Rascasse Audience Intelligence

Social networking service Audience in Germany

A data profile of the people who buy, follow and care about Social networking service in Germany — modelled from more than twelve digital signal sources. Social networking service has an estimated audience of 8,628,632 people in Germany.

#275among Topic in Germany#26in Technology & Electronics

The average Social networking service fan in Germany is 35.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Mel Gibson, Meteorology, with strongest over-indexing on Tagesschau (1.92× the country average).

Demographically, the Social networking service audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Community Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Social networking service fan in Germany is balanced, around 35.7 years old, with strong Community Orientation tendencies and a notable affinity for Tagesschau.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Social networking service profile in Germany.

Audience size
8.6M
in Germany
Gender
54.2%♀
45.8% male
Age
35.7
average years
Country rank
#451
Topic in Germany
Fig. 01

Search interest · 12-month trend

-66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Social networking service fans

54.2% are female, 45.8% are male, average age 35.7.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Social networking service audience in Germany
MetricValue
Female54.2%
Male45.8%
Average age35.7
Estimated audience size8,628,632
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Social networking service audience in Germany
Age bracketShare%
16-1928%
20-2922%
30-3919%
40-4918%
50+13%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Social networking service audience comes from Germany.

Worldwide audience distribution share by country for Social networking service
CountryShare
United States21.8%
Japan5.6%
India4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Social networking service audience in Germany is strongest.

Fig. 05

Top regions by affinity

Social networking service fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~200K1.08×
02Rheinland-Pfalz~400K1.02×
03Berlin~400K1.02×
04Brandenburg~300K1.01×
05Sachsen-Anhalt~200K1.01×
06Hessen~700K1.00×
07Thüringen~200K1.00×
08Mecklenburg-Vorpommern~200K1.00×
09Saarland~100K1.00×
10Bremen~70K1.00×
11Sachsen~400K0.99×
12Schleswig-Holstein~300K0.99×
13Niedersachsen~800K0.98×
14Bayern~1.5M0.97×
15Baden-Württemberg~1M0.97×
16Nordrhein-Westfalen~2M0.95×
Fig. 06

Affinity by region

Affinity by region — Social networking service, Germany
0.95×1.00×1.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Social networking service audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Social networking service audience
#·InterestCategoryAffinity×
01RonaldinhoSports6.87×
02General practitionerHealth6.87×
03Mel GibsonMovies & TV5.69×
04Jimmy KimmelMovies & TV5.02×
05MeteorologyHome & Garden4.72×
06Mila KunisMovies & TV4.51×
07EurodanceMusic & Radio4.06×
08Nina ChubaMusic & Radio3.04×
09Professional wrestlingSports3.01×
10Western UnionBusiness & Career2.75×
11Real propertyHome & Garden2.63×
12VolunteeringPolitics & Society2.24×
13TagesschauMovies & TV1.92×
14TransfermarktSports1.86×
15LivemusicMusic & Radio1.77×
16KitchenHome & Garden1.67×
17Android (operating system)Technology & Electronics1.63×
18TattoosFashion & Accessoires1.62×
19BatmanMovies & TV1.57×
20XInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Social networking service audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Social networking service audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.56×
ExtroversionTHRILL1.46×
Risk AppetiteTHRILL1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Social networking service audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.91×
Family OrientationCONSERVATISM0.93×
Price SensitivityPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Social networking service have in Germany?

Social networking service has an estimated audience of 8,628,632 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Social networking service fans?

54.2% of Social networking service fans are female, 45.8% are male, with an average age of 35.7 years.

03

Which brands do Social networking service fans like most?

Social networking service fans show strongest brand affinity for Tagesschau (1.92×), Mel Gibson (5.69×), and Meteorology (4.72×) over the country average.

04

Where do Social networking service fans live in Germany?

Social networking service fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Social networking service fans also like?

Beyond Social networking service itself, the audience over-indexes on Mel Gibson (5.69×), Meteorology (4.72×), Western Union (2.75×), and Ronaldinho (6.87×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Social networking service audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Social networking service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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