A data profile of the people who buy, follow and care about Social networking service in Italy — modelled from more than twelve digital signal sources. Social networking service has an estimated audience of 11,761,782 people in Italy.
Social networking service has an estimated audience of 11,761,782 people in Italy. 53.3% are female, 46.7% are male, average age 39.0. Top brand affinities: Wikipedia, Master of Business Administration, Personal finance, Satire, WhatsApp.
Top brand affinities include Wikipedia, Master of Business Administration, Personal finance, with strongest over-indexing on Wikipedia (5.16× the country average).
Demographically, the Social networking service audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
The typical Social networking service fan in Italy is balanced, around 39.0 years old, with strong Mindfulness tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Social networking service profile in Italy.
53.3% are female, 46.7% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 39.0 |
| Estimated audience size | 11,761,782 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Social networking service audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 5.6% |
| India | 4.4% |
The strongest cross-interests of the Social networking service audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Master of Business Administration | Business & Career | 5.35× | ||
| 02 | Gerard Butler | Movies & TV | 5.35× | ||
| 03 | Nina Dobrev | Movies & TV | 5.35× | ||
| 04 | Amanda Seyfried | Movies & TV | 5.35× | ||
| 05 | Rod Stewart | Music & Radio | 5.27× | ||
| 06 | Wikipedia | Internet & Social Media | 5.16× | ||
| 07 | Satire | Literature | 3.51× | ||
| 08 | Margot Robbie | Movies & TV | 3.21× | ||
| 09 | Antonio Conte | Sports | 3.20× | ||
| 10 | Scarlett Johansson | Movies & TV | 3.20× | ||
| 11 | Brazil national football team | Sports | 2.79× | ||
| 12 | Tinder | Internet & Social Media | 2.62× | ||
| 13 | Influencer marketing | Internet & Social Media | 2.26× | ||
| 14 | Mediaset | Technology & Electronics | 2.20× | ||
| 15 | Champagne | Food & Beverages | 1.83× | ||
| 16 | Personal finance | Business & Career | 1.80× | ||
| 17 | Singer-songwriter | Music & Radio | 1.79× | ||
| 18 | Summer vacation | Travel & Leisure | 1.79× | ||
| 19 | Internet & Social Media | 1.61× | |||
| 20 | Activism | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.19× | |
| Quality Awareness | PREMIUM | 1.19× | |
| Career Orientation | POWER | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.73× | |
| Price Sensitivity | PREMIUM | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Social networking service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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