Social networking service Audience in United Kingdom
Social networking service has an estimated audience of 12,783,646 people in United Kingdom. 57.3% are female, 42.7% are male, average age 40.0. Top regions: South East, East of England, South West. Top brand affinities: Betfair, Hobby, TikTok, Weddings, WhatsApp.
The average Social networking service fan in United Kingdom is 40.0 years old, more female, and lives primarily in South East. The audience is concentrated in South East, East of England, South West. Top brand affinities include Betfair, Hobby, TikTok, with strongest over-indexing on Betfair (2.84× the country average). Demographically, the Social networking service audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Social networking service fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 40.0 |
| Estimated audience size | 12,783,646 |
Audience persona
The typical Social networking service fan in United Kingdom is more female, around 40.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Betfair.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| South East | 1,482,494 | 0.86× |
| East of England | 1,313,615 | 1.13× |
| South West | 1,258,836 | 1.2× |
| North West | 1,048,182 | 0.77× |
| East Midlands | 984,064 | 1.09× |
| Yorkshire and the Humber | 973,480 | 0.95× |
| North East | 633,761 | 1.27× |
| West Midlands | 400,646 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Betfair | 2.84× | Games |
| Hobby | 1.96× | Home & Garden |
| TikTok | 1.69× | Internet & Social Media |
| Weddings | 1.84× | Kids & Family |
| 2.02× | Internet & Social Media | |
| William Hill (bookmaker) | 2.02× | Games |
| Wikipedia | 2.24× | Internet & Social Media |
| Distilled beverage | 1.73× | Food & Beverages |
| Satire | 2.42× | Literature |
| Aldi | 1.53× | Shopping |
| Home business | 3.56× | Business & Career |
| Refrigerator | 2.02× | Home & Garden |
| TripAdvisor | 1.77× | Travel & Leisure |
| Expensive Taste | 2.13× | Business & Career |
| Esso | 2.06× | Cars & Mobility |
| DeviantArt | 3.02× | Internet & Social Media |
| Luxury yacht | 2.54× | Travel & Leisure |
| Bored Panda | 3.17× | Internet & Social Media |
| Love & Sex | 4.19× | Kids & Family |
| Flightradar24 | 4.42× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.33 |
| Convenience Orientation | PREMIUM | 1.3 |
| Mindfulness | BALANCE | 1.25 |
| LGBTQ+ Identity | OPEN | 1.22 |
| Social Media Usage | JOY | 1.17 |
| Quality Awareness | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 5.6% |
| India | 4.4% |
See Social networking service audiences in other countries
- Social networking service — Germany
- Social networking service — United States
- Social networking service — France
- Social networking service — Italy
- Social networking service — Spain
- Social networking service — Brazil
- Social networking service — Japan
- Social networking service — South Korea
- Social networking service — India
More Technology & Electronics audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Social networking service have in United Kingdom?
Social networking service has an estimated audience of 12,783,646 people in United Kingdom, concentrated in South East and East of England.
What is the gender split and age of Social networking service fans?
57.3% of Social networking service fans are female, 42.7% are male, with an average age of 40.0 years.
Which brands do Social networking service fans like most?
Social networking service fans show strongest brand affinity for Betfair (2.84×), Hobby (1.96×), and TikTok (1.69×) over the country average.
Where do Social networking service fans live in United Kingdom?
Social networking service fans in United Kingdom are most concentrated in South East (reach 1,482,494), East of England (reach 1,313,615), and South West (reach 1,258,836). These three regions account for the largest share of the active audience.
What other brands do Social networking service fans also like?
Beyond Social networking service itself, the audience over-indexes on Hobby (1.96×), TikTok (1.69×), Weddings (1.84×), and WhatsApp (2.02×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Social networking service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.