Social networking service Audience in Italy
Social networking service has an estimated audience of 11,761,782 people in Italy. 53.3% are female, 46.7% are male, average age 39.0. Top brand affinities: Ipercoop, Leggo, Giorgia Meloni, ANSA.it, Dentistry.
Top brand affinities include Ipercoop, Leggo, Giorgia Meloni, with strongest over-indexing on Ipercoop (100.63× the country average). Demographically, the Social networking service audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.
Category: Technology & Electronics · Type: Topic
Demographics of Social networking service fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 39.0 |
| Estimated audience size | 11,761,782 |
Audience persona
The typical Social networking service fan in Italy is balanced, around 39.0 years old, with strong Extroversion tendencies and a notable affinity for Ipercoop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ipercoop | 100.63× | Shopping |
| Leggo | 5.35× | News |
| Giorgia Meloni | 3.45× | Politics & Society |
| ANSA.it | 5.35× | News |
| Dentistry | 3.53× | Business & Career |
| Risotto | 5.35× | Food & Beverages |
| 1.91× | Internet & Social Media | |
| TikTok | 1.64× | Internet & Social Media |
| General practitioner | 2.97× | Health |
| Master of Business Administration | 3.12× | Business & Career |
| Tattoos | 1.71× | Fashion & Accessoires |
| Gnocchi | 5.35× | Food & Beverages |
| Lercio | 5.35× | News |
| Meat | 1.75× | Food & Beverages |
| Penny Black | 5.35× | Fashion & Accessoires |
| Summer vacation | 2.27× | Travel & Leisure |
| Wikipedia | 1.97× | Internet & Social Media |
| Bruschetta | 5.35× | Food & Beverages |
| L'espresso | 5.35× | News |
| Reiki | 5.35× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.24 |
| LGBTQ+ Identity | OPEN | 1.2 |
| Travelling | THRILL | 1.19 |
| Community Orientation | OPEN | 1.13 |
| Social Media Usage | JOY | 1.11 |
| Mindfulness | BALANCE | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 5.6% |
| India | 4.4% |
See Social networking service audiences in other countries
- Social networking service — Germany
- Social networking service — United States
- Social networking service — United Kingdom
- Social networking service — France
- Social networking service — Spain
- Social networking service — Brazil
- Social networking service — Japan
- Social networking service — South Korea
- Social networking service — India
- Social networking service — Canada
- Social networking service — Mexico
More Technology & Electronics audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Social networking service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.