Mamma Mia! (film) Audience in United States

Mamma Mia! (film) has an estimated audience of 2,821,728 people in United States. 79.0% are female, 21.0% are male, average age 43.0. Top regions: California, Florida, Texas. Top brand affinities: La La Land (film), Mamma Mia!, Legally Blonde, Emma Stone, Elisabeth Moss.

The average Mamma Mia! (film) fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include La La Land (film), Mamma Mia!, Legally Blonde, with strongest over-indexing on La La Land (film) (44.02× the country average). Demographically, the Mamma Mia! (film) audience skews more female with an average age of 43.0, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Mamma Mia! (film) fans

Demographic split for Mamma Mia! (film) audience in United States
MetricValue
Female79.0%
Male21.0%
Average age43.0
Estimated audience size2,821,728

Audience persona

The typical Mamma Mia! (film) fan in United States is more female, around 43.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for La La Land (film).

Top regions in United States

Top regions ranked by reach for Mamma Mia! (film) in United States
RegionReachAffinity
California337,8271.09×
Florida227,5361.19×
Texas221,8060.91×
New York167,7031.06×
Pennsylvania108,5791.14×
Massachusetts93,2591.68×
North Carolina93,2531.1×
Illinois92,4250.98×
Ohio89,0501.02×
Michigan78,1991.06×
Virginia77,9211.13×
Georgia73,7110.85×
New Jersey71,1380.99×
Arizona63,9361.11×
Washington62,5731.11×
Tennessee57,1391.01×
Wisconsin52,3691.23×
Indiana51,3351×
Maryland48,3101×
Colorado43,8300.99×
South Carolina41,2880.97×
Missouri41,1280.9×
Minnesota39,5920.98×
Utah38,1391.51×
Alabama36,0020.91×
Oregon34,6951.07×
Kentucky33,6900.95×
Oklahoma30,5660.98×
Louisiana29,3630.81×
Connecticut28,0200.99×
Iowa23,2131×
Kansas21,0700.95×
Nevada20,7070.76×
Arkansas18,8360.81×
Idaho16,1321.14×
Mississippi14,7340.63×
Nebraska13,1930.93×
New Hampshire12,0491.08×
Rhode Island11,1891.25×
West Virginia10,5660.8×
Maine10,4861.04×
New Mexico10,0070.71×
Hawaii9,7560.8×
Washington, District of Columbia9,1141.07×
Montana7,5550.97×
Delaware6,4690.83×
Alaska5,9920.99×
South Dakota5,5240.85×
North Dakota5,1670.89×
Vermont4,7630.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mamma Mia! (film) audience
BrandAffinityCategory
La La Land (film)44.02×Movies & TV
Mamma Mia!49.52×Movies & TV
Legally Blonde36.68×Movies & TV
Emma Stone20.65×Movies & TV
Elisabeth Moss29.71×Movies & TV
Kim Cattrall35.65×Movies & TV
Jason Segel29.89×Movies & TV
Austin Powers (film series)27.14×Movies & TV
Titanic (1997 film)19.57×Movies & TV
Pitch Perfect21.93×Movies & TV
Bachelor of Business Administration48.04×Business & Career
Love Actually21.28×Movies & TV
Chicago (musical)27.58×Music & Radio
My Big Fat Greek Wedding35.44×Movies & TV
ABBA22.65×Music & Radio
Clueless (film)18.01×Movies & TV
Taron Egerton20×Movies & TV
Disneyland Paris12.38×Travel & Leisure
The Devil Wears Prada (film)20.91×Movies & TV
Lin-Manuel Miranda16.42×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mamma Mia! (film) audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.69
Community OrientationOPEN1.95
TraditionCONSERVATISM1.65
MindfulnessBALANCE1.37
ExtroversionTHRILL1.37
Family OrientationCONSERVATISM1.34

Worldwide distribution

Worldwide audience distribution share by country for Mamma Mia! (film)
CountryShare
United States20.7%
United Kingdom14.1%
Germany8.2%

See Mamma Mia! (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Mamma Mia! (film) have in United States?

Mamma Mia! (film) has an estimated audience of 2,821,728 people in United States, concentrated in California and Florida.

What is the gender split and age of Mamma Mia! (film) fans?

79.0% of Mamma Mia! (film) fans are female, 21.0% are male, with an average age of 43.0 years.

Which brands do Mamma Mia! (film) fans like most?

Mamma Mia! (film) fans show strongest brand affinity for La La Land (film) (44.02×), Mamma Mia! (49.52×), and Legally Blonde (36.68×) over the country average.

Where do Mamma Mia! (film) fans live in United States?

Mamma Mia! (film) fans in United States are most concentrated in California (reach 337,827), Florida (reach 227,536), and Texas (reach 221,806). These three regions account for the largest share of the active audience.

What other brands do Mamma Mia! (film) fans also like?

Beyond Mamma Mia! (film) itself, the audience over-indexes on Mamma Mia! (49.52×), Legally Blonde (36.68×), Emma Stone (20.65×), and Elisabeth Moss (29.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mamma Mia! (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.