Facebook Audience in Germany
A data profile of the people who buy, follow and care about Facebook in Germany — modelled from more than twelve digital signal sources. Facebook has an estimated audience of 13,869,057 people in Germany.
The average Facebook fan in Germany is 39.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Ina Müller, Privacy law, Scooby-Doo, with strongest over-indexing on Ina Müller (1.88× the country average).
Demographically, the Facebook audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Creativity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Facebook fan in Germany is balanced, around 39.9 years old, with strong Creativity tendencies and a notable affinity for Ina Müller.
At a glance
The key figures that characterise the Facebook profile in Germany.
Search interest · 12-month trend
Audience demographics of Facebook
51.3% are female, 48.7% are male, average age 39.9.
Gender split
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 39.9 |
| Estimated audience size | 13,869,057 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 20% |
Worldwide distribution
of the worldwide Facebook audience comes from Germany.
| Country | Share |
|---|---|
| United States | 9.3% |
| China | 3.4% |
| Japan | 2.0% |
Geography
Where the Facebook audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~200K | 1.44× | |
| 02 | Rheinland-Pfalz | ~900K | 1.28× | |
| 03 | Thüringen | ~400K | 1.18× | |
| 04 | Sachsen-Anhalt | ~400K | 1.12× | |
| 05 | Sachsen | ~700K | 1.06× | |
| 06 | Bayern | ~2.5M | 1.03× | |
| 07 | Mecklenburg-Vorpommern | ~300K | 1.03× | |
| 08 | Niedersachsen | ~1.5M | 1.01× | |
| 09 | Schleswig-Holstein | ~500K | 0.98× | |
| 10 | Brandenburg | ~400K | 0.98× | |
| 11 | Baden-Württemberg | ~2M | 0.97× | |
| 12 | Hessen | ~1M | 0.97× | |
| 13 | Bremen | ~90K | 0.80× | |
| 14 | Nordrhein-Westfalen | ~2.5M | 0.77× | |
| 15 | Berlin | ~500K | 0.74× | |
| 16 | Hamburg | ~200K | 0.68× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Facebook audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Privacy law | Internet & Social Media | 2.32× | ||
| 02 | Christian Slater | Movies & TV | 2.13× | ||
| 03 | Snus | Food & Beverages | 2.07× | ||
| 04 | Tobey Maguire | Movies & TV | 1.97× | ||
| 05 | Ina Müller | Movies & TV | 1.88× | ||
| 06 | Matchstick Men | Movies & TV | 1.87× | ||
| 07 | Google Photos | Technology & Electronics | 1.74× | ||
| 08 | Casablanca (film) | Movies & TV | 1.74× | ||
| 09 | APEX | Music & Radio | 1.64× | ||
| 10 | Bank of Scotland | Business & Career | 1.64× | ||
| 11 | Carol (film) | Movies & TV | 1.62× | ||
| 12 | Scooby-Doo | Movies & TV | 1.58× | ||
| 13 | Ariel Winter | Movies & TV | 1.58× | ||
| 14 | Trello | Internet & Social Media | 1.56× | ||
| 15 | Dakota Fanning | Movies & TV | 1.55× | ||
| 16 | The White Lotus | Movies & TV | 1.54× | ||
| 17 | Superman (TV series) | Movies & TV | 1.52× | ||
| 18 | Assassin's Creed (film) | Games | 1.52× | ||
| 19 | Animal Kingdom (film) | Movies & TV | 1.50× | ||
| 20 | Heated clothing | Fashion & Accessoires | 1.50× |
Personality of the Facebook audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.90× | |
| DIY Mentality | THRILL | 0.89× | |
| Family Orientation | CONSERVATISM | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.69× | |
| Urban Lifestyle | OPEN | 0.70× | |
| Quality Awareness | PREMIUM | 0.70× |
Frequently asked questions
How many fans does Facebook have in Germany?
Facebook has an estimated audience of 13,869,057 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Facebook fans?
51.3% of Facebook fans are female, 48.7% are male, with an average age of 39.9 years.
Which brands do Facebook fans like most?
Facebook fans show strongest brand affinity for Ina Müller (1.88×), Privacy law (2.32×), and Scooby-Doo (1.58×) over the country average.
Where do Facebook fans live in Germany?
Facebook fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Bayern (reach ~2.5M), and Baden-Württemberg (reach ~2M). These three regions account for the largest share of the active audience.
What other brands do Facebook fans also like?
Beyond Facebook itself, the audience over-indexes on Privacy law (2.32×), Scooby-Doo (1.58×), Superman (TV series) (1.52×), and Trello (1.56×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Social media audiences in Germany
See Facebook audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Facebook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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