A data profile of the people who buy, follow and care about Social networking service in Canada — modelled from more than twelve digital signal sources. Social networking service has an estimated audience of 6,712,499 people in Canada.
The average Social networking service fan in Canada is 37.7 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Robert Redford, Reddit, TMZ, with strongest over-indexing on Robert Redford (3.35× the country average).
Demographically, the Social networking service audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Social networking service fan in Canada is balanced, around 37.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Robert Redford.
The key figures that characterise the Social networking service profile in Canada.
54.4% are female, 45.6% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 37.7 |
| Estimated audience size | 6,712,499 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide Social networking service audience comes from Canada.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 5.6% |
| India | 4.4% |
Where the Social networking service audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Brunswick | ~200K | 1.13× | |
| 02 | Saskatchewan | ~200K | 1.06× | |
| 03 | Nova Scotia | ~200K | 1.05× | |
| 04 | Manitoba | ~300K | 1.02× | |
| 05 | Alberta | ~800K | 0.93× | |
| 06 | British Columbia | ~900K | 0.92× | |
| 07 | Quebec | ~1.5M | 0.91× | |
| 08 | Ontario | ~2.5M | 0.83× |
The strongest cross-interests of the Social networking service audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Robert Redford | Movies & TV | 3.35× | ||
| 02 | William Shatner | Movies & TV | 3.35× | ||
| 03 | Robert Pattinson | Movies & TV | 3.35× | ||
| 04 | Zoe Saldana | Movies & TV | 3.35× | ||
| 05 | Elizabeth Olsen | Movies & TV | 3.35× | ||
| 06 | Hugh Jackman | Movies & TV | 3.35× | ||
| 07 | Natalie Portman | Movies & TV | 3.32× | ||
| 08 | Jake Gyllenhaal | Movies & TV | 3.08× | ||
| 09 | Rotten Tomatoes | Movies & TV | 2.92× | ||
| 10 | Harrison Ford | Movies & TV | 2.92× | ||
| 11 | Bruce Willis | Movies & TV | 2.28× | ||
| 12 | Scarlett Johansson | Movies & TV | 2.27× | ||
| 13 | YouTube Music | Internet & Social Media | 1.84× | ||
| 14 | Tabloid (newspaper format) | Literature | 1.78× | ||
| 15 | Internet & Social Media | 1.72× | |||
| 16 | Western Union | Business & Career | 1.72× | ||
| 17 | TMZ | Internet & Social Media | 1.56× | ||
| 18 | Ticketmaster | Travel & Leisure | 1.53× | ||
| 19 | Digital photography | Business & Career | 1.53× | ||
| 20 | Innovation | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.21× | |
| Pet Ownership | JOY | 1.14× | |
| Extroversion | THRILL | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.83× | |
| Quality Awareness | PREMIUM | 0.89× | |
| Need for Security | CONSERVATISM | 0.90× |
Social networking service has an estimated audience of 6,712,499 people in Canada, concentrated in Ontario and Quebec.
54.4% of Social networking service fans are female, 45.6% are male, with an average age of 37.7 years.
Social networking service fans show strongest brand affinity for Robert Redford (3.35×), Reddit (1.72×), and TMZ (1.56×) over the country average.
Social networking service fans in Canada are most concentrated in Ontario (reach ~2.5M), Quebec (reach ~1.5M), and British Columbia (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Social networking service itself, the audience over-indexes on Reddit (1.72×), TMZ (1.56×), Ticketmaster (1.53×), and Natalie Portman (3.32×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Social networking service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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