Matchstick Men Audience in Germany
Matchstick Men has an estimated audience of 834,288 people in Germany. 71.9% are female, 28.1% are male, average age 49.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Stradivarius, Magazine (band), Škoda Kodiaq, Israel.
The average Matchstick Men fan in Germany is 49.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Stradivarius, Magazine (band), with strongest over-indexing on Progressive rock (2.12× the country average). Demographically, the Matchstick Men audience skews more female with an average age of 49.1, and over-indexes on personality traits such as Risk Appetite, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy
Demographics of Matchstick Men fans
| Metric | Value |
|---|---|
| Female | 71.9% |
| Male | 28.1% |
| Average age | 49.1 |
| Estimated audience size | 834,288 |
Audience persona
The typical Matchstick Men fan in Germany is more female, around 49.1 years old, with strong Risk Appetite tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 191,584 | 0.99× |
| Bayern | 143,994 | 1.01× |
| Baden-Württemberg | 128,136 | 1.06× |
| Niedersachsen | 90,762 | 1.05× |
| Hessen | 77,336 | 1.14× |
| Sachsen | 50,652 | 1.17× |
| Rheinland-Pfalz | 44,361 | 1× |
| Berlin | 41,347 | 1.04× |
| Schleswig-Holstein | 29,054 | 0.91× |
| Brandenburg | 25,571 | 0.93× |
| Sachsen-Anhalt | 22,449 | 0.98× |
| Thüringen | 21,495 | 0.95× |
| Hamburg | 17,648 | 0.88× |
| Mecklenburg-Vorpommern | 16,331 | 0.96× |
| Saarland | 10,548 | 0.97× |
| Bremen | 7,201 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.12× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Magazine (band) | 5.12× | Music & Radio |
| Škoda Kodiaq | 1.75× | Cars & Mobility |
| Israel | 1.63× | Travel & Leisure |
| Este, Veneto | 2.06× | Travel & Leisure |
| Echorouk | 19.44× | News |
| Corfu (regional unit) | 2.06× | Travel & Leisure |
| Kippah | 2.81× | Fashion & Accessoires |
| Samanyolu Haber | 2.52× | Movies & TV |
| Volvo V60 | 2.64× | Cars & Mobility |
| New Era (Namibia) | 2.36× | News |
| Home Delivery | 1.51× | Food & Beverages |
| Cynthia Erivo | 2.06× | Movies & TV |
| Hundertwasserhaus | 2.51× | Travel & Leisure |
| Zagreb | 1.8× | Travel & Leisure |
| Hobby Lobby | 2.94× | Home & Garden |
| Keeper (password manager) | 1.78× | Technology & Electronics |
| Yekta Yılmaz Gül | 3.42× | Sports |
| Vocal harmony | 2.93× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.57 |
| Tradition | CONSERVATISM | 1.46 |
| Extroversion | THRILL | 1.27 |
| Sports Activity | POWER | 1.27 |
| Healthy Lifestyle | BALANCE | 1.26 |
| Pet Ownership | JOY | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 31.3% |
| United States | 11.1% |
| China | 8.6% |
See Matchstick Men audiences in other countries
More Comedy audiences in Germany
- Home Alone (franchise) (2,645,169)
- Back to the Future (1,216,498)
- Bill Cosby (1,205,364)
- Mr. Bean (985,939)
- Wer stiehlt mir die Show (942,046)
Frequently asked questions
How many fans does Matchstick Men have in Germany?
Matchstick Men has an estimated audience of 834,288 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Matchstick Men fans?
71.9% of Matchstick Men fans are female, 28.1% are male, with an average age of 49.1 years.
Which brands do Matchstick Men fans like most?
Matchstick Men fans show strongest brand affinity for Progressive rock (2.12×), Stradivarius (1.97×), and Magazine (band) (5.12×) over the country average.
Where do Matchstick Men fans live in Germany?
Matchstick Men fans in Germany are most concentrated in Nordrhein-Westfalen (reach 191,584), Bayern (reach 143,994), and Baden-Württemberg (reach 128,136). These three regions account for the largest share of the active audience.
What other brands do Matchstick Men fans also like?
Beyond Matchstick Men itself, the audience over-indexes on Stradivarius (1.97×), Magazine (band) (5.12×), Škoda Kodiaq (1.75×), and Israel (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Matchstick Men. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.