X Audience in Germany
X has an estimated audience of 15,446,651 people in Germany. 50.8% are female, 49.2% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Transfermarkt, Social networking service, KPop Demon Hunters, Trello.
The average X fan in Germany is 37.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Transfermarkt, Social networking service, with strongest over-indexing on Tagesschau (1.82× the country average). Demographically, the X audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Social Media Usage, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of X fans
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 37.6 |
| Estimated audience size | 15,446,651 |
Audience persona
The typical X fan in Germany is balanced, around 37.6 years old, with strong Social Media Usage tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,793,559 | 1.12× |
| Bayern | 2,426,730 | 0.98× |
| Baden-Württemberg | 2,162,468 | 1.03× |
| Hessen | 1,675,518 | 1.42× |
| Niedersachsen | 1,467,607 | 0.98× |
| Berlin | 880,293 | 1.27× |
| Rheinland-Pfalz | 784,548 | 1.01× |
| Sachsen | 749,348 | 0.99× |
| Schleswig-Holstein | 515,922 | 0.93× |
| Brandenburg | 430,227 | 0.9× |
| Sachsen-Anhalt | 352,833 | 0.88× |
| Thüringen | 326,612 | 0.83× |
| Hamburg | 322,740 | 0.92× |
| Mecklenburg-Vorpommern | 232,749 | 0.79× |
| Saarland | 174,928 | 0.92× |
| Bremen | 134,672 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.82× | Movies & TV |
| Transfermarkt | 1.52× | Sports |
| Social networking service | 1.53× | Technology & Electronics |
| KPop Demon Hunters | 1.56× | Movies & TV |
| Trello | 3.08× | Internet & Social Media |
| Grok | 1.51× | Technology & Electronics |
| Bank of Scotland | 4.26× | Business & Career |
| Sephora | 1.57× | Shopping |
| Tumblr | 2.19× | Internet & Social Media |
| Claire Danes | 2.76× | Movies & TV |
| Eyelash extensions | 1.75× | Beauty & Wellness |
| Lip gloss | 1.9× | Beauty & Wellness |
| Anti-aging cream | 1.68× | Beauty & Wellness |
| Flickr | 2.81× | Internet & Social Media |
| Bershka | 1.58× | Shopping |
| Natural skin care | 1.53× | Beauty & Wellness |
| Underground hip hop | 1.53× | Music & Radio |
| Handmade Crafts | 1.52× | Kids & Family |
| Lip | 1.71× | Beauty & Wellness |
| Eyebrow | 1.61× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.27 |
| Sustainability | BALANCE | 1.2 |
| Sports Activity | POWER | 1.16 |
| Early Adopter Mentality | POWER | 1.15 |
| Pet Ownership | JOY | 1.14 |
| Healthy Lifestyle | BALANCE | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.3% |
| China | 7.7% |
| United Kingdom | 3.5% |
See X audiences in other countries
More Social media audiences in Germany
Frequently asked questions
How many fans does X have in Germany?
X has an estimated audience of 15,446,651 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of X fans?
50.8% of X fans are female, 49.2% are male, with an average age of 37.6 years.
Which brands do X fans like most?
X fans show strongest brand affinity for Tagesschau (1.82×), Transfermarkt (1.52×), and Social networking service (1.53×) over the country average.
Where do X fans live in Germany?
X fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,793,559), Bayern (reach 2,426,730), and Baden-Württemberg (reach 2,162,468). These three regions account for the largest share of the active audience.
What other brands do X fans also like?
Beyond X itself, the audience over-indexes on Transfermarkt (1.52×), Social networking service (1.53×), KPop Demon Hunters (1.56×), and Trello (3.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.