Social networking service Audience in Canada
Social networking service has an estimated audience of 6,712,499 people in Canada. 54.4% are female, 45.6% are male, average age 37.7. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Robert Redford, Reddit, TMZ, Natalie Portman, YouTube Music.
The average Social networking service fan in Canada is 37.7 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Robert Redford, Reddit, TMZ, with strongest over-indexing on Robert Redford (3.35× the country average). Demographically, the Social networking service audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Social networking service fans
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 37.7 |
| Estimated audience size | 6,712,499 |
Audience persona
The typical Social networking service fan in Canada is balanced, around 37.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Robert Redford.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,332,321 | 0.83× |
| Quebec | 1,467,749 | 0.91× |
| British Columbia | 923,864 | 0.92× |
| Alberta | 773,489 | 0.93× |
| Manitoba | 257,198 | 1.02× |
| Saskatchewan | 225,647 | 1.06× |
| Nova Scotia | 210,915 | 1.05× |
| New Brunswick | 174,484 | 1.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Robert Redford | 3.35× | Movies & TV |
| 1.72× | Internet & Social Media | |
| TMZ | 1.56× | Internet & Social Media |
| Natalie Portman | 3.32× | Movies & TV |
| YouTube Music | 1.84× | Internet & Social Media |
| Ticketmaster | 1.53× | Travel & Leisure |
| Bruce Willis | 2.28× | Movies & TV |
| Rotten Tomatoes | 2.92× | Movies & TV |
| Scarlett Johansson | 2.27× | Movies & TV |
| William Shatner | 3.35× | Movies & TV |
| Innovation | 1.51× | Business & Career |
| Harrison Ford | 2.92× | Movies & TV |
| Digital photography | 1.53× | Business & Career |
| Elizabeth Olsen | 3.35× | Movies & TV |
| Western Union | 1.72× | Business & Career |
| Robert Pattinson | 3.35× | Movies & TV |
| Tabloid (newspaper format) | 1.78× | Literature |
| Hugh Jackman | 3.35× | Movies & TV |
| Jake Gyllenhaal | 3.08× | Movies & TV |
| Josh Brolin | 3.35× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.46 |
| Early Adopter Mentality | POWER | 1.21 |
| Pet Ownership | JOY | 1.14 |
| Extroversion | THRILL | 1.12 |
| Risk Appetite | THRILL | 1.1 |
| Urban Lifestyle | OPEN | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 5.6% |
| India | 4.4% |
See Social networking service audiences in other countries
- Social networking service — Germany
- Social networking service — United States
- Social networking service — United Kingdom
- Social networking service — France
- Social networking service — Italy
- Social networking service — Spain
- Social networking service — Brazil
- Social networking service — Japan
- Social networking service — South Korea
- Social networking service — India
- Social networking service — Mexico
More Technology & Electronics audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Social networking service have in Canada?
Social networking service has an estimated audience of 6,712,499 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Social networking service fans?
54.4% of Social networking service fans are female, 45.6% are male, with an average age of 37.7 years.
Which brands do Social networking service fans like most?
Social networking service fans show strongest brand affinity for Robert Redford (3.35×), Reddit (1.72×), and TMZ (1.56×) over the country average.
Where do Social networking service fans live in Canada?
Social networking service fans in Canada are most concentrated in Ontario (reach 2,332,321), Quebec (reach 1,467,749), and British Columbia (reach 923,864). These three regions account for the largest share of the active audience.
What other brands do Social networking service fans also like?
Beyond Social networking service itself, the audience over-indexes on Reddit (1.72×), TMZ (1.56×), Natalie Portman (3.32×), and YouTube Music (1.84×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Social networking service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.