A data profile of the people who buy, follow and care about Social networking service in Brazil — modelled from more than twelve digital signal sources. Social networking service has an estimated audience of 12,047,580 people in Brazil.
Social networking service has an estimated audience of 12,047,580 people in Brazil. 61.9% are female, 38.1% are male, average age 35.4. Top brand affinities: Rick and Morty, The Big Bang Theory, Megan Fox, Spotify, Scarlett Johansson.
Top brand affinities include Rick and Morty, The Big Bang Theory, Megan Fox, with strongest over-indexing on Rick and Morty (3.58× the country average).
Demographically, the Social networking service audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Community Orientation, Social Media Usage.
The typical Social networking service fan in Brazil is more female, around 35.4 years old, with strong Community Orientation tendencies and a notable affinity for Rick and Morty.
The key figures that characterise the Social networking service profile in Brazil.
61.9% are female, 38.1% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 35.4 |
| Estimated audience size | 12,047,580 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide Social networking service audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 5.6% |
| India | 4.4% |
The strongest cross-interests of the Social networking service audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rick and Morty | Movies & TV | 3.58× | ||
| 02 | Megan Fox | Movies & TV | 3.58× | ||
| 03 | Scarlett Johansson | Movies & TV | 3.58× | ||
| 04 | Elle Fanning | Movies & TV | 3.58× | ||
| 05 | Toy Story (franchise) | Movies & TV | 3.58× | ||
| 06 | Family Guy | Movies & TV | 3.58× | ||
| 07 | South Park | Movies & TV | 3.58× | ||
| 08 | Arrow | Movies & TV | 3.58× | ||
| 09 | Campeonato Carioca | Sports | 3.14× | ||
| 10 | Snapchat | Internet & Social Media | 3.09× | ||
| 11 | Emma Stone | Movies & TV | 2.94× | ||
| 12 | Michael B. Jordan | Movies & TV | 2.92× | ||
| 13 | The Big Bang Theory | Movies & TV | 2.66× | ||
| 14 | Comedy club | Movies & TV | 2.60× | ||
| 15 | Iberia (airline) | Travel & Leisure | 2.49× | ||
| 16 | Spanish language | Politics & Society | 2.09× | ||
| 17 | Sabrina Carpenter | Music & Radio | 1.90× | ||
| 18 | BTS | Music & Radio | 1.71× | ||
| 19 | Michael Jackson | Music & Radio | 1.70× | ||
| 20 | Spotify | Internet & Social Media | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.49× | |
| Social Media Usage | JOY | 1.43× | |
| Family Orientation | CONSERVATISM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.65× | |
| Quality Awareness | PREMIUM | 0.75× | |
| Luxury Orientation | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Social networking service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.