Social networking service Audience in France
Social networking service has an estimated audience of 6,511,119 people in France. 52.8% are female, 47.2% are male, average age 37.9. Top brand affinities: Vueling, Western Union, Real property, Once upon a time, Myspace.
Top brand affinities include Vueling, Western Union, Real property, with strongest over-indexing on Vueling (17.67× the country average). Demographically, the Social networking service audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Mindfulness, Extroversion.
Category: Technology & Electronics · Type: Topic
Demographics of Social networking service fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 37.9 |
| Estimated audience size | 6,511,119 |
Audience persona
The typical Social networking service fan in France is balanced, around 37.9 years old, with strong Mindfulness tendencies and a notable affinity for Vueling.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vueling | 17.67× | Travel & Leisure |
| Western Union | 4.38× | Business & Career |
| Real property | 2.42× | Home & Garden |
| Once upon a time | 12.27× | Movies & TV |
| Myspace | 20× | Internet & Social Media |
| Jared Padalecki | 13.69× | Movies & TV |
| Winx Club | 20× | Movies & TV |
| Malcolm in the Middle | 6.8× | Movies & TV |
| Tinder | 4.26× | Internet & Social Media |
| Big Time Rush | 19.14× | Movies & TV |
| ICarly | 20× | Movies & TV |
| Vince McMahon | 17.39× | Sports |
| Hackers | 13.84× | Movies & TV |
| Jerry Seinfeld | 20× | Movies & TV |
| Improvisation | 4.05× | Music & Radio |
| Orange | 1.55× | Technology & Electronics |
| Lace wig | 2.82× | Beauty & Wellness |
| Saoirse Ronan | 9.75× | Movies & TV |
| Google Voice | 13.44× | Technology & Electronics |
| Dumb and Dumber | 10.79× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.4 |
| Extroversion | THRILL | 1.21 |
| Social Media Usage | JOY | 1.1 |
| Travelling | THRILL | 1.07 |
| Tradition | CONSERVATISM | 1.07 |
| LGBTQ+ Identity | OPEN | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 5.6% |
| India | 4.4% |
See Social networking service audiences in other countries
- Social networking service — Germany
- Social networking service — United States
- Social networking service — United Kingdom
- Social networking service — Italy
- Social networking service — Spain
- Social networking service — Brazil
- Social networking service — Japan
- Social networking service — South Korea
- Social networking service — India
- Social networking service — Canada
- Social networking service — Mexico
More Technology & Electronics audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
How to read this data
Audience size is the estimated number of people in France who actively search for Social networking service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.