X Audience in Italy
X has an estimated audience of 14,716,737 people in Italy. 50.0% are female, 50.0% are male, average age 40.0. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Ring (jewellery), Earring, Nail art, Nail polish, Pedicure.
The average X fan in Italy is 40.0 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Ring (jewellery), Earring, Nail art, with strongest over-indexing on Ring (jewellery) (1.61× the country average). Demographically, the X audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Social Media Usage, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of X fans
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 40.0 |
| Estimated audience size | 14,716,737 |
Audience persona
The typical X fan in Italy is balanced, around 40.0 years old, with strong Social Media Usage tendencies and a notable affinity for Ring (jewellery).
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 3,142,289 | 1.21× |
| Lazio | 2,377,940 | 1.32× |
| Campania | 2,172,383 | 1.32× |
| Sicilia | 1,421,948 | 1.11× |
| Emilia-Romagna | 1,318,460 | 1.1× |
| Puglia | 1,204,300 | 1.19× |
| Tuscany | 1,176,870 | 1.21× |
| Veneto | 1,160,740 | 1× |
| Piedmont | 1,156,062 | 1.06× |
| Sardinia | 467,056 | 1.13× |
| Calabria | 431,084 | 0.96× |
| Liguria | 401,046 | 0.97× |
| Marche | 383,936 | 1.05× |
| Abruzzo | 339,822 | 1.05× |
| Friuli-Venezia Giulia | 245,900 | 0.89× |
| Umbria | 215,952 | 0.91× |
| Trentino-Alto Adige/Südtirol | 209,166 | 0.75× |
| Basilicata | 100,491 | 0.75× |
| Molise | 46,628 | 0.67× |
| Aosta Valley | 14,066 | 0.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ring (jewellery) | 1.61× | Fashion & Accessoires |
| Earring | 1.65× | Fashion & Accessoires |
| Nail art | 1.52× | Beauty & Wellness |
| Nail polish | 1.57× | Beauty & Wellness |
| Pedicure | 1.51× | Beauty & Wellness |
| Freeware | 1.75× | Technology & Electronics |
| Natural skin care | 1.55× | Beauty & Wellness |
| Nail salon | 1.58× | Beauty & Wellness |
| Jewelry design | 1.59× | Fashion & Accessoires |
| Party dress | 1.51× | Fashion & Accessoires |
| Pandora | 1.66× | Fashion & Accessoires |
| Tumblr | 1.63× | Internet & Social Media |
| Bodysuit | 1.57× | Fashion & Accessoires |
| Makeup Lessons | 1.51× | Beauty & Wellness |
| Shiseido | 1.64× | Beauty & Wellness |
| Clarins | 1.65× | Beauty & Wellness |
| Sol de Janeiro | 1.55× | Beauty & Wellness |
| International Women's Day | 1.58× | Politics & Society |
| Cocktail dress | 1.68× | Fashion & Accessoires |
| Garnier | 1.54× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.57 |
| Indulgence | JOY | 1.41 |
| Travelling | THRILL | 1.22 |
| LGBTQ+ Identity | OPEN | 1.1 |
| Luxury Orientation | PREMIUM | 1.1 |
| Patriotism | CONSERVATISM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.3% |
| China | 7.7% |
| United Kingdom | 3.5% |
See X audiences in other countries
More Social media audiences in Italy
Frequently asked questions
How many fans does X have in Italy?
X has an estimated audience of 14,716,737 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of X fans?
50.0% of X fans are female, 50.0% are male, with an average age of 40.0 years.
Which brands do X fans like most?
X fans show strongest brand affinity for Ring (jewellery) (1.61×), Earring (1.65×), and Nail art (1.52×) over the country average.
Where do X fans live in Italy?
X fans in Italy are most concentrated in Lombardy (reach 3,142,289), Lazio (reach 2,377,940), and Campania (reach 2,172,383). These three regions account for the largest share of the active audience.
What other brands do X fans also like?
Beyond X itself, the audience over-indexes on Earring (1.65×), Nail art (1.52×), Nail polish (1.57×), and Pedicure (1.51×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.