Rascasse Audience Intelligence

Singin' in the Rain Audience in United States

A data profile of the people who buy, follow and care about Singin' in the Rain in United States — modelled from more than twelve digital signal sources. Singin' in the Rain has an estimated audience of 1,329,436 people in United States.

#1343among Movie / TV Show / Series in United States#3297in Movies & TV

The average Singin' in the Rain fan in United States is 46.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mrs. Doubtfire, Citizen Kane, Paul Newman, with strongest over-indexing on Mrs. Doubtfire (81.09× the country average).

Demographically, the Singin' in the Rain audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Singin' in the Rain fan in United States is more female, around 46.5 years old, with strong Patriotism tendencies and a notable affinity for Mrs. Doubtfire.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Singin' in the Rain profile in United States.

Audience size
1.3M
in United States
Gender
67.0%♀
33.0% male
Age
46.5
average years
Country rank
#19393
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Singin' in the Rain viewers

67.0% are female, 33.0% are male, average age 46.5.

Fig. 02

Gender split

67.0%
Female
33.0%
Male
Demographic split for Singin' in the Rain audience in United States
MetricValue
Female67.0%
Male33.0%
Average age46.5
Estimated audience size1,329,436
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the Singin' in the Rain audience in United States
Age bracketShare%
16-199%
20-2911%
30-3914%
40-4925%
50+40%
Fig. 04

Worldwide distribution

32.8%

of the worldwide Singin' in the Rain audience comes from United States.

Worldwide audience distribution share by country for Singin' in the Rain
CountryShare
United States32.8%
United Kingdom9.3%
Spain4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Singin' in the Rain audience in United States is strongest.

Fig. 05

Top regions by affinity

Singin' in the Rain fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.75×
02Idaho~8K1.36×
03Oregon~20K1.20×
04Vermont~3K1.18×
05Connecticut~10K1.17×
06California~200K1.15×
07Minnesota~20K1.14×
08Massachusetts~30K1.12×
09Indiana~30K1.12×
10Maine~5K1.11×
11Kansas~10K1.10×
12Washington~30K1.09×
13Arizona~30K1.07×
14Pennsylvania~40K1.06×
15Illinois~40K1.06×
16Missouri~20K1.06×
17Nevada~10K1.06×
18Ohio~40K1.03×
19New York~70K1.02×
20New Hampshire~5K1.02×
21Montana~3K1.02×
22Oklahoma~10K1.01×
23Michigan~30K0.99×
24Wisconsin~20K0.98×
25Rhode Island~4K0.98×
26Alaska~3K0.98×
27Iowa~10K0.97×
28Washington, District of Columbia~4K0.97×
29South Dakota~3K0.97×
30Virginia~30K0.96×
31Colorado~20K0.95×
32Arkansas~10K0.95×
33Tennessee~20K0.94×
34Kentucky~10K0.94×
35New Mexico~6K0.94×
36New Jersey~30K0.93×
37Nebraska~6K0.93×
38Texas~100K0.91×
39Hawaii~5K0.88×
40Florida~70K0.87×
41Georgia~30K0.87×
42North Carolina~30K0.87×
43North Dakota~2K0.87×
44Maryland~20K0.86×
45Delaware~3K0.86×
46West Virginia~5K0.84×
47South Carolina~20K0.83×
48Alabama~10K0.79×
49Louisiana~10K0.79×
50Mississippi~8K0.75×
Fig. 06

Affinity by region

Affinity by region — Singin' in the Rain, United States
0.75×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Singin' in the Rain audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Singin' in the Rain audience
#·InterestCategoryAffinity×
01Citizen KaneMovies & TV93.98×
02Mrs. DoubtfireMovies & TV81.09×
03Fred AstaireMovies & TV72.09×
04Paul NewmanMovies & TV48.27×
05James StewartMovies & TV42.91×
06The Sound of MusicMusic & Radio42.70×
07Marlene DietrichMovies & TV38.16×
08Humphrey BogartMovies & TV35.77×
09My Fair LadyMovies & TV33.54×
10Cats (musical)Music & Radio28.91×
11VulturePets & Animals19.57×
12Jodie FosterMovies & TV18.41×
13Dakar RallySports18.41×
14Michael J. FoxMovies & TV15.92×
15SupermotoCars & Mobility13.84×
16Audrey HepburnMovies & TV12.43×
17La La Land (film)Movies & TV11.73×
18Robert RedfordMovies & TV10.97×
19FedExBusiness & Career4.24×
20PinterestInternet & Social Media2.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Singin' in the Rain audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Singin' in the Rain audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.99×
Family OrientationCONSERVATISM2.00×
SpiritualityBALANCE1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Singin' in the Rain audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.78×
Pet OwnershipJOY0.79×
Luxury OrientationPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Singin' in the Rain have in United States?

Singin' in the Rain has an estimated audience of 1,329,436 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Singin' in the Rain viewers?

67.0% of Singin' in the Rain fans are female, 33.0% are male, with an average age of 46.5 years.

03

Which brands do Singin' in the Rain fans like most?

Singin' in the Rain fans show strongest brand affinity for Mrs. Doubtfire (81.09×), Citizen Kane (93.98×), and Paul Newman (48.27×) over the country average.

04

Where do Singin' in the Rain fans live in United States?

Singin' in the Rain fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Singin' in the Rain fans also like?

Beyond Singin' in the Rain itself, the audience over-indexes on Citizen Kane (93.98×), Paul Newman (48.27×), Fred Astaire (72.09×), and Cats (musical) (28.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Singin' in the Rain audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Singin' in the Rain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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