Rascasse Audience Intelligence

Mrs. Doubtfire Audience in United States

A data profile of the people who buy, follow and care about Mrs. Doubtfire in United States — modelled from more than twelve digital signal sources. Mrs. Doubtfire has an estimated audience of 3,035,663 people in United States.

#469among Movie / TV Show / Series in United States#1339in Movies & TV

The average Mrs. Doubtfire fan in United States is 46.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include 10 Things I Hate About You (TV series), Fox Theatre (Atlanta), Rango (2011 film), with strongest over-indexing on 10 Things I Hate About You (TV series) (70.5× the country average).

Demographically, the Mrs. Doubtfire audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mrs. Doubtfire fan in United States is more female, around 46.7 years old, with strong Spirituality tendencies and a notable affinity for 10 Things I Hate About You (TV series).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mrs. Doubtfire profile in United States.

Audience size
3M
in United States
Gender
65.8%♀
34.2% male
Age
46.7
average years
Country rank
#10199
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mrs. Doubtfire viewers

65.8% are female, 34.2% are male, average age 46.7.

Fig. 02

Gender split

65.8%
Female
34.2%
Male
Demographic split for Mrs. Doubtfire audience in United States
MetricValue
Female65.8%
Male34.2%
Average age46.7
Estimated audience size3,035,663
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the Mrs. Doubtfire audience in United States
Age bracketShare%
16-198%
20-2910%
30-3917%
40-4925%
50+39%
Fig. 04

Worldwide distribution

45.0%

of the worldwide Mrs. Doubtfire audience comes from United States.

Worldwide audience distribution share by country for Mrs. Doubtfire
CountryShare
United States45.0%
United Kingdom9.5%
France6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mrs. Doubtfire audience in United States is strongest.

Fig. 05

Top regions by affinity

Mrs. Doubtfire fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.19×
02Idaho~20K1.14×
03Missouri~50K1.12×
04South Dakota~7K1.12×
05Ohio~100K1.11×
06New Mexico~20K1.11×
07California~300K1.10×
08Indiana~60K1.09×
09Iowa~20K1.09×
10Nebraska~20K1.09×
11Oklahoma~30K1.08×
12North Dakota~6K1.08×
13Wisconsin~40K1.07×
14Kansas~20K1.07×
15Kentucky~40K1.06×
16Arkansas~20K1.06×
17Maine~10K1.06×
18Michigan~80K1.04×
19Louisiana~40K1.04×
20New Hampshire~10K1.04×
21Tennessee~60K1.03×
22Montana~8K1.03×
23Arizona~60K1.02×
24Oregon~30K1.02×
25Pennsylvania~100K1.01×
26West Virginia~10K1.01×
27Illinois~90K1.00×
28Minnesota~40K1.00×
29Alabama~40K1.00×
30Connecticut~30K0.99×
31Massachusetts~50K0.98×
32Nevada~30K0.98×
33Alaska~6K0.98×
34Vermont~5K0.98×
35Colorado~40K0.97×
36Washington~50K0.96×
37South Carolina~40K0.96×
38Rhode Island~9K0.96×
39Texas~200K0.95×
40North Carolina~80K0.94×
41Mississippi~20K0.93×
42Florida~200K0.90×
43New York~100K0.90×
44New Jersey~60K0.89×
45Delaware~7K0.89×
46Virginia~60K0.88×
47Georgia~70K0.87×
48Maryland~40K0.87×
49Hawaii~10K0.80×
50Washington, District of Columbia~6K0.70×
Fig. 06

Affinity by region

Affinity by region — Mrs. Doubtfire, United States
0.70×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mrs. Doubtfire audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mrs. Doubtfire audience
#·InterestCategoryAffinity×
01Royal Court TheatreArts & Culture114.04×
02Carousel (musical)Music & Radio102.36×
03Theatre WorkshopArts & Culture100.25×
04Royal National TheatreArts & Culture94.16×
05Academy of Art UniversityBusiness & Career93.10×
06Rango (2011 film)Movies & TV90.51×
07Stagecoach Theatre ArtsArts & Culture90.35×
08Singin' in the RainMovies & TV81.09×
09Milk and Honey (musical)Music & Radio80.19×
10Fox Theatre (Atlanta)Travel & Leisure75.75×
11Submarine (2010 film)Movies & TV74.99×
12The Public TheaterArts & Culture70.68×
1310 Things I Hate About You (TV series)Movies & TV70.50×
14Flipped (film)Movies & TV56.66×
15Chef (film)Movies & TV48.56×
16Box Office MojoMovies & TV47.41×
17Cats (musical)Music & Radio31.96×
18Rachel McAdamsMovies & TV20.81×
19Wicked (musical)Music & Radio20.53×
20Freaky Friday (2003 film)Movies & TV20.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mrs. Doubtfire audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mrs. Doubtfire audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.76×
TraditionCONSERVATISM1.54×
Community OrientationOPEN1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mrs. Doubtfire audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Early Adopter MentalityPOWER0.94×
Healthy LifestyleBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mrs. Doubtfire have in United States?

Mrs. Doubtfire has an estimated audience of 3,035,663 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mrs. Doubtfire viewers?

65.8% of Mrs. Doubtfire fans are female, 34.2% are male, with an average age of 46.7 years.

03

Which brands do Mrs. Doubtfire fans like most?

Mrs. Doubtfire fans show strongest brand affinity for 10 Things I Hate About You (TV series) (70.5×), Fox Theatre (Atlanta) (75.75×), and Rango (2011 film) (90.51×) over the country average.

04

Where do Mrs. Doubtfire fans live in United States?

Mrs. Doubtfire fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mrs. Doubtfire fans also like?

Beyond Mrs. Doubtfire itself, the audience over-indexes on Fox Theatre (Atlanta) (75.75×), Rango (2011 film) (90.51×), Milk and Honey (musical) (80.19×), and Flipped (film) (56.66×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mrs. Doubtfire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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