Waitress (film) Audience in United States

Waitress (film) logo

Waitress (film) has an estimated audience of 376,531 people in United States. 71.4% are female, 28.6% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Wedgwood, Home construction, Cass County, Missouri, Elsword, Nationality.

The average Waitress (film) fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wedgwood, Home construction, Cass County, Missouri, with strongest over-indexing on Wedgwood (29.43× the country average). Demographically, the Waitress (film) audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Waitress (film) fans

Demographic split for Waitress (film) audience in United States
MetricValue
Female71.4%
Male28.6%
Average age39.9
Estimated audience size376,531

Audience persona

The typical Waitress (film) fan in United States is more female, around 39.9 years old, with strong Quality Awareness tendencies and a notable affinity for Wedgwood.

Top regions in United States

Top regions ranked by reach for Waitress (film) in United States
RegionReachAffinity
California50,8221.23×
Texas36,1791.12×
Florida24,6220.97×
New York22,4751.07×
Illinois15,0391.2×
Pennsylvania12,1690.96×
Georgia10,5450.91×
North Carolina10,4050.92×
Ohio10,1670.88×
Washington9,4841.26×
Arizona9,4701.23×
Michigan9,3880.95×
New Jersey9,2500.97×
Missouri8,4241.39×
Virginia8,4230.92×
Massachusetts8,1911.1×
Tennessee7,8641.04×
Indiana7,0521.03×
Maryland6,6321.02×
Colorado6,3721.07×
Wisconsin5,9081.04×
Minnesota5,6031.04×
South Carolina4,8940.86×
Oklahoma4,7581.14×
Oregon4,6191.07×
Alabama4,5610.87×
Louisiana4,1810.86×
Iowa4,1071.32×
Utah4,0571.2×
Kentucky4,0320.85×
Connecticut3,7320.99×
Kansas3,4291.16×
Nevada3,3010.91×
Arkansas2,8200.91×
Mississippi2,5810.83×
Nebraska2,2121.17×
New Mexico1,8150.96×
Idaho1,7370.92×
New Hampshire1,5501.04×
Maine1,5471.15×
West Virginia1,3600.78×
Rhode Island1,2671.06×
Hawaii1,2320.76×
Montana1,1481.1×
Washington, District of Columbia1,0540.93×
Delaware7690.74×
Vermont7171.09×
South Dakota6860.79×
North Dakota6140.79×
Alaska5660.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Waitress (film) audience
BrandAffinityCategory
Wedgwood29.43×Home & Garden
Home construction2×Home & Garden
Cass County, Missouri13.13×Travel & Leisure
Elsword16.14×Games
Nationality1.91×Politics & Society
Natural rubber1.69×Cars & Mobility
Home staging3.61×Home & Garden
JDSU2.1×Business & Career
Zagreb12.41×Travel & Leisure
Stamp collecting2.95×Home & Garden
Nebraska1.69×Travel & Leisure
Historic site2.63×Arts & Culture
Bank account1.51×Business & Career
Noodle (Gorillaz)2.03×Music & Radio
Steampunk2.73×Fashion & Accessoires
KiwiCo3.75×Kids & Family
Mothercare1.68×Kids & Family
UK garage2.76×Music & Radio
Iowa Lottery5.12×Games
Scratching post4.46×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Waitress (film) audience
TraitClusterScore
Quality AwarenessPREMIUM2.09
Luxury OrientationPREMIUM1.72
TraditionCONSERVATISM1.63
LGBTQ+ IdentityOPEN1.54
MindfulnessBALANCE1.46
SustainabilityBALANCE1.41

Worldwide distribution

Worldwide audience distribution share by country for Waitress (film)
CountryShare
United States15.4%
Indonesia6.2%
China5.2%

See Waitress (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Waitress (film) have in United States?

Waitress (film) has an estimated audience of 376,531 people in United States, concentrated in California and Texas.

What is the gender split and age of Waitress (film) fans?

71.4% of Waitress (film) fans are female, 28.6% are male, with an average age of 39.9 years.

Which brands do Waitress (film) fans like most?

Waitress (film) fans show strongest brand affinity for Wedgwood (29.43×), Home construction (2×), and Cass County, Missouri (13.13×) over the country average.

Where do Waitress (film) fans live in United States?

Waitress (film) fans in United States are most concentrated in California (reach 50,822), Texas (reach 36,179), and Florida (reach 24,622). These three regions account for the largest share of the active audience.

What other brands do Waitress (film) fans also like?

Beyond Waitress (film) itself, the audience over-indexes on Home construction (2×), Cass County, Missouri (13.13×), Elsword (16.14×), and Nationality (1.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Waitress (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.