A data profile of the people who buy, follow and care about Disegno in Italy — modelled from more than twelve digital signal sources. Disegno has an estimated audience of 8,011,566 people in Italy.
The average Disegno fan in Italy is 40.9 years old, more female, and lives primarily in Campania.
The audience is concentrated in Campania, Sicilia, Lombardy.
Top brand affinities include Modern architecture, Renovation, Kitchenware, with strongest over-indexing on Modern architecture (2.57× the country average).
Demographically, the Disegno audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Disegno fan in Italy is more female, around 40.9 years old, with strong Design Affinity tendencies and a notable affinity for Modern architecture.
The key figures that characterise the Disegno profile in Italy.
68.7% are female, 31.3% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 40.9 |
| Estimated audience size | 8,011,566 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 13% | |
| 30-39 | 24% | |
| 40-49 | 26% | |
| 50+ | 20% |
of the worldwide Disegno audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 97.2% |
| France | 0.8% |
| Switzerland | 0.6% |
Where the Disegno audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Calabria | ~500K | 1.93× | |
| 02 | Campania | ~1.5M | 1.89× | |
| 03 | Sicilia | ~1.5M | 1.82× | |
| 04 | Puglia | ~1M | 1.75× | |
| 05 | Basilicata | ~100K | 1.29× | |
| 06 | Lazio | ~1M | 1.12× | |
| 07 | Abruzzo | ~200K | 1.00× | |
| 08 | Molise | ~40K | 0.93× | |
| 09 | Lombardy | ~1.5M | 0.88× | |
| 10 | Piedmont | ~500K | 0.83× | |
| 11 | Marche | ~200K | 0.80× | |
| 12 | Umbria | ~100K | 0.76× | |
| 13 | Tuscany | ~400K | 0.75× | |
| 14 | Veneto | ~500K | 0.74× | |
| 15 | Emilia-Romagna | ~500K | 0.69× | |
| 16 | Sardinia | ~200K | 0.67× | |
| 17 | Liguria | ~100K | 0.63× | |
| 18 | Friuli-Venezia Giulia | ~90K | 0.59× | |
| 19 | Trentino-Alto Adige/Südtirol | ~80K | 0.50× | |
| 20 | Aosta Valley | ~10K | 0.47× |
The strongest cross-interests of the Disegno audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Owner-occupier | Home & Garden | 6.05× | ||
| 02 | First-time buyer | Shopping | 3.16× | ||
| 03 | Floral design | Home & Garden | 2.80× | ||
| 04 | Modern architecture | Arts & Culture | 2.57× | ||
| 05 | Flower bouquet | Home & Garden | 2.55× | ||
| 06 | Master of Business Administration | Business & Career | 2.32× | ||
| 07 | Alessi (Italian company) | Home & Garden | 2.31× | ||
| 08 | Modern furniture | Home & Garden | 2.25× | ||
| 09 | Renovation | Home & Garden | 2.21× | ||
| 10 | Kitchenware | Home & Garden | 2.06× | ||
| 11 | Garden furniture | Home & Garden | 2.06× | ||
| 12 | Bedroom furniture | Home & Garden | 1.92× | ||
| 13 | Luxury Lifestyle | Shopping | 1.89× | ||
| 14 | Pillow | Home & Garden | 1.85× | ||
| 15 | Child care | Kids & Family | 1.68× | ||
| 16 | Handmade jewelry | Fashion & Accessoires | 1.67× | ||
| 17 | Art exhibition | Arts & Culture | 1.66× | ||
| 18 | Wedding planner | Kids & Family | 1.60× | ||
| 19 | Innovation | Business & Career | 1.58× | ||
| 20 | Art jewelry | Fashion & Accessoires | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.72× | |
| DIY Mentality | THRILL | 1.65× | |
| Sustainability | BALANCE | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.62× | |
| Need for Security | CONSERVATISM | 0.88× | |
| Indulgence | JOY | 0.95× |
Disegno has an estimated audience of 8,011,566 people in Italy, concentrated in Campania and Sicilia.
68.7% of Disegno fans are female, 31.3% are male, with an average age of 40.9 years.
Disegno fans show strongest brand affinity for Modern architecture (2.57×), Renovation (2.21×), and Kitchenware (2.06×) over the country average.
Disegno fans in Italy are most concentrated in Campania (reach ~1.5M), Sicilia (reach ~1.5M), and Lombardy (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Disegno itself, the audience over-indexes on Renovation (2.21×), Kitchenware (2.06×), Master of Business Administration (2.32×), and Innovation (1.58×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Disegno. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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