A data profile of the people who buy, follow and care about Master of Business Administration in Italy — modelled from more than twelve digital signal sources. Master of Business Administration has an estimated audience of 4,619,118 people in Italy.
The average Master of Business Administration fan in Italy is 41.2 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Professional development, American Marketing Association, Training and development, with strongest over-indexing on Professional development (19.49× the country average).
Demographically, the Master of Business Administration audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Mindfulness, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Master of Business Administration fan in Italy is balanced, around 41.2 years old, with strong Mindfulness tendencies and a notable affinity for Professional development.
The key figures that characterise the Master of Business Administration profile in Italy.
47.7% are female, 52.3% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 41.2 |
| Estimated audience size | 4,619,118 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Master of Business Administration audience comes from Italy.
| Country | Share |
|---|---|
| United States | 15.9% |
| India | 7.6% |
| Brazil | 5.4% |
Where the Master of Business Administration audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1M | 1.35× | |
| 02 | Lazio | ~800K | 1.33× | |
| 03 | Piedmont | ~400K | 1.10× | |
| 04 | Puglia | ~300K | 1.05× | |
| 05 | Molise | ~20K | 1.05× | |
| 06 | Emilia-Romagna | ~400K | 1.04× | |
| 07 | Aosta Valley | ~10K | 1.04× | |
| 08 | Basilicata | ~40K | 1.01× | |
| 09 | Campania | ~500K | 1.00× | |
| 10 | Veneto | ~400K | 1.00× | |
| 11 | Abruzzo | ~100K | 0.99× | |
| 12 | Friuli-Venezia Giulia | ~80K | 0.96× | |
| 13 | Trentino-Alto Adige/Südtirol | ~80K | 0.96× | |
| 14 | Umbria | ~70K | 0.96× | |
| 15 | Sicilia | ~400K | 0.95× | |
| 16 | Calabria | ~100K | 0.94× | |
| 17 | Marche | ~100K | 0.94× | |
| 18 | Tuscany | ~300K | 0.93× | |
| 19 | Liguria | ~100K | 0.93× | |
| 20 | Sardinia | ~100K | 0.92× |
The strongest cross-interests of the Master of Business Administration audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Senior management | Business & Career | 38.65× | ||
| 02 | Training and development | Business & Career | 30.40× | ||
| 03 | International business | Business & Career | 28.22× | ||
| 04 | American Marketing Association | Business & Career | 27.83× | ||
| 05 | Ukrainian language | Politics & Society | 21.87× | ||
| 06 | Business education | Business & Career | 21.65× | ||
| 07 | Motivational speaking | Business & Career | 21.27× | ||
| 08 | Professional development | Business & Career | 19.49× | ||
| 09 | Institute of technology | Business & Career | 18.89× | ||
| 10 | Bookkeeping | Games | 18.08× | ||
| 11 | Life extension | Health | 15.62× | ||
| 12 | Townhouse | Home & Garden | 15.56× | ||
| 13 | New Year's Eve | Home & Garden | 13.04× | ||
| 14 | Black Friday | Shopping | 12.83× | ||
| 15 | Internet & Social Media | 11.69× | |||
| 16 | Web conferencing | Technology & Electronics | 10.84× | ||
| 17 | Online newspaper | News | 7.67× | ||
| 18 | Landscaping | Home & Garden | 7.09× | ||
| 19 | Event management | Business & Career | 7.05× | ||
| 20 | Social networking service | Technology & Electronics | 5.35× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 4.75× | |
| Career Orientation | POWER | 2.79× | |
| Social Media Usage | JOY | 2.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.01× | |
| DIY Mentality | THRILL | 1.03× | |
| Quality Awareness | PREMIUM | 1.07× |
Master of Business Administration has an estimated audience of 4,619,118 people in Italy, concentrated in Lombardy and Lazio.
47.7% of Master of Business Administration fans are female, 52.3% are male, with an average age of 41.2 years.
Master of Business Administration fans show strongest brand affinity for Professional development (19.49×), American Marketing Association (27.83×), and Training and development (30.4×) over the country average.
Master of Business Administration fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~800K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Master of Business Administration itself, the audience over-indexes on American Marketing Association (27.83×), Training and development (30.4×), Online newspaper (7.67×), and International business (28.22×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Master of Business Administration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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