Social networking service Audience in Mexico
Social networking service has an estimated audience of 5,760,483 people in Mexico. 51.9% are female, 48.1% are male, average age 29.9. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (187.32× the country average). Demographically, the Social networking service audience skews balanced with an average age of 29.9, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Technology & Electronics · Type: Topic
Demographics of Social networking service fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 29.9 |
| Estimated audience size | 5,760,483 |
Audience persona
The typical Social networking service fan in Mexico is balanced, around 29.9 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Social networking service fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 187.32× | Shopping |
| Costa Rica | 371.1× | Travel & Leisure |
| Game consoles | 132.74× | Technology & Electronics |
| Catholic Church | 104.72× | Politics & Society |
| Sarcasm | 82.6× | Politics & Society |
| Mobile game | 57.37× | Games |
| Banana | 59× | Food & Beverages |
| Travel agency | 63.42× | Travel & Leisure |
| Exfoliation (cosmetology) | 121.62× | Beauty & Wellness |
| El País | 56.05× | News |
| Valentine's Day | 96.96× | Kids & Family |
| Broadcasting of sports events | 66.37× | Movies & TV |
| Dentistry | 50.15× | Business & Career |
| Freeware | 35.4× | Technology & Electronics |
| Sexology | 38.35× | Kids & Family |
| Papaya | 42.77× | Food & Beverages |
| Daily Horoscope | 451.66× | Internet & Social Media |
| Breastfeeding | 30.97× | Kids & Family |
| Love & Sex | 35.64× | Kids & Family |
| Multi-level marketing | 35.4× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 21.73 |
| Travelling | THRILL | 16.53 |
| Urban Lifestyle | OPEN | 4.69 |
| Risk Appetite | THRILL | 2.27 |
| Mindfulness | BALANCE | 1.47 |
| Early Adopter Mentality | POWER | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 5.6% |
| India | 4.4% |
See Social networking service audiences in other countries
- Social networking service — Germany
- Social networking service — United States
- Social networking service — United Kingdom
- Social networking service — France
- Social networking service — Italy
- Social networking service — Spain
- Social networking service — Brazil
- Social networking service — Japan
- Social networking service — South Korea
- Social networking service — India
- Social networking service — Canada
More Technology & Electronics audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Social networking service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.