Rascasse Audience Intelligence

Waitress (film) Audience in United States

A data profile of the people who buy, follow and care about Waitress (film) in United States — modelled from more than twelve digital signal sources. Waitress (film) has an estimated audience of 391,780 people in United States.

#3734among Movie / TV Show / Series in United States#7724in Movies & TV

The average Waitress (film) fan in United States is 39.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include True Food Kitchen, Radio City Music Hall, The Sound of Music, with strongest over-indexing on True Food Kitchen (75.57× the country average).

Demographically, the Waitress (film) audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Quality Awareness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Waitress (film) fan in United States is more female, around 39.9 years old, with strong Quality Awareness tendencies and a notable affinity for True Food Kitchen.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Waitress (film) profile in United States.

Audience size
392K
in United States
Gender
71.4%♀
28.6% male
Age
39.9
average years
Country rank
#42050
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Waitress (film) viewers

71.4% are female, 28.6% are male, average age 39.9.

Fig. 02

Gender split

71.4%
Female
28.6%
Male
Demographic split for Waitress (film) audience in United States
MetricValue
Female71.4%
Male28.6%
Average age39.9
Estimated audience size391,780
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Waitress (film) audience in United States
Age bracketShare%
16-1923%
20-2916%
30-3915%
40-4922%
50+24%
Fig. 04

Worldwide distribution

13.7%

of the worldwide Waitress (film) audience comes from United States.

Worldwide audience distribution share by country for Waitress (film)
CountryShare
United States13.7%
Italy6.8%
Spain6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Waitress (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Waitress (film) fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~5K1.63×
02Missouri~8K1.31×
03Arizona~9K1.20×
04Maine~2K1.17×
05California~50K1.15×
06Washington~8K1.12×
07Oklahoma~5K1.12×
08Utah~4K1.12×
09Nebraska~2K1.11×
10Illinois~10K1.09×
11Indiana~7K1.09×
12Kansas~3K1.08×
13Rhode Island~1K1.08×
14Vermont<1K1.07×
15Texas~30K1.05×
16Massachusetts~8K1.05×
17Wisconsin~6K1.05×
18New Hampshire~2K1.05×
19Montana~1K1.05×
20New York~20K1.04×
21Colorado~6K1.02×
22South Dakota<1K1.02×
23Tennessee~8K1.01×
24Oregon~4K1.01×
25Minnesota~5K1.00×
26Connecticut~4K1.00×
27Maryland~6K0.99×
28New Mexico~2K0.99×
29Arkansas~3K0.98×
30Alabama~5K0.96×
31Michigan~9K0.95×
32New Jersey~9K0.95×
33Virginia~9K0.94×
34Louisiana~5K0.94×
35Florida~20K0.92×
36Pennsylvania~10K0.92×
37Mississippi~3K0.92×
38Idaho~2K0.92×
39Washington, District of Columbia~1K0.92×
40North Carolina~10K0.91×
41Nevada~3K0.91×
42Kentucky~4K0.90×
43Alaska<1K0.89×
44North Dakota<1K0.89×
45Georgia~10K0.88×
46Ohio~10K0.88×
47South Carolina~5K0.86×
48West Virginia~1K0.85×
49Delaware<1K0.84×
50Hawaii~1K0.83×
Fig. 06

Affinity by region

Affinity by region — Waitress (film), United States
0.83×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Waitress (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Waitress (film) audience
#·InterestCategoryAffinity×
01True Food KitchenFood & Beverages75.57×
02The Sound of MusicMusic & Radio73.23×
03Radio City Music HallTravel & Leisure50.51×
04My Fair LadyMovies & TV36.75×
05Hart of DixieMovies & TV32.31×
06CinépolisMovies & TV24.98×
07Carole KingMusic & Radio23.53×
08In the HeightsMusic & Radio21.23×
09Luke PerryMovies & TV20.00×
10FAO SchwarzShopping20.00×
11Michael SheenMovies & TV16.55×
12Chicago (musical)Music & Radio16.21×
13Ashley BensonMovies & TV16.15×
14Hot potFood & Beverages15.55×
15HamletLiterature14.64×
16Kate BeckinsaleMovies & TV10.63×
17Javier BardemMovies & TV10.04×
18Cats (musical)Music & Radio7.83×
19Waffle HouseFood & Beverages5.05×
20PinterestInternet & Social Media1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Waitress (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Waitress (film) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.04×
Family OrientationCONSERVATISM1.78×
SpiritualityBALANCE1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Waitress (film) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.80×
Risk AppetiteTHRILL0.85×
DIY MentalityTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Waitress (film) have in United States?

Waitress (film) has an estimated audience of 391,780 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Waitress (film) viewers?

71.4% of Waitress (film) fans are female, 28.6% are male, with an average age of 39.9 years.

03

Which brands do Waitress (film) fans like most?

Waitress (film) fans show strongest brand affinity for True Food Kitchen (75.57×), Radio City Music Hall (50.51×), and The Sound of Music (73.23×) over the country average.

04

Where do Waitress (film) fans live in United States?

Waitress (film) fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Waitress (film) fans also like?

Beyond Waitress (film) itself, the audience over-indexes on Radio City Music Hall (50.51×), The Sound of Music (73.23×), Luke Perry (20×), and Hart of Dixie (32.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Waitress (film) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Waitress (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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