Social networking service Audience in United States

Social networking service logo

Social networking service has an estimated audience of 66,009,889 people in United States. 55.8% are female, 44.2% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.

The average Social networking service fan in United States is 37.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Social networking service audience skews more female with an average age of 37.7, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Social networking service fans

Demographic split for Social networking service audience in United States
MetricValue
Female55.8%
Male44.2%
Average age37.7
Estimated audience size66,009,889

Audience persona

The typical Social networking service fan in United States is more female, around 37.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Social networking service in United States
RegionReachAffinity
California5,074,6370.7×
Texas3,034,5330.53×
Florida2,013,0520.45×
New York2,005,8440.54×
Georgia1,308,7340.64×
Virginia1,140,9460.71×
North Carolina1,005,2830.51×
Pennsylvania950,5390.43×
Ohio907,3410.45×
Illinois863,6870.39×
Kentucky833,2231.01×
Washington748,8080.57×
Michigan747,5170.43×
New Jersey707,7950.42×
Arizona686,2110.51×
Massachusetts602,7120.46×
Tennessee593,7300.45×
Louisiana590,7570.69×
South Carolina589,4810.59×
Alabama586,5630.64×
Mississippi575,8361.06×
Indiana574,3490.48×
Missouri556,2380.52×
Maryland510,8470.45×
Oregon490,9880.65×
West Virginia475,3791.55×
Arkansas472,2120.87×
Oklahoma461,8040.63×
Minnesota442,8800.47×
Alaska437,9003.1×
Colorado426,6960.41×
Nevada409,5720.64×
Kansas405,3130.78×
Idaho405,2201.22×
Wisconsin402,7490.41×
Hawaii387,0951.36×
Iowa384,7830.71×
Montana381,7342.08×
New Mexico381,5511.15×
South Dakota376,7862.47×
North Dakota366,8652.71×
New Hampshire361,5631.39×
Wyoming354,9733.63×
Nebraska354,0501.07×
Connecticut353,5120.53×
Rhode Island349,1321.66×
Maine348,9221.48×
Utah344,5100.58×
Vermont343,3922.96×
Delaware312,6591.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Social networking service audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.66×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.6×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics
Jake Gyllenhaal11.04×Movies & TV
Forrest Gump14.23×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Social networking service audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.48
Risk AppetiteTHRILL1.26
SustainabilityBALANCE1.14
Social Media UsageJOY1.13
Design AffinityPREMIUM1.12
ExtroversionTHRILL1.09

Worldwide distribution

Worldwide audience distribution share by country for Social networking service
CountryShare
United States21.8%
Japan5.6%
India4.4%

See Social networking service audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Social networking service have in United States?

Social networking service has an estimated audience of 66,009,889 people in United States, concentrated in California and Texas.

What is the gender split and age of Social networking service fans?

55.8% of Social networking service fans are female, 44.2% are male, with an average age of 37.7 years.

Which brands do Social networking service fans like most?

Social networking service fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Social networking service fans live in United States?

Social networking service fans in United States are most concentrated in California (reach 5,074,637), Texas (reach 3,034,533), and Florida (reach 2,013,052). These three regions account for the largest share of the active audience.

What other brands do Social networking service fans also like?

Beyond Social networking service itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), DocuSign (15.07×), and OpenTable (15.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Social networking service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.