Rascasse Audience Intelligence

Freaky Friday (2003 film) Audience in United States

A data profile of the people who buy, follow and care about Freaky Friday (2003 film) in United States — modelled from more than twelve digital signal sources. Freaky Friday (2003 film) has an estimated audience of 9,997,482 people in United States.

#3among Comedy in United States#72among Movie / TV Show / Series in United States#266in Movies & TV

The average Freaky Friday (2003 film) fan in United States is 43.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Midnight in Paris, Moonrise Kingdom, Clueless (film), with strongest over-indexing on Midnight in Paris (126.05× the country average).

Demographically, the Freaky Friday (2003 film) audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Freaky Friday (2003 film) fan in United States is more female, around 43.6 years old, with strong Family Orientation tendencies and a notable affinity for Midnight in Paris.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Freaky Friday (2003 film) profile in United States.

Audience size
10M
in United States
Gender
62.9%♀
37.1% male
Age
43.6
average years
Country rank
#3574
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Freaky Friday (2003 film) viewers

62.9% are female, 37.1% are male, average age 43.6.

Fig. 02

Gender split

62.9%
Female
37.1%
Male
Demographic split for Freaky Friday (2003 film) audience in United States
MetricValue
Female62.9%
Male37.1%
Average age43.6
Estimated audience size9,997,482
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Freaky Friday (2003 film) audience in United States
Age bracketShare%
16-1913%
20-2913%
30-3921%
40-4920%
50+33%
Fig. 04

Worldwide distribution

50.0%

of the worldwide Freaky Friday (2003 film) audience comes from United States.

Worldwide audience distribution share by country for Freaky Friday (2003 film)
CountryShare
United States50.0%
United Kingdom9.8%
Canada5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Freaky Friday (2003 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Freaky Friday (2003 film) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K1.54×
02California~1.5M1.27×
03New Mexico~60K1.23×
04Texas~1M1.18×
05Arizona~200K1.18×
06Idaho~60K1.15×
07Oklahoma~100K1.13×
08Indiana~200K1.07×
09Kansas~80K1.07×
10Illinois~400K1.06×
11Minnesota~200K1.06×
12Arkansas~90K1.06×
13Iowa~90K1.05×
14Nebraska~50K1.05×
15Colorado~200K1.04×
16Oregon~100K1.04×
17Michigan~300K1.03×
18Tennessee~200K1.03×
19Missouri~200K1.02×
20Wisconsin~200K1.02×
21Nevada~100K1.02×
22Kentucky~100K1.00×
23Ohio~300K0.98×
24Washington~200K0.98×
25Massachusetts~200K0.98×
26Pennsylvania~300K0.97×
27Virginia~200K0.97×
28Connecticut~100K0.97×
29New Jersey~200K0.96×
30Maine~30K0.96×
31South Dakota~20K0.96×
32New Hampshire~40K0.95×
33Florida~600K0.94×
34North Carolina~300K0.94×
35Rhode Island~30K0.94×
36North Dakota~20K0.94×
37New York~500K0.93×
38Delaware~30K0.93×
39Alaska~20K0.93×
40Georgia~300K0.92×
41West Virginia~40K0.92×
42South Carolina~100K0.91×
43Maryland~200K0.89×
44Louisiana~100K0.89×
45Montana~20K0.89×
46Alabama~100K0.87×
47Mississippi~70K0.87×
48Hawaii~40K0.84×
49Vermont~10K0.81×
50Washington, District of Columbia~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Freaky Friday (2003 film), United States
0.77×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Freaky Friday (2003 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Freaky Friday (2003 film) audience
#·InterestCategoryAffinity×
01Midnight in ParisMovies & TV126.05×
02Moonrise KingdomMovies & TV107.86×
03Love ActuallyMovies & TV50.15×
04Clueless (film)Movies & TV49.19×
05My Big Fat Greek WeddingMovies & TV45.91×
06Lacey ChabertMovies & TV43.80×
07Sixteen CandlesMovies & TV42.28×
08Legally BlondeMovies & TV40.77×
09JumanjiMovies & TV37.75×
10Remember the TitansMovies & TV37.75×
11Little Miss SunshineMovies & TV37.36×
12VictoriousMovies & TV28.15×
13The Goldbergs (TV series)Movies & TV26.59×
14Christian SlaterMovies & TV25.10×
15The HolidayMovies & TV21.71×
16Mrs. DoubtfireMovies & TV20.49×
17Desperate HousewivesMovies & TV19.82×
1824 (TV series)Movies & TV19.75×
19Rami MalekMovies & TV17.15×
20Tom CruiseMovies & TV13.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Freaky Friday (2003 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Freaky Friday (2003 film) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.61×
SustainabilityBALANCE1.51×
Convenience OrientationPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Freaky Friday (2003 film) audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.78×
Pet OwnershipJOY0.79×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Freaky Friday (2003 film) have in United States?

Freaky Friday (2003 film) has an estimated audience of 9,997,482 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Freaky Friday (2003 film) viewers?

62.9% of Freaky Friday (2003 film) fans are female, 37.1% are male, with an average age of 43.6 years.

03

Which brands do Freaky Friday (2003 film) fans like most?

Freaky Friday (2003 film) fans show strongest brand affinity for Midnight in Paris (126.05×), Moonrise Kingdom (107.86×), and Clueless (film) (49.19×) over the country average.

04

Where do Freaky Friday (2003 film) fans live in United States?

Freaky Friday (2003 film) fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Freaky Friday (2003 film) fans also like?

Beyond Freaky Friday (2003 film) itself, the audience over-indexes on Moonrise Kingdom (107.86×), Clueless (film) (49.19×), Love Actually (50.15×), and Lacey Chabert (43.8×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Freaky Friday (2003 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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