Matchstick Men Audience in United States

Matchstick Men has an estimated audience of 295,263 people in United States. 58.8% are female, 41.2% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Winona Ryder, Saif Ali Khan, Sister Act, Jack Nicholson, Dumb and Dumber.

The average Matchstick Men fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Winona Ryder, Saif Ali Khan, Sister Act, with strongest over-indexing on Winona Ryder (84.62× the country average). Demographically, the Matchstick Men audience skews more female with an average age of 40.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

Demographics of Matchstick Men fans

Demographic split for Matchstick Men audience in United States
MetricValue
Female58.8%
Male41.2%
Average age40.6
Estimated audience size295,263

Audience persona

The typical Matchstick Men fan in United States is more female, around 40.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Winona Ryder.

Top regions in United States

Top regions ranked by reach for Matchstick Men in United States
RegionReachAffinity
California37,5221.16×
Texas24,5050.97×
Florida16,4040.82×
New York16,0790.97×
Pennsylvania10,3591.04×
Illinois10,2771.04×
Ohio9,8991.09×
Michigan8,1441.05×
North Carolina8,1370.92×
Georgia8,1190.89×
Washington7,0501.19×
Virginia6,5530.91×
New Jersey6,5390.87×
Tennessee6,1481.04×
Massachusetts5,9851.03×
Indiana5,6801.05×
Missouri5,3011.11×
Arizona5,2340.87×
Colorado5,0771.09×
Wisconsin5,0101.13×
Minnesota4,8391.14×
Oregon4,6701.38×
Kentucky4,1021.11×
Maryland4,0960.81×
South Carolina3,9880.9×
Oklahoma3,7221.14×
Louisiana3,4970.92×
Alabama3,1320.76×
Utah3,0481.15×
Connecticut2,8940.98×
Nevada2,8290.99×
Iowa2,7001.11×
Kansas2,5451.09×
Arkansas2,4851.02×
Mississippi2,1490.88×
Idaho1,7511.18×
Nebraska1,4400.97×
New Mexico1,3430.91×
West Virginia1,3050.95×
New Hampshire1,2871.11×
Maine1,1981.13×
Hawaii1,1910.94×
Rhode Island8970.95×
Montana8831.08×
Washington, District of Columbia7120.8×
South Dakota6801×
Delaware6440.79×
North Dakota5780.95×
Alaska5460.86×
Vermont4890.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Matchstick Men audience
BrandAffinityCategory
Winona Ryder84.62×Movies & TV
Saif Ali Khan345.11×Movies & TV
Sister Act231.41×Movies & TV
Jack Nicholson70.92×Movies & TV
Dumb and Dumber87.54×Movies & TV
Toni Collette98.61×Movies & TV
Twin Peaks32.59×Movies & TV
Burn After Reading79.66×Movies & TV
The Big Lebowski53.19×Movies & TV
Zoolander50.81×Movies & TV
Donnie Darko37×Movies & TV
Nicolas Cage27.54×Movies & TV
Autism Awareness18.92×Health
Requiem for a Dream43.16×Movies & TV
Melissa McCarthy26.55×Movies & TV
Diabetes mellitus awareness12.48×Health
Aaron Rodgers11.7×Sports
Kyrie Irving25.2×Sports
Sarah Jessica Parker21.45×Movies & TV
Kate McKinnon30.92×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Matchstick Men audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.3
Early Adopter MentalityPOWER1.21
Social Media UsageJOY1.15
IndividualismJOY1.14
MindfulnessBALANCE1.11
Convenience OrientationPREMIUM1.08

Worldwide distribution

Worldwide audience distribution share by country for Matchstick Men
CountryShare
Germany31.3%
United States11.1%
China8.6%

See Matchstick Men audiences in other countries

More Comedy audiences in United States

Frequently asked questions

How many fans does Matchstick Men have in United States?

Matchstick Men has an estimated audience of 295,263 people in United States, concentrated in California and Texas.

What is the gender split and age of Matchstick Men fans?

58.8% of Matchstick Men fans are female, 41.2% are male, with an average age of 40.6 years.

Which brands do Matchstick Men fans like most?

Matchstick Men fans show strongest brand affinity for Winona Ryder (84.62×), Saif Ali Khan (345.11×), and Sister Act (231.41×) over the country average.

Where do Matchstick Men fans live in United States?

Matchstick Men fans in United States are most concentrated in California (reach 37,522), Texas (reach 24,505), and Florida (reach 16,404). These three regions account for the largest share of the active audience.

What other brands do Matchstick Men fans also like?

Beyond Matchstick Men itself, the audience over-indexes on Saif Ali Khan (345.11×), Sister Act (231.41×), Jack Nicholson (70.92×), and Dumb and Dumber (87.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Matchstick Men. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.