A data profile of the people who buy, follow and care about Social networking service in United Kingdom — modelled from more than twelve digital signal sources. Social networking service has an estimated audience of 12,783,646 people in United Kingdom.
The average Social networking service fan in United Kingdom is 40.0 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, North West, East of England.
Top brand affinities include Wikipedia, Esso, Hobby, with strongest over-indexing on Wikipedia (4.43× the country average).
Demographically, the Social networking service audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Mindfulness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Social networking service fan in United Kingdom is more female, around 40.0 years old, with strong Mindfulness tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Social networking service profile in United Kingdom.
57.3% are female, 42.7% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 40.0 |
| Estimated audience size | 12,783,646 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Social networking service audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 5.6% |
| India | 4.4% |
Where the Social networking service audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East of England | ~1M | 1.03× | |
| 02 | South West | ~1M | 1.03× | |
| 03 | North East | ~500K | 1.03× | |
| 04 | East Midlands | ~900K | 1.01× | |
| 05 | Yorkshire and the Humber | ~1M | 0.99× | |
| 06 | South East | ~1.5M | 0.97× | |
| 07 | North West | ~1.5M | 0.96× | |
| 08 | West Midlands | ~500K | 0.95× |
The strongest cross-interests of the Social networking service audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 4.43× | ||
| 02 | Flightradar24 | Travel & Leisure | 4.42× | ||
| 03 | Alexandra Daddario | Movies & TV | 3.49× | ||
| 04 | Sketch comedy | Movies & TV | 3.15× | ||
| 05 | Adoption | Kids & Family | 2.95× | ||
| 06 | Esso | Cars & Mobility | 2.80× | ||
| 07 | Satire | Literature | 2.69× | ||
| 08 | Risk management | Business & Career | 2.44× | ||
| 09 | Betfair | Games | 2.36× | ||
| 10 | NASDAQ | Business & Career | 2.25× | ||
| 11 | William Hill (bookmaker) | Games | 2.06× | ||
| 12 | Refrigerator | Home & Garden | 2.02× | ||
| 13 | Hobby | Home & Garden | 1.93× | ||
| 14 | Livemusic | Music & Radio | 1.90× | ||
| 15 | Internet & Social Media | 1.83× | |||
| 16 | Mobile home | Cars & Mobility | 1.73× | ||
| 17 | Stranger Things | Movies & TV | 1.67× | ||
| 18 | Distilled beverage | Food & Beverages | 1.61× | ||
| 19 | Aldi | Shopping | 1.51× | ||
| 20 | Batman | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.37× | |
| Convenience Orientation | PREMIUM | 1.28× | |
| Patriotism | CONSERVATISM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.85× | |
| Family Orientation | CONSERVATISM | 0.89× | |
| Indulgence | JOY | 0.92× |
Social networking service has an estimated audience of 12,783,646 people in United Kingdom, concentrated in South East and North West.
57.3% of Social networking service fans are female, 42.7% are male, with an average age of 40.0 years.
Social networking service fans show strongest brand affinity for Wikipedia (4.43×), Esso (2.8×), and Hobby (1.93×) over the country average.
Social networking service fans in United Kingdom are most concentrated in South East (reach ~1.5M), North West (reach ~1.5M), and East of England (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Social networking service itself, the audience over-indexes on Esso (2.8×), Hobby (1.93×), William Hill (bookmaker) (2.06×), and Satire (2.69×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Social networking service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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