Rascasse Audience Intelligence

The Sound of Music Audience in United States

A data profile of the people who buy, follow and care about The Sound of Music in United States — modelled from more than twelve digital signal sources. The Sound of Music has an estimated audience of 464,171 people in United States.

#35among Musical in United States#5385in Music & Radio

The average The Sound of Music fan in United States is 45.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Godfathers, Volaris, The Mummy Returns, with strongest over-indexing on The Godfathers (91.3× the country average).

Demographically, the The Sound of Music audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Spirituality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Sound of Music fan in United States is more female, around 45.8 years old, with strong Spirituality tendencies and a notable affinity for The Godfathers.

Category: Music & Radio · Type: Musical

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Sound of Music profile in United States.

Audience size
464K
in United States
Gender
71.1%♀
28.9% male
Age
45.8
average years
Country rank
#38264
Musical in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Sound of Music fans

71.1% are female, 28.9% are male, average age 45.8.

Fig. 02

Gender split

71.1%
Female
28.9%
Male
Demographic split for The Sound of Music audience in United States
MetricValue
Female71.1%
Male28.9%
Average age45.8
Estimated audience size464,171
Fig. 03

Age distribution

Ø 45.8
average years
Age distribution of the The Sound of Music audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3916%
40-4922%
50+39%
Fig. 04

Worldwide distribution

35.4%

of the worldwide The Sound of Music audience comes from United States.

Worldwide audience distribution share by country for The Sound of Music
CountryShare
United States35.4%
United Kingdom14.5%
Norway6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Sound of Music audience in United States is strongest.

Fig. 05

Top regions by affinity

The Sound of Music fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~1K1.83×
02Utah~5K1.21×
03Massachusetts~10K1.18×
04New Hampshire~2K1.16×
05Idaho~3K1.14×
06Rhode Island~2K1.09×
07Maine~2K1.07×
08Washington, District of Columbia~1K1.07×
09Pennsylvania~20K1.06×
10Tennessee~10K1.06×
11Washington~10K1.05×
12Connecticut~5K1.05×
13Ohio~10K1.04×
14Minnesota~7K1.04×
15North Carolina~10K1.03×
16Virginia~10K1.03×
17Kansas~4K1.03×
18Maryland~8K1.02×
19Oklahoma~5K1.02×
20Iowa~4K1.02×
21Nebraska~2K1.02×
22New York~30K1.01×
23Oregon~5K1.01×
24California~50K1.00×
25Missouri~7K1.00×
26Alaska<1K1.00×
27Michigan~10K0.98×
28New Jersey~10K0.98×
29Wisconsin~7K0.98×
30Arkansas~4K0.98×
31Montana~1K0.98×
32South Carolina~7K0.96×
33North Dakota<1K0.96×
34Indiana~8K0.95×
35Alabama~6K0.95×
36Kentucky~5K0.95×
37Texas~40K0.94×
38Illinois~10K0.93×
39Georgia~10K0.92×
40Colorado~7K0.92×
41Florida~30K0.91×
42Delaware~1K0.90×
43South Dakota<1K0.90×
44Arizona~8K0.89×
45Mississippi~3K0.88×
46Hawaii~2K0.88×
47West Virginia~2K0.87×
48Louisiana~5K0.83×
49New Mexico~2K0.80×
50Nevada~3K0.78×
Fig. 06

Affinity by region

Affinity by region — The Sound of Music, United States
0.78×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Sound of Music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Sound of Music audience
#·InterestCategoryAffinity×
01AmarulaFood & Beverages132.26×
02TotalplayTechnology & Electronics129.20×
03The Mummy ReturnsMovies & TV119.61×
04Roxy MusicMusic & Radio106.32×
05The GodfathersMusic & Radio91.30×
06Waitress (film)Movies & TV73.23×
07The Adventures of TintinLiterature58.35×
08Rango (2011 film)Movies & TV52.26×
09VolarisTravel & Leisure52.19×
10Dharan, NepalTravel & Leisure44.69×
11Singin' in the RainMovies & TV42.70×
12Carousel (musical)Music & Radio40.81×
13Milk and Honey (musical)Music & Radio33.75×
14Fox Theatre (Atlanta)Travel & Leisure25.23×
15Christopher PlummerMovies & TV24.90×
16SharksMusic & Radio20.70×
17Mrs. DoubtfireMovies & TV19.66×
18Square (company)Shopping14.96×
19The HillsMovies & TV12.89×
20Dick Van DykeMovies & TV6.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Sound of Music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Sound of Music audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.42×
Design AffinityPREMIUM1.35×
Community OrientationOPEN1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Sound of Music audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.92×
PatriotismCONSERVATISM0.94×
Need for SecurityCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Sound of Music have in United States?

The Sound of Music has an estimated audience of 464,171 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Sound of Music fans?

71.1% of The Sound of Music fans are female, 28.9% are male, with an average age of 45.8 years.

03

Which brands do The Sound of Music fans like most?

The Sound of Music fans show strongest brand affinity for The Godfathers (91.3×), Volaris (52.19×), and The Mummy Returns (119.61×) over the country average.

04

Where do The Sound of Music fans live in United States?

The Sound of Music fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do The Sound of Music fans also like?

Beyond The Sound of Music itself, the audience over-indexes on Volaris (52.19×), The Mummy Returns (119.61×), Rango (2011 film) (52.26×), and Sharks (20.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See The Sound of Music audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Sound of Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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