A data profile of the people who buy, follow and care about Social networking service in France — modelled from more than twelve digital signal sources. Social networking service has an estimated audience of 6,511,119 people in France.
Social networking service has an estimated audience of 6,511,119 people in France. 52.8% are female, 47.2% are male, average age 37.9. Top brand affinities: Love & Sex, Broadcasting of sports events, Christmas Gift, Kitchen garden, Dentistry.
Top brand affinities include Love & Sex, Broadcasting of sports events, Christmas Gift, with strongest over-indexing on Love & Sex (295.41× the country average).
Demographically, the Social networking service audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Mindfulness, Tradition.
The typical Social networking service fan in France is balanced, around 37.9 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Social networking service profile in France.
52.8% are female, 47.2% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 37.9 |
| Estimated audience size | 6,511,119 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide Social networking service audience comes from France.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 5.6% |
| India | 4.4% |
The strongest cross-interests of the Social networking service audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 295.41× | ||
| 02 | Selfridges | Shopping | 184.20× | ||
| 03 | Girl power | Politics & Society | 25.45× | ||
| 04 | Christmas Gift | Kids & Family | 24.29× | ||
| 05 | Broadcasting of sports events | Movies & TV | 20.51× | ||
| 06 | Myspace | Internet & Social Media | 20.00× | ||
| 07 | Winx Club | Movies & TV | 20.00× | ||
| 08 | Christmas tree | Kids & Family | 19.53× | ||
| 09 | Dentistry | Business & Career | 18.28× | ||
| 10 | Raincoat | Fashion & Accessoires | 15.82× | ||
| 11 | Kitchen garden | Home & Garden | 14.96× | ||
| 12 | Zoom lens | Technology & Electronics | 13.52× | ||
| 13 | Jared Padalecki | Movies & TV | 12.68× | ||
| 14 | Breast Cancer awareness | Health | 11.53× | ||
| 15 | Once upon a time | Movies & TV | 10.02× | ||
| 16 | Hormone | Health | 10.00× | ||
| 17 | Sustainable products | Politics & Society | 6.17× | ||
| 18 | Improvisation | Music & Radio | 5.29× | ||
| 19 | Western Union | Business & Career | 4.01× | ||
| 20 | Real property | Home & Garden | 2.28× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.29× | |
| Tradition | CONSERVATISM | 1.24× | |
| Career Orientation | POWER | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.80× | |
| Indulgence | JOY | 0.82× | |
| Price Sensitivity | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Social networking service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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