Rascasse Audience Intelligence

Matchstick Men Audience in United States

A data profile of the people who buy, follow and care about Matchstick Men in United States — modelled from more than twelve digital signal sources. Matchstick Men has an estimated audience of 283,492 people in United States.

#164among Comedy in United States#4451among Movie / TV Show / Series in United States#8961in Movies & TV

The average Matchstick Men fan in United States is 40.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Winona Ryder, Jack Nicholson, Toni Collette, with strongest over-indexing on Winona Ryder (121.7× the country average).

Demographically, the Matchstick Men audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Convenience Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Matchstick Men fan in United States is more female, around 40.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Winona Ryder.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Matchstick Men profile in United States.

Audience size
283K
in United States
Gender
58.8%♀
41.2% male
Age
40.6
average years
Country rank
#49751
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Matchstick Men viewers

58.8% are female, 41.2% are male, average age 40.6.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for Matchstick Men audience in United States
MetricValue
Female58.8%
Male41.2%
Average age40.6
Estimated audience size283,492
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Matchstick Men audience in United States
Age bracketShare%
16-1922%
20-2915%
30-3917%
40-4916%
50+29%
Fig. 04

Worldwide distribution

10.0%

of the worldwide Matchstick Men audience comes from United States.

Worldwide audience distribution share by country for Matchstick Men
CountryShare
Germany31.3%
United States10.0%
China8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Matchstick Men audience in United States is strongest.

Fig. 05

Top regions by affinity

Matchstick Men fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~5K1.37×
02Washington~7K1.18×
03Minnesota~5K1.18×
04Idaho~2K1.15×
05Maine~1K1.12×
06Missouri~5K1.11×
07Utah~3K1.11×
08Wisconsin~5K1.10×
09Montana<1K1.09×
10Kentucky~4K1.08×
11Kansas~3K1.08×
12California~30K1.07×
13Colorado~5K1.07×
14Iowa~3K1.07×
15New Hampshire~1K1.07×
16Oklahoma~3K1.06×
17Michigan~8K1.05×
18Ohio~9K1.03×
19Indiana~6K1.03×
20Vermont<1K1.03×
21Tennessee~6K1.02×
22Arkansas~2K1.02×
23North Dakota<1K1.02×
24Pennsylvania~10K1.00×
25Illinois~10K1.00×
26Massachusetts~6K1.00×
27Connecticut~3K1.00×
28Rhode Island<1K1.00×
29South Dakota<1K1.00×
30Alaska<1K1.00×
31Nebraska~1K0.99×
32West Virginia~1K0.99×
33Nevada~3K0.98×
34New Mexico~1K0.97×
35Arizona~6K0.96×
36Hawaii~1K0.93×
37New York~20K0.92×
38Louisiana~3K0.91×
39South Carolina~4K0.90×
40Mississippi~2K0.90×
41Delaware<1K0.90×
42Texas~20K0.89×
43North Carolina~8K0.89×
44New Jersey~7K0.88×
45Virginia~6K0.87×
46Washington, District of Columbia<1K0.85×
47Georgia~8K0.84×
48Maryland~4K0.84×
49Alabama~3K0.83×
50Florida~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Matchstick Men, United States
0.81×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Matchstick Men audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Matchstick Men audience
#·InterestCategoryAffinity×
01Saif Ali KhanMovies & TV278.45×
02Toni ColletteMovies & TV140.90×
03Winona RyderMovies & TV121.70×
04Dumb and DumberMovies & TV104.84×
05Jack NicholsonMovies & TV99.64×
06The Big LebowskiMovies & TV79.43×
07Sister ActMovies & TV66.92×
08Burn After ReadingMovies & TV57.90×
09ZoolanderMovies & TV55.96×
10Requiem for a DreamMovies & TV55.34×
11Donnie DarkoMovies & TV48.46×
12Twin PeaksMovies & TV39.82×
13Kate McKinnonMovies & TV36.46×
14Nicolas CageMovies & TV36.07×
15Melissa McCarthyMovies & TV29.19×
16Kyrie IrvingSports26.01×
17GoodfellasMovies & TV25.07×
18Sean PennMovies & TV21.30×
19Jennifer Love HewittMovies & TV16.61×
20Aaron RodgersSports12.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Matchstick Men audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Matchstick Men audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.45×
IndividualismJOY1.43×
SpiritualityBALANCE1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Matchstick Men audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.79×
DIY MentalityTHRILL0.79×
Luxury OrientationPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Matchstick Men have in United States?

Matchstick Men has an estimated audience of 283,492 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Matchstick Men viewers?

58.8% of Matchstick Men fans are female, 41.2% are male, with an average age of 40.6 years.

03

Which brands do Matchstick Men fans like most?

Matchstick Men fans show strongest brand affinity for Winona Ryder (121.7×), Jack Nicholson (99.64×), and Toni Collette (140.9×) over the country average.

04

Where do Matchstick Men fans live in United States?

Matchstick Men fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Matchstick Men fans also like?

Beyond Matchstick Men itself, the audience over-indexes on Jack Nicholson (99.64×), Toni Collette (140.9×), Dumb and Dumber (104.84×), and Saif Ali Khan (278.45×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Matchstick Men audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Matchstick Men. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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