Rascasse Audience Intelligence

Chicago (musical) Audience in United States

Name: Chicago (musical) — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Chicago (musical) in United States — modelled from more than twelve digital signal sources. Chicago (musical) has an estimated audience of 1,911,503 people in United States.

#5among Musical in United States #9among Musical in United States #1660in Music & Radio

The average Chicago (musical) fan in United States is 40.8 years old, more female, and lives primarily in Illinois.

The audience is concentrated in Illinois, California, Texas.

Top brand affinities include MechWarrior (role-playing game), The Original Wailers, Andrew Rannells, with strongest over-indexing on MechWarrior (role-playing game) (4750× the country average).

Demographically, the Chicago (musical) audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Community Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chicago (musical) fan in United States is more female, around 40.8 years old, with strong Community Orientation tendencies and a notable affinity for MechWarrior (role-playing game).

Category: Music & Radio · Type: Musical · Subtype: Musical

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chicago (musical) profile in United States.

Audience size

1.9M

in United States

Gender

64.3%♀

35.7% male

Age

40.8

average years

Country rank

#14748

Musical in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Chicago (musical) fans

64.3% are female, 35.7% are male, average age 40.8.

Fig. 02

Gender split

64.3%

Female

35.7%

Male

Demographic split for Chicago (musical) audience in United States
Metric	Value
Female	64.3%
Male	35.7%
Average age	40.8
Estimated audience size	1,911,503

Fig. 03

Age distribution

Age distribution of the Chicago (musical) audience in United States
Age bracket	Share	%
16-19		18%
20-29		18%
30-39		17%
40-49		20%
50+		26%

Fig. 04

Worldwide distribution

29.0%

of the worldwide Chicago (musical) audience comes from United States.

Worldwide audience distribution share by country for Chicago (musical)
Country	Share
United States	29.0%
Japan	13.3%
United Kingdom	10.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chicago (musical) audience in United States is strongest.

Fig. 05

Top regions by affinity

Chicago (musical) fans by region: top regions in United States
#	Region	Reach	×
01	Illinois	~400K	6.66×
02	Indiana	~70K	1.97×
03	Missouri	~50K	1.54×
04	Wisconsin	~40K	1.49×
05	Michigan	~70K	1.42×
06	Iowa	~20K	1.36×
07	Minnesota	~40K	1.30×
08	Washington, District of Columbia	~7K	1.26×
09	Nebraska	~10K	1.05×
10	Kentucky	~20K	1.04×
11	Kansas	~20K	1.03×
12	Ohio	~60K	1.02×
13	Arizona	~40K	0.97×
14	Georgia	~50K	0.94×
15	Tennessee	~40K	0.94×
16	Massachusetts	~30K	0.92×
17	New York	~100K	0.91×
18	Colorado	~30K	0.90×
19	Texas	~100K	0.88×
20	Florida	~100K	0.87×
21	California	~200K	0.86×
22	Virginia	~40K	0.85×
23	Washington	~30K	0.85×
24	Alabama	~20K	0.85×
25	Arkansas	~10K	0.85×
26	New Jersey	~40K	0.84×
27	South Dakota	~4K	0.84×
28	Maryland	~30K	0.83×
29	North Carolina	~50K	0.81×
30	Louisiana	~20K	0.80×
31	North Dakota	~3K	0.80×
32	Nevada	~10K	0.77×
33	Mississippi	~10K	0.77×
34	Alaska	~3K	0.77×
35	Pennsylvania	~50K	0.76×
36	Oregon	~20K	0.76×
37	Oklahoma	~20K	0.76×
38	Connecticut	~10K	0.74×
39	South Carolina	~20K	0.71×
40	Hawaii	~6K	0.71×
41	New Mexico	~7K	0.69×
42	Rhode Island	~4K	0.69×
43	Utah	~10K	0.67×
44	Idaho	~6K	0.64×
45	Maine	~4K	0.60×
46	Montana	~3K	0.60×
47	Vermont	~2K	0.60×
48	New Hampshire	~4K	0.58×
49	West Virginia	~5K	0.57×
50	Delaware	~3K	0.52×

Affinity by region — Chicago (musical), United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chicago (musical) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chicago (musical) audience
#	Interest	Category	×
01	MechWarrior (role-playing game)	Games	4750.00×
02	The Original Wailers	Music & Radio	1750.00×
03	Across the Universe (film)	Movies & TV	60.99×
04	The King and I	Movies & TV	57.53×
05	Andrew Rannells	Movies & TV	53.58×
06	Weekend (2011 film)	Movies & TV	41.30×
07	Cabaret (musical)	Music & Radio	37.16×
08	Tomboy (2011 film)	Movies & TV	30.79×
09	Smash (TV series)	Movies & TV	30.72×
10	Some Like It Hot	Movies & TV	29.21×
11	The Wizard of Oz	Movies & TV	22.95×
12	Mamma Mia! (film)	Movies & TV	16.90×
13	One Day (2011 film)	Movies & TV	12.50×
14	Wicked (musical)	Music & Radio	10.67×
15	Central Park	Travel & Leisure	9.03×
16	Movies	Movies & TV	2.28×
17	Arts and music	Arts & Culture	2.23×
18	Live events	Music & Radio	2.12×
19	Music	Business & Career	2.05×
20	Food and drink	Food & Beverages	1.99×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chicago (musical) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Chicago (musical) audience · What stands out
Trait	Cluster	Score
Community Orientation	OPEN	1.82×
Individualism	JOY	1.64×
Convenience Orientation	PREMIUM	1.63×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Chicago (musical) audience · Rather not
Trait	Cluster	Score
Risk Appetite	THRILL	0.77×
DIY Mentality	THRILL	0.81×
Patriotism	CONSERVATISM	0.83×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Chicago (musical) have in United States?

Chicago (musical) has an estimated audience of 1,911,503 people in United States, concentrated in Illinois and California.

What is the gender split and age of Chicago (musical) fans?

64.3% of Chicago (musical) fans are female, 35.7% are male, with an average age of 40.8 years.

Which brands do Chicago (musical) fans like most?

Chicago (musical) fans show strongest brand affinity for MechWarrior (role-playing game) (4750×), The Original Wailers (1750×), and Andrew Rannells (53.58×) over the country average.

Where do Chicago (musical) fans live in United States?

Chicago (musical) fans in United States are most concentrated in Illinois (reach ~400K), California (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do Chicago (musical) fans also like?

Beyond Chicago (musical) itself, the audience over-indexes on The Original Wailers (1750×), Andrew Rannells (53.58×), Across the Universe (film) (60.99×), and Weekend (2011 film) (41.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Chicago (musical) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chicago (musical). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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