Rascasse Audience Intelligence

Matchstick Men Audience in Germany

A data profile of the people who buy, follow and care about Matchstick Men in Germany — modelled from more than twelve digital signal sources. Matchstick Men has an estimated audience of 889,345 people in Germany.

#9among Comedy in Germany#282among Movie / TV Show / Series in Germany#891in Movies & TV

The average Matchstick Men fan in Germany is 49.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tom Hardy, Nature, Ridley Scott, with strongest over-indexing on Tom Hardy (20× the country average).

Demographically, the Matchstick Men audience skews more female with an average age of 49.1, and over-indexes on personality traits such as Extroversion, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Matchstick Men fan in Germany is more female, around 49.1 years old, with strong Extroversion tendencies and a notable affinity for Tom Hardy.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Matchstick Men profile in Germany.

Audience size
889K
in Germany
Gender
71.9%♀
28.1% male
Age
49.1
average years
Country rank
#7199
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Matchstick Men viewers

71.9% are female, 28.1% are male, average age 49.1.

Fig. 02

Gender split

71.9%
Female
28.1%
Male
Demographic split for Matchstick Men audience in Germany
MetricValue
Female71.9%
Male28.1%
Average age49.1
Estimated audience size889,345
Fig. 03

Age distribution

Ø 49.1
average years
Age distribution of the Matchstick Men audience in Germany
Age bracketShare%
16-194%
20-2910%
30-3914%
40-4926%
50+46%
Fig. 04

Worldwide distribution

31.3%

of the worldwide Matchstick Men audience comes from Germany.

Worldwide audience distribution share by country for Matchstick Men
CountryShare
Germany31.3%
United States10.0%
China8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Matchstick Men audience in Germany is strongest.

Fig. 05

Top regions by affinity

Matchstick Men fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~10K1.26×
02Sachsen~50K1.09×
03Hessen~70K1.04×
04Sachsen-Anhalt~20K1.04×
05Niedersachsen~90K1.01×
06Thüringen~20K1.01×
07Mecklenburg-Vorpommern~20K1.01×
08Bremen~8K1.01×
09Berlin~40K1.00×
10Baden-Württemberg~100K0.98×
11Rheinland-Pfalz~40K0.98×
12Brandenburg~30K0.97×
13Nordrhein-Westfalen~200K0.95×
14Bayern~100K0.95×
15Schleswig-Holstein~30K0.95×
16Hamburg~20K0.87×
Fig. 06

Affinity by region

Affinity by region — Matchstick Men, Germany
0.87×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Matchstick Men audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Matchstick Men audience
#·InterestCategoryAffinity×
01Ridley ScottMovies & TV24.54×
02Tom HardyMovies & TV20.00×
03QVCMovies & TV3.45×
04Cloud computingTechnology & Electronics3.45×
05NatureHome & Garden3.17×
06Stress (biology)Health3.09×
07Schlager musicMusic & Radio2.95×
08VacationsTravel & Leisure2.88×
09TelecommunicationTechnology & Electronics2.50×
10EBayShopping2.37×
11BildNews2.33×
12FamilyKids & Family2.32×
13Amazon.comShopping2.28×
14LidlShopping2.25×
15Netto Marken-DiscountShopping2.24×
16TagesschauMovies & TV2.17×
17Comedy moviesMovies & TV2.17×
18Harry PotterMovies & TV2.02×
19GermanyTravel & Leisure1.67×
20PetsPets & Animals1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Matchstick Men audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Matchstick Men audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.33×
Risk AppetiteTHRILL2.05×
Need for SecurityCONSERVATISM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Matchstick Men audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.29×
Luxury OrientationPREMIUM0.46×
Design AffinityPREMIUM0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Matchstick Men have in Germany?

Matchstick Men has an estimated audience of 889,345 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Matchstick Men viewers?

71.9% of Matchstick Men fans are female, 28.1% are male, with an average age of 49.1 years.

03

Which brands do Matchstick Men fans like most?

Matchstick Men fans show strongest brand affinity for Tom Hardy (20×), Nature (3.17×), and Ridley Scott (24.54×) over the country average.

04

Where do Matchstick Men fans live in Germany?

Matchstick Men fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Matchstick Men fans also like?

Beyond Matchstick Men itself, the audience over-indexes on Nature (3.17×), Ridley Scott (24.54×), Bild (2.33×), and Family (2.32×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Matchstick Men audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Matchstick Men. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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