 19 | Kitchen | Home & Garden | 2.75× | ||
| 20 | Home improvement | Home & Garden | 2.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 5.95× | |
| Design Affinity | PREMIUM | 3.92× | |
| Luxury Orientation | PREMIUM | 2.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.78× | |
| Convenience Orientation | PREMIUM | 0.80× | |
| Spirituality | BALANCE | 0.92× |
Home décor products has an estimated audience of 3,284,440 people in France, concentrated in Île-de-France and Provence-Alpes-Côte d'Azur.
70.3% of Home décor products fans are female, 29.7% are male, with an average age of 39.1 years.
Home décor products fans show strongest brand affinity for Love & Sex (508.47×), Christmas Gift (92.01×), and Christmas tree (48.43×) over the country average.
Beyond Home décor products itself, the audience over-indexes on Christmas Gift (92.01×), Christmas tree (48.43×), Selfridges (574.64×), and Breast Cancer awareness (31.48×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Home décor products. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.