Social networking service Audience in Brazil
Social networking service has an estimated audience of 12,047,580 people in Brazil. 61.9% are female, 38.1% are male, average age 35.4. Top brand affinities: Harry Potter, Neymar, Sport Club Corinthians Paulista, São Paulo FC, Spotify.
Top brand affinities include Harry Potter, Neymar, Sport Club Corinthians Paulista, with strongest over-indexing on Harry Potter (1.84× the country average). Demographically, the Social networking service audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Category: Technology & Electronics · Type: Topic
Demographics of Social networking service fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 35.4 |
| Estimated audience size | 12,047,580 |
Audience persona
The typical Social networking service fan in Brazil is more female, around 35.4 years old, with strong Mindfulness tendencies and a notable affinity for Harry Potter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 1.84× | Movies & TV |
| Neymar | 2.03× | Sports |
| Sport Club Corinthians Paulista | 1.55× | Sports |
| São Paulo FC | 1.52× | Sports |
| Spotify | 2.04× | Internet & Social Media |
| UEFA Champions League | 1.97× | Sports |
| Rick and Morty | 3.58× | Movies & TV |
| Fast food | 1.92× | Food & Beverages |
| Sephora | 2.53× | Shopping |
| Skin care | 2.32× | Beauty & Wellness |
| Mixed martial arts | 3.14× | Sports |
| Children's clothing | 2.17× | Fashion & Accessoires |
| Handbags | 2.07× | Fashion & Accessoires |
| Batman | 1.73× | Movies & TV |
| Stranger Things | 1.77× | Movies & TV |
| Samsung | 1.89× | Technology & Electronics |
| TikTok | 1.62× | Internet & Social Media |
| Organic food | 1.94× | Food & Beverages |
| Music download | 1.75× | Technology & Electronics |
| 2.1× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.95 |
| Risk Appetite | THRILL | 1.7 |
| Social Media Usage | JOY | 1.59 |
| Price Sensitivity | PREMIUM | 1.55 |
| Design Affinity | PREMIUM | 1.52 |
| Sports Activity | POWER | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 5.6% |
| India | 4.4% |
See Social networking service audiences in other countries
- Social networking service — Germany
- Social networking service — United States
- Social networking service — United Kingdom
- Social networking service — France
- Social networking service — Italy
- Social networking service — Spain
- Social networking service — Japan
- Social networking service — South Korea
- Social networking service — India
- Social networking service — Canada
- Social networking service — Mexico
More Technology & Electronics audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Social networking service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.