Mrs. Doubtfire Audience in United States

Mrs. Doubtfire logo

Mrs. Doubtfire has an estimated audience of 2,787,748 people in United States. 65.8% are female, 34.2% are male, average age 46.7. Top regions: California, Texas, Florida. Top brand affinities: 10 Things I Hate About You (TV series), Fox Theatre (Atlanta), Rango (2011 film), Milk and Honey (musical), Flipped (film).

The average Mrs. Doubtfire fan in United States is 46.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include 10 Things I Hate About You (TV series), Fox Theatre (Atlanta), Rango (2011 film), with strongest over-indexing on 10 Things I Hate About You (TV series) (70.5× the country average). Demographically, the Mrs. Doubtfire audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Community Orientation, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Mrs. Doubtfire fans

Demographic split for Mrs. Doubtfire audience in United States
MetricValue
Female65.8%
Male34.2%
Average age46.7
Estimated audience size2,787,748

Audience persona

The typical Mrs. Doubtfire fan in United States is more female, around 46.7 years old, with strong Community Orientation tendencies and a notable affinity for 10 Things I Hate About You (TV series).

Top regions in United States

Top regions ranked by reach for Mrs. Doubtfire in United States
RegionReachAffinity
California387,2711.26×
Texas230,8900.96×
Florida190,0641.01×
New York152,7200.98×
Pennsylvania102,6371.09×
Illinois101,6941.1×
Ohio101,4501.18×
North Carolina85,8871.02×
Georgia78,5590.91×
Michigan77,4011.06×
New Jersey64,0250.9×
Arizona62,1981.09×
Virginia59,7720.88×
Tennessee59,4571.06×
Indiana54,8351.08×
Washington54,4980.97×
Massachusetts53,6540.98×
Missouri50,7461.13×
Wisconsin45,5901.09×
Maryland43,5040.91×
Colorado42,8030.97×
South Carolina42,2721.01×
Minnesota39,7340.99×
Louisiana39,6311.1×
Alabama37,0230.95×
Kentucky35,6531.02×
Oklahoma33,5901.09×
Oregon33,1261.04×
Utah29,4071.18×
Nevada28,9121.07×
Connecticut26,5630.95×
Iowa23,8241.04×
Arkansas23,1061.01×
Kansas21,6840.99×
Mississippi21,1840.92×
Idaho15,1271.08×
New Mexico15,0951.08×
Nebraska14,2601.02×
West Virginia12,7010.98×
New Hampshire11,0631.01×
Maine10,1831.02×
Hawaii9,1680.77×
Rhode Island8,5630.96×
Montana7,5500.98×
Delaware6,5690.85×
Washington, District of Columbia6,2020.74×
South Dakota6,1610.96×
North Dakota5,8661.02×
Alaska5,0010.84×
Vermont4,2320.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mrs. Doubtfire audience
BrandAffinityCategory
10 Things I Hate About You (TV series)70.5×Movies & TV
Fox Theatre (Atlanta)75.75×Travel & Leisure
Rango (2011 film)90.51×Movies & TV
Milk and Honey (musical)80.19×Music & Radio
Flipped (film)56.66×Movies & TV
Singin' in the Rain81.09×Movies & TV
Submarine (2010 film)74.99×Movies & TV
Cats (musical)31.96×Music & Radio
Carousel (musical)102.36×Music & Radio
Royal National Theatre94.16×Arts & Culture
The Public Theater70.68×Arts & Culture
Box Office Mojo47.41×Movies & TV
Royal Court Theatre114.04×Arts & Culture
Cinépolis50.65×Movies & TV
Academy of Art University93.1×Business & Career
Stagecoach Theatre Arts90.35×Arts & Culture
Freaky Friday (2003 film)20.49×Movies & TV
Wicked (musical)20.53×Music & Radio
Theatre Workshop100.25×Arts & Culture
Globe Theatre109.45×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mrs. Doubtfire audience
TraitClusterScore
Community OrientationOPEN1.25
Social Media UsageJOY1.21
ExtroversionTHRILL1.21
SpiritualityBALANCE1.2
TravellingTHRILL1.18
Convenience OrientationPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Mrs. Doubtfire
CountryShare
United States45.6%
United Kingdom10.5%
Germany5.9%

See Mrs. Doubtfire audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Mrs. Doubtfire have in United States?

Mrs. Doubtfire has an estimated audience of 2,787,748 people in United States, concentrated in California and Texas.

What is the gender split and age of Mrs. Doubtfire fans?

65.8% of Mrs. Doubtfire fans are female, 34.2% are male, with an average age of 46.7 years.

Which brands do Mrs. Doubtfire fans like most?

Mrs. Doubtfire fans show strongest brand affinity for 10 Things I Hate About You (TV series) (70.5×), Fox Theatre (Atlanta) (75.75×), and Rango (2011 film) (90.51×) over the country average.

Where do Mrs. Doubtfire fans live in United States?

Mrs. Doubtfire fans in United States are most concentrated in California (reach 387,271), Texas (reach 230,890), and Florida (reach 190,064). These three regions account for the largest share of the active audience.

What other brands do Mrs. Doubtfire fans also like?

Beyond Mrs. Doubtfire itself, the audience over-indexes on Fox Theatre (Atlanta) (75.75×), Rango (2011 film) (90.51×), Milk and Honey (musical) (80.19×), and Flipped (film) (56.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mrs. Doubtfire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.