A data profile of the people who buy, follow and care about Home décor products in Italy — modelled from more than twelve digital signal sources. Home décor products has an estimated audience of 4,736,223 people in Italy.
The average Home décor products fan in Italy is 39.8 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy.
Top brand affinities include Do it yourself (DIY), Home improvement, Modern architecture, with strongest over-indexing on Do it yourself (DIY) (3.31× the country average).
Demographically, the Home décor products audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 1 regions tracked by Rascasse.
The typical Home décor products fan in Italy is more female, around 39.8 years old, with strong Design Affinity tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Home décor products profile in Italy.
66.4% are female, 33.6% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 39.8 |
| Estimated audience size | 4,736,223 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide Home décor products audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.7% |
| China | 6.5% |
| United Kingdom | 5.2% |
Where the Home décor products audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~800K | 1.00× |
The strongest cross-interests of the Home décor products audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Floral design | Home & Garden | 4.55× | ||
| 02 | Flower bouquet | Home & Garden | 4.23× | ||
| 03 | Modern furniture | Home & Garden | 4.06× | ||
| 04 | Modern architecture | Arts & Culture | 3.78× | ||
| 05 | Luxury real estate | Business & Career | 3.65× | ||
| 06 | Do it yourself (DIY) | Home & Garden | 3.31× | ||
| 07 | Home improvement | Home & Garden | 3.05× | ||
| 08 | Art exhibition | Arts & Culture | 2.80× | ||
| 09 | Renovation | Home & Garden | 2.66× | ||
| 10 | Nail salon | Beauty & Wellness | 2.52× | ||
| 11 | Local food | Food & Beverages | 2.44× | ||
| 12 | Handmade jewelry | Fashion & Accessoires | 2.40× | ||
| 13 | Artificial nails | Beauty & Wellness | 2.25× | ||
| 14 | Deal of the day | Shopping | 2.21× | ||
| 15 | Adriatic Sea | Travel & Leisure | 2.13× | ||
| 16 | Decorative arts | Arts & Culture | 1.99× | ||
| 17 | Contemporary art | Arts & Culture | 1.80× | ||
| 18 | Harry Potter | Movies & TV | 1.77× | ||
| 19 | Singer-songwriter | Music & Radio | 1.66× | ||
| 20 | Crafts | Home & Garden | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.56× | |
| DIY Mentality | THRILL | 2.48× | |
| Sustainability | BALANCE | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.33× | |
| Spirituality | BALANCE | 0.78× | |
| Tradition | CONSERVATISM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Home décor products. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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