Facebook Audience in Germany
Facebook has an estimated audience of 13,869,057 people in Germany. 51.3% are female, 48.7% are male, average age 39.9. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Privacy law, Scooby-Doo, Superman (TV series), Trello, Casablanca (film).
The average Facebook fan in Germany is 39.9 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Privacy law, Scooby-Doo, Superman (TV series), with strongest over-indexing on Privacy law (2.32× the country average). Demographically, the Facebook audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of Facebook fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 39.9 |
| Estimated audience size | 13,869,057 |
Audience persona
The typical Facebook fan in Germany is balanced, around 39.9 years old, with strong Indulgence tendencies and a notable affinity for Privacy law.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 2,413,758 | 1.08× |
| Baden-Württemberg | 1,930,073 | 1.02× |
| Nordrhein-Westfalen | 1,808,423 | 0.6× |
| Niedersachsen | 1,395,008 | 1.04× |
| Hessen | 1,045,628 | 0.99× |
| Rheinland-Pfalz | 912,355 | 1.31× |
| Sachsen | 726,879 | 1.07× |
| Berlin | 507,669 | 0.82× |
| Schleswig-Holstein | 478,128 | 0.96× |
| Brandenburg | 430,975 | 1× |
| Thüringen | 410,534 | 1.16× |
| Sachsen-Anhalt | 390,423 | 1.09× |
| Mecklenburg-Vorpommern | 263,756 | 1× |
| Saarland | 233,045 | 1.37× |
| Hamburg | 221,683 | 0.71× |
| Bremen | 94,214 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Privacy law | 2.32× | Internet & Social Media |
| Scooby-Doo | 1.58× | Movies & TV |
| Superman (TV series) | 1.52× | Movies & TV |
| Trello | 1.56× | Internet & Social Media |
| Casablanca (film) | 1.74× | Movies & TV |
| Google Photos | 1.74× | Technology & Electronics |
| Matchstick Men | 1.87× | Movies & TV |
| The White Lotus | 1.54× | Movies & TV |
| Carol (film) | 1.62× | Movies & TV |
| Dakota Fanning | 1.55× | Movies & TV |
| Tobey Maguire | 1.97× | Movies & TV |
| Heated clothing | 1.5× | Fashion & Accessoires |
| Animal Kingdom (film) | 1.5× | Movies & TV |
| Michelle Monaghan | 1.57× | Movies & TV |
| Bank of Scotland | 1.64× | Business & Career |
| Ariel Winter | 1.58× | Movies & TV |
| Christian Slater | 2.13× | Movies & TV |
| Ben Mendelsohn | 2.5× | Movies & TV |
| Lebanon national football team | 1.53× | Sports |
| Marisa Tomei | 2.22× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.02 |
| Sports Activity | POWER | 1.02 |
| Pet Ownership | JOY | 1.01 |
| Price Sensitivity | PREMIUM | 0.93 |
| Social Media Usage | JOY | 0.9 |
| Tradition | CONSERVATISM | 0.9 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.8% |
| China | 3.6% |
| Japan | 2.1% |
See Facebook audiences in other countries
More Social media audiences in Germany
Frequently asked questions
How many fans does Facebook have in Germany?
Facebook has an estimated audience of 13,869,057 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Facebook fans?
51.3% of Facebook fans are female, 48.7% are male, with an average age of 39.9 years.
Which brands do Facebook fans like most?
Facebook fans show strongest brand affinity for Privacy law (2.32×), Scooby-Doo (1.58×), and Superman (TV series) (1.52×) over the country average.
Where do Facebook fans live in Germany?
Facebook fans in Germany are most concentrated in Bayern (reach 2,413,758), Baden-Württemberg (reach 1,930,073), and Nordrhein-Westfalen (reach 1,808,423). These three regions account for the largest share of the active audience.
What other brands do Facebook fans also like?
Beyond Facebook itself, the audience over-indexes on Scooby-Doo (1.58×), Superman (TV series) (1.52×), Trello (1.56×), and Casablanca (film) (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Facebook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.