A data profile of the people who buy, follow and care about Social networking service in Mexico — modelled from more than twelve digital signal sources. Social networking service has an estimated audience of 5,760,483 people in Mexico.
Social networking service has an estimated audience of 5,760,483 people in Mexico. 51.9% are female, 48.1% are male, average age 29.9. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (187.32× the country average).
Demographically, the Social networking service audience skews balanced with an average age of 29.9, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Social networking service fan in Mexico is balanced, around 29.9 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Social networking service profile in Mexico.
51.9% are female, 48.1% are male, average age 29.9.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 29.9 |
| Estimated audience size | 5,760,483 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 48% | |
| 20-29 | 19% | |
| 30-39 | 14% | |
| 40-49 | 12% | |
| 50+ | 6% |
of the worldwide Social networking service audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 5.6% |
| India | 4.4% |
The strongest cross-interests of the Social networking service audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 451.66× | ||
| 02 | Costa Rica | Travel & Leisure | 371.10× | ||
| 03 | Shopping and fashion | Shopping | 187.32× | ||
| 04 | Game consoles | Technology & Electronics | 132.74× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 121.62× | ||
| 06 | Catholic Church | Politics & Society | 104.72× | ||
| 07 | Valentine's Day | Kids & Family | 96.96× | ||
| 08 | Sarcasm | Politics & Society | 82.60× | ||
| 09 | Broadcasting of sports events | Movies & TV | 66.37× | ||
| 10 | Travel agency | Travel & Leisure | 63.42× | ||
| 11 | Banana | Food & Beverages | 59.00× | ||
| 12 | Mobile game | Games | 57.37× | ||
| 13 | El País | News | 56.05× | ||
| 14 | Dentistry | Business & Career | 50.15× | ||
| 15 | Papaya | Food & Beverages | 42.77× | ||
| 16 | Sexology | Kids & Family | 38.35× | ||
| 17 | Love & Sex | Kids & Family | 35.64× | ||
| 18 | Freeware | Technology & Electronics | 35.40× | ||
| 19 | Multi-level marketing | Business & Career | 35.40× | ||
| 20 | Breastfeeding | Kids & Family | 30.97× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 21.73× | |
| Travelling | THRILL | 16.53× | |
| Urban Lifestyle | OPEN | 4.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.73× | |
| Pet Ownership | JOY | 0.85× | |
| Tradition | CONSERVATISM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Social networking service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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