Chicago (musical) Audience in United States

Chicago (musical) logo

Chicago (musical) has an estimated audience of 1,882,445 people in United States. 64.3% are female, 35.7% are male, average age 40.8. Top regions: Illinois, California, Texas. Top brand affinities: MechWarrior (role-playing game), The Original Wailers, Andrew Rannells, Across the Universe (film), Weekend (2011 film).

The average Chicago (musical) fan in United States is 40.8 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Texas. Top brand affinities include MechWarrior (role-playing game), The Original Wailers, Andrew Rannells, with strongest over-indexing on MechWarrior (role-playing game) (4750× the country average). Demographically, the Chicago (musical) audience skews more female with an average age of 40.8, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Musical · Subtype: Musical

Demographics of Chicago (musical) fans

Demographic split for Chicago (musical) audience in United States
MetricValue
Female64.3%
Male35.7%
Average age40.8
Estimated audience size1,882,445

Audience persona

The typical Chicago (musical) fan in United States is more female, around 40.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for MechWarrior (role-playing game).

Top regions in United States

Top regions ranked by reach for Chicago (musical) in United States
RegionReachAffinity
Illinois426,7326.8×
California187,0010.9×
Texas149,3260.92×
Florida114,1870.9×
New York100,3790.95×
Michigan71,6781.46×
Indiana68,6001.99×
Ohio60,6531.05×
Georgia56,2630.97×
Pennsylvania48,6620.77×
North Carolina47,6210.84×
Missouri47,3511.56×
Wisconsin42,3761.5×
New Jersey41,1880.86×
Virginia39,8830.87×
Arizona37,6620.98×
Tennessee36,0480.95×
Minnesota36,0221.34×
Massachusetts35,4300.96×
Washington32,8170.87×
Colorado27,2540.92×
Maryland27,0170.83×
Kentucky24,5681.04×
Alabama22,1270.84×
Iowa20,8491.34×
South Carolina20,1440.71×
Louisiana19,1740.79×
Oregon16,3880.76×
Oklahoma15,8820.76×
Kansas15,1621.02×
Nevada14,1400.78×
Connecticut13,9290.74×
Arkansas12,7090.82×
Mississippi11,4370.74×
Utah11,1190.66×
Nebraska9,7401.03×
Washington, District of Columbia7,0401.24×
New Mexico6,1350.65×
Idaho5,7790.61×
Hawaii5,6050.69×
West Virginia4,5390.52×
New Hampshire4,0750.55×
Rhode Island4,0000.67×
Maine3,8810.58×
South Dakota3,4030.78×
Montana2,9580.57×
Alaska2,8380.7×
North Dakota2,7930.72×
Delaware2,5540.49×
Vermont1,8200.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chicago (musical) audience
BrandAffinityCategory
MechWarrior (role-playing game)4750×Games
The Original Wailers1750×Music & Radio
Andrew Rannells53.58×Movies & TV
Across the Universe (film)60.99×Movies & TV
Weekend (2011 film)41.3×Movies & TV
The Wizard of Oz22.95×Movies & TV
Wicked (musical)10.67×Music & Radio
The King and I57.53×Movies & TV
Smash (TV series)30.72×Movies & TV
One Day (2011 film)12.5×Movies & TV
Central Park9.03×Travel & Leisure
Movies2.28×Movies & TV
Arts and music2.23×Arts & Culture
Cabaret (musical)37.16×Music & Radio
Mamma Mia! (film)16.9×Movies & TV
Some Like It Hot29.21×Movies & TV
Music2.05×Business & Career
Food and drink1.99×Food & Beverages
Tomboy (2011 film)30.79×Movies & TV
Live events2.12×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chicago (musical) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.56
SustainabilityBALANCE1.41
Family OrientationCONSERVATISM1.33
CreativityOPEN1.29
Luxury OrientationPREMIUM1.29
TraditionCONSERVATISM1.26

Worldwide distribution

Worldwide audience distribution share by country for Chicago (musical)
CountryShare
United States29.9%
Japan13.9%
United Kingdom10.9%

See Chicago (musical) audiences in other countries

More Musical audiences in United States

Frequently asked questions

How many fans does Chicago (musical) have in United States?

Chicago (musical) has an estimated audience of 1,882,445 people in United States, concentrated in Illinois and California.

What is the gender split and age of Chicago (musical) fans?

64.3% of Chicago (musical) fans are female, 35.7% are male, with an average age of 40.8 years.

Which brands do Chicago (musical) fans like most?

Chicago (musical) fans show strongest brand affinity for MechWarrior (role-playing game) (4750×), The Original Wailers (1750×), and Andrew Rannells (53.58×) over the country average.

Where do Chicago (musical) fans live in United States?

Chicago (musical) fans in United States are most concentrated in Illinois (reach 426,732), California (reach 187,001), and Texas (reach 149,326). These three regions account for the largest share of the active audience.

What other brands do Chicago (musical) fans also like?

Beyond Chicago (musical) itself, the audience over-indexes on The Original Wailers (1750×), Andrew Rannells (53.58×), Across the Universe (film) (60.99×), and Weekend (2011 film) (41.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chicago (musical). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.