Social networking service Audience in Germany
Social networking service has an estimated audience of 8,628,632 people in Germany. 54.2% are female, 45.8% are male, average age 35.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Israel, Škoda Kodiaq, Snow White (Fables), Kodi (software), Kyokushin.
The average Social networking service fan in Germany is 35.7 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Israel, Škoda Kodiaq, Snow White (Fables), with strongest over-indexing on Israel (2.9× the country average). Demographically, the Social networking service audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Indulgence, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Social networking service fans
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 35.7 |
| Estimated audience size | 8,628,632 |
Audience persona
The typical Social networking service fan in Germany is balanced, around 35.7 years old, with strong Indulgence tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 986,408 | 0.71× |
| Nordrhein-Westfalen | 879,612 | 0.47× |
| Baden-Württemberg | 849,698 | 0.72× |
| Hessen | 633,500 | 0.96× |
| Rheinland-Pfalz | 553,458 | 1.28× |
| Berlin | 508,944 | 1.32× |
| Hamburg | 415,895 | 2.13× |
| Brandenburg | 357,450 | 1.34× |
| Niedersachsen | 338,070 | 0.4× |
| Sachsen | 321,058 | 0.76× |
| Sachsen-Anhalt | 289,248 | 1.29× |
| Schleswig-Holstein | 237,008 | 0.76× |
| Thüringen | 198,551 | 0.9× |
| Mecklenburg-Vorpommern | 169,597 | 1.03× |
| Saarland | 84,298 | 0.8× |
| Bremen | 82,725 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.9× | Travel & Leisure |
| Škoda Kodiaq | 1.7× | Cars & Mobility |
| Snow White (Fables) | 1.85× | Literature |
| Kodi (software) | 2.06× | Technology & Electronics |
| Kyokushin | 6.87× | Sports |
| Home Delivery | 1.72× | Food & Beverages |
| Loincloth | 1.54× | Fashion & Accessoires |
| Preacher (comics) | 3.51× | Literature |
| Tiffany Haddish | 6.5× | Movies & TV |
| The Journey (1959 film) | 6.87× | Movies & TV |
| Jesolo | 3.76× | Travel & Leisure |
| Phil Campbell (musician) | 2.3× | Music & Radio |
| Glashütte | 1.84× | Travel & Leisure |
| Klezmer | 6.87× | Music & Radio |
| Vocal harmony | 2.85× | Music & Radio |
| Howrse | 5.8× | Games |
| Private Jets | 2.58× | Cars & Mobility |
| Throne of Glass | 2.07× | Literature |
| Buying a House | 2.26× | Home & Garden |
| The Equalizer | 1.84× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.32 |
| Community Orientation | OPEN | 1.19 |
| Sports Activity | POWER | 1.19 |
| Pet Ownership | JOY | 1.17 |
| Early Adopter Mentality | POWER | 1.12 |
| Sustainability | BALANCE | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 5.6% |
| India | 4.4% |
See Social networking service audiences in other countries
- Social networking service — United States
- Social networking service — United Kingdom
- Social networking service — France
- Social networking service — Italy
- Social networking service — Spain
- Social networking service — Brazil
- Social networking service — Japan
- Social networking service — South Korea
- Social networking service — India
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Social networking service have in Germany?
Social networking service has an estimated audience of 8,628,632 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Social networking service fans?
54.2% of Social networking service fans are female, 45.8% are male, with an average age of 35.7 years.
Which brands do Social networking service fans like most?
Social networking service fans show strongest brand affinity for Israel (2.9×), Škoda Kodiaq (1.7×), and Snow White (Fables) (1.85×) over the country average.
Where do Social networking service fans live in Germany?
Social networking service fans in Germany are most concentrated in Bayern (reach 986,408), Nordrhein-Westfalen (reach 879,612), and Baden-Württemberg (reach 849,698). These three regions account for the largest share of the active audience.
What other brands do Social networking service fans also like?
Beyond Social networking service itself, the audience over-indexes on Škoda Kodiaq (1.7×), Snow White (Fables) (1.85×), Kodi (software) (2.06×), and Kyokushin (6.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Social networking service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.