Social networking service Audience in Spain
Social networking service has an estimated audience of 6,086,625 people in Spain. 56.5% are female, 43.5% are male, average age 41.0. Top brand affinities: TripAdvisor, TikTok, Google Drive, Dentistry, Qatar.
Top brand affinities include TripAdvisor, TikTok, Google Drive, with strongest over-indexing on TripAdvisor (3.23× the country average). Demographically, the Social networking service audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Travelling, Mindfulness.
Category: Technology & Electronics · Type: Topic
Demographics of Social networking service fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 41.0 |
| Estimated audience size | 6,086,625 |
Audience persona
The typical Social networking service fan in Spain is more female, around 41.0 years old, with strong Travelling tendencies and a notable affinity for TripAdvisor.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TripAdvisor | 3.23× | Travel & Leisure |
| TikTok | 1.78× | Internet & Social Media |
| Google Drive | 3.02× | Technology & Electronics |
| Dentistry | 3.89× | Business & Career |
| Qatar | 6.77× | Travel & Leisure |
| Aldi | 2.07× | Shopping |
| Badoo | 2.43× | Internet & Social Media |
| MSN | 1.96× | News |
| Movistar | 1.66× | Technology & Electronics |
| Trello | 5.4× | Internet & Social Media |
| Lunch | 2.41× | Food & Beverages |
| Local food | 1.99× | Food & Beverages |
| 1.71× | Internet & Social Media | |
| Mobile game | 1.85× | Games |
| CAC 40 | 1.88× | Business & Career |
| Wikipedia | 1.91× | Internet & Social Media |
| Lush (company) | 5.4× | Beauty & Wellness |
| Kundalini yoga | 3.51× | Health |
| Livemusic | 2.14× | Music & Radio |
| Innovation | 1.87× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.26 |
| Mindfulness | BALANCE | 1.23 |
| Social Media Usage | JOY | 1.15 |
| Community Orientation | OPEN | 1.14 |
| Need for Security | CONSERVATISM | 1.04 |
| Tradition | CONSERVATISM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 5.6% |
| India | 4.4% |
See Social networking service audiences in other countries
- Social networking service — Germany
- Social networking service — United States
- Social networking service — United Kingdom
- Social networking service — France
- Social networking service — Italy
- Social networking service — Brazil
- Social networking service — Japan
- Social networking service — South Korea
- Social networking service — India
- Social networking service — Canada
- Social networking service — Mexico
More Technology & Electronics audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Social networking service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.