The Sound of Music Audience in United States

The Sound of Music logo

The Sound of Music has an estimated audience of 459,749 people in United States. 71.1% are female, 28.9% are male, average age 45.8. Top regions: California, Texas, Florida. Top brand affinities: The Godfathers, Volaris, The Mummy Returns, Rango (2011 film), Sharks.

The average The Sound of Music fan in United States is 45.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Godfathers, Volaris, The Mummy Returns, with strongest over-indexing on The Godfathers (91.3× the country average). Demographically, the The Sound of Music audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Musical

Demographics of The Sound of Music fans

Demographic split for The Sound of Music audience in United States
MetricValue
Female71.1%
Male28.9%
Average age45.8
Estimated audience size459,749

Audience persona

The typical The Sound of Music fan in United States is more female, around 45.8 years old, with strong Luxury Orientation tendencies and a notable affinity for The Godfathers.

Top regions in United States

Top regions ranked by reach for The Sound of Music in United States
RegionReachAffinity
California51,4741.02×
Texas39,8671.01×
Florida30,0310.96×
New York27,3211.06×
Pennsylvania16,7521.08×
Illinois14,6430.96×
Ohio14,4121.02×
North Carolina14,0071.01×
Georgia13,1110.93×
Michigan11,8640.99×
Virginia11,7281.05×
New Jersey11,6411×
Massachusetts10,7591.19×
Tennessee10,3121.12×
Washington10,1861.1×
Arizona8,8090.94×
Maryland8,3381.05×
Indiana7,8060.93×
Missouri7,4151×
Colorado6,9690.96×
Minnesota6,9471.05×
Wisconsin6,7460.98×
South Carolina6,5780.95×
Alabama6,1480.96×
Oregon5,5431.05×
Oklahoma5,2331.02×
Kentucky5,0770.88×
Louisiana5,0240.85×
Utah5,0061.22×
Connecticut4,7971.04×
Iowa3,8301.01×
Kansas3,7351.03×
Arkansas3,6660.97×
Nevada3,5330.79×
Mississippi3,0770.81×
Idaho2,5481.1×
Nebraska2,2280.97×
New Hampshire2,0931.16×
West Virginia1,7870.83×
New Mexico1,7810.77×
Hawaii1,7070.86×
Maine1,7061.04×
Rhode Island1,6211.11×
Vermont1,5631.94×
Washington, District of Columbia1,5141.1×
Montana1,2020.94×
Delaware1,0850.86×
Alaska9370.95×
South Dakota8550.8×
North Dakota7510.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Sound of Music audience
BrandAffinityCategory
The Godfathers91.3×Music & Radio
Volaris52.19×Travel & Leisure
The Mummy Returns119.61×Movies & TV
Rango (2011 film)52.26×Movies & TV
Sharks20.7×Music & Radio
The Sound of Music (film)40.48×Movies & TV
Roxy Music106.32×Music & Radio
Amarula132.26×Food & Beverages
Fox Theatre (Atlanta)25.23×Travel & Leisure
Singin' in the Rain42.7×Movies & TV
Waitress (film)73.23×Movies & TV
Square (company)14.96×Shopping
Milk and Honey (musical)33.75×Music & Radio
Dharan, Nepal44.69×Travel & Leisure
Totalplay129.2×Technology & Electronics
The Hills12.89×Movies & TV
Christopher Plummer24.9×Movies & TV
Mrs. Doubtfire19.66×Movies & TV
Carousel (musical)40.81×Music & Radio
The Adventures of Tintin58.35×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Sound of Music audience
TraitClusterScore
Luxury OrientationPREMIUM2.31
LGBTQ+ IdentityOPEN1.77
Risk AppetiteTHRILL1.66
SpiritualityBALANCE1.54
TravellingTHRILL1.42
MindfulnessBALANCE1.41

Worldwide distribution

Worldwide audience distribution share by country for The Sound of Music
CountryShare
United States35.6%
United Kingdom14.5%
Norway6.4%

See The Sound of Music audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does The Sound of Music have in United States?

The Sound of Music has an estimated audience of 459,749 people in United States, concentrated in California and Texas.

What is the gender split and age of The Sound of Music fans?

71.1% of The Sound of Music fans are female, 28.9% are male, with an average age of 45.8 years.

Which brands do The Sound of Music fans like most?

The Sound of Music fans show strongest brand affinity for The Godfathers (91.3×), Volaris (52.19×), and The Mummy Returns (119.61×) over the country average.

Where do The Sound of Music fans live in United States?

The Sound of Music fans in United States are most concentrated in California (reach 51,474), Texas (reach 39,867), and Florida (reach 30,031). These three regions account for the largest share of the active audience.

What other brands do The Sound of Music fans also like?

Beyond The Sound of Music itself, the audience over-indexes on Volaris (52.19×), The Mummy Returns (119.61×), Rango (2011 film) (52.26×), and Sharks (20.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Sound of Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.