A data profile of the people who buy, follow and care about Social networking service in Spain — modelled from more than twelve digital signal sources. Social networking service has an estimated audience of 6,086,625 people in Spain.
Social networking service has an estimated audience of 6,086,625 people in Spain. 56.5% are female, 43.5% are male, average age 41.0. Top brand affinities: TikTok, Innovation, Badoo, Real property, Local food.
Top brand affinities include TikTok, Innovation, Badoo, with strongest over-indexing on TikTok (1.78× the country average).
Demographically, the Social networking service audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Social networking service fan in Spain is more female, around 41.0 years old, with strong Travelling tendencies and a notable affinity for TikTok.
The key figures that characterise the Social networking service profile in Spain.
56.5% are female, 43.5% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 41.0 |
| Estimated audience size | 6,086,625 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 22% |
of the worldwide Social networking service audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 5.6% |
| India | 4.4% |
The strongest cross-interests of the Social networking service audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lush (company) | Beauty & Wellness | 5.40× | ||
| 02 | Trello | Internet & Social Media | 5.40× | ||
| 03 | Lebanon | Travel & Leisure | 5.09× | ||
| 04 | Satire | Literature | 3.02× | ||
| 05 | Rayo Vallecano | Travel & Leisure | 2.78× | ||
| 06 | Innovation | Business & Career | 2.51× | ||
| 07 | Badoo | Internet & Social Media | 2.40× | ||
| 08 | Volunteering | Politics & Society | 2.32× | ||
| 09 | Betfair | Games | 2.14× | ||
| 10 | Real property | Home & Garden | 2.07× | ||
| 11 | Bruce Willis | Movies & TV | 2.02× | ||
| 12 | Local food | Food & Beverages | 1.87× | ||
| 13 | BP | Cars & Mobility | 1.87× | ||
| 14 | Fine-art photography | Technology & Electronics | 1.84× | ||
| 15 | Google Drive | Technology & Electronics | 1.79× | ||
| 16 | TikTok | Internet & Social Media | 1.78× | ||
| 17 | Travel photography | Technology & Electronics | 1.76× | ||
| 18 | Michael Jackson | Music & Radio | 1.69× | ||
| 19 | Travel website | Travel & Leisure | 1.63× | ||
| 20 | Digital photography | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.36× | |
| Social Media Usage | JOY | 1.32× | |
| Career Orientation | POWER | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.66× | |
| Creativity | OPEN | 0.91× | |
| Price Sensitivity | PREMIUM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Social networking service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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