Singin' in the Rain Audience in United States
Singin' in the Rain has an estimated audience of 1,219,518 people in United States. 67.0% are female, 33.0% are male, average age 46.5. Top brand affinities: Citizen Kane, Fred Astaire, Cats (musical), Robert Redford, James Stewart.
Top brand affinities include Citizen Kane, Fred Astaire, Cats (musical), with strongest over-indexing on Citizen Kane (73.06× the country average). Demographically, the Singin' in the Rain audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Patriotism, Spirituality.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Singin' in the Rain fans
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 46.5 |
| Estimated audience size | 1,219,518 |
Audience persona
The typical Singin' in the Rain fan in United States is more female, around 46.5 years old, with strong Patriotism tendencies and a notable affinity for Citizen Kane.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Citizen Kane | 73.06× | Movies & TV |
| Fred Astaire | 65.21× | Movies & TV |
| Cats (musical) | 21.85× | Music & Radio |
| Robert Redford | 12.65× | Movies & TV |
| James Stewart | 44.43× | Movies & TV |
| Paul Newman | 26.21× | Movies & TV |
| Mrs. Doubtfire | 28.29× | Movies & TV |
| Humphrey Bogart | 38.78× | Movies & TV |
| Jodie Foster | 22.39× | Movies & TV |
| Marlene Dietrich | 45.71× | Movies & TV |
| Michael J. Fox | 12.99× | Movies & TV |
| My Fair Lady | 40.52× | Movies & TV |
| Vulture | 15.37× | Pets & Animals |
| Kia Sportage | 15.94× | Cars & Mobility |
| Dakar Rally | 18.41× | Sports |
| Supermoto | 13.01× | Cars & Mobility |
| FAO Schwarz | 18.41× | Shopping |
| La La Land (film) | 8.61× | Movies & TV |
| The Sound of Music | 31.33× | Music & Radio |
| Ansel Elgort | 18.41× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.97 |
| Spirituality | BALANCE | 1.47 |
| Family Orientation | CONSERVATISM | 1.4 |
| Community Orientation | OPEN | 1.36 |
| Tradition | CONSERVATISM | 1.36 |
| Travelling | THRILL | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.0% |
| United Kingdom | 9.5% |
| China | 4.4% |
See Singin' in the Rain audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Singin' in the Rain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.