A data profile of the people who buy, follow and care about Renovation in Italy — modelled from more than twelve digital signal sources. Renovation has an estimated audience of 7,232,205 people in Italy.
The average Renovation fan in Italy is 46.4 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Home Design, Home Interior Design, Home improvement, with strongest over-indexing on Home Design (4.97× the country average).
Demographically, the Renovation audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Renovation fan in Italy is balanced, around 46.4 years old, with strong Design Affinity tendencies and a notable affinity for Home Design.
The key figures that characterise the Renovation profile in Italy.
50.0% are female, 50.0% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 46.4 |
| Estimated audience size | 7,232,205 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Renovation audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 8.0% |
| United Kingdom | 5.4% |
Where the Renovation audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Molise | ~40K | 1.13× | |
| 02 | Lombardy | ~1.5M | 1.10× | |
| 03 | Basilicata | ~70K | 1.08× | |
| 04 | Aosta Valley | ~20K | 1.04× | |
| 05 | Trentino-Alto Adige/Südtirol | ~100K | 1.01× | |
| 06 | Friuli-Venezia Giulia | ~100K | 1.01× | |
| 07 | Umbria | ~100K | 1.00× | |
| 08 | Piedmont | ~500K | 0.97× | |
| 09 | Sardinia | ~200K | 0.97× | |
| 10 | Veneto | ~600K | 0.96× | |
| 11 | Tuscany | ~500K | 0.96× | |
| 12 | Calabria | ~200K | 0.96× | |
| 13 | Abruzzo | ~200K | 0.96× | |
| 14 | Liguria | ~200K | 0.95× | |
| 15 | Marche | ~200K | 0.95× | |
| 16 | Lazio | ~800K | 0.94× | |
| 17 | Emilia-Romagna | ~600K | 0.93× | |
| 18 | Sicilia | ~600K | 0.92× | |
| 19 | Puglia | ~500K | 0.92× | |
| 20 | Campania | ~700K | 0.90× |
The strongest cross-interests of the Renovation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home Decoration & Design | Home & Garden | 5.50× | ||
| 02 | Home Design | Home & Garden | 4.97× | ||
| 03 | Farmhouse | Travel & Leisure | 4.92× | ||
| 04 | Home Interior Design | Home & Garden | 4.58× | ||
| 05 | Decoration | Home & Garden | 4.31× | ||
| 06 | Modern furniture | Home & Garden | 4.14× | ||
| 07 | Ideal Home | Movies & TV | 4.06× | ||
| 08 | Architectural style | Home & Garden | 4.05× | ||
| 09 | First-time buyer | Shopping | 3.98× | ||
| 10 | Wood carving | Home & Garden | 3.82× | ||
| 11 | Modern architecture | Arts & Culture | 3.79× | ||
| 12 | Dining room | Home & Garden | 3.35× | ||
| 13 | Boho-chic | Fashion & Accessoires | 2.82× | ||
| 14 | Home décor products | Home & Garden | 2.66× | ||
| 15 | Architecture & Design | Business & Career | 2.65× | ||
| 16 | Landscape design | Business & Career | 2.61× | ||
| 17 | Home improvement | Home & Garden | 2.37× | ||
| 18 | Living room | Home & Garden | 2.37× | ||
| 19 | Disegno | Home & Garden | 2.21× | ||
| 20 | Ring (jewellery) | Fashion & Accessoires | 2.03× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.45× | |
| DIY Mentality | THRILL | 1.73× | |
| Individualism | JOY | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.58× | |
| Need for Security | CONSERVATISM | 0.63× | |
| Risk Appetite | THRILL | 0.64× |
Renovation has an estimated audience of 7,232,205 people in Italy, concentrated in Lombardy and Lazio.
50.0% of Renovation fans are female, 50.0% are male, with an average age of 46.4 years.
Renovation fans show strongest brand affinity for Home Design (4.97×), Home Interior Design (4.58×), and Home improvement (2.37×) over the country average.
Renovation fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~800K), and Campania (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Renovation itself, the audience over-indexes on Home Interior Design (4.58×), Home improvement (2.37×), Modern architecture (3.79×), and Home Decoration & Design (5.5×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Renovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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