La La Land (film) Audience in United States

La La Land (film) logo

La La Land (film) has an estimated audience of 6,221,489 people in United States. 66.4% are female, 33.6% are male, average age 39.7. Top regions: Texas, California, Florida. Top brand affinities: One Day (2011 film), Good Will Hunting, 500 Days of Summer, Before Midnight (film), About Time (2013 film).

The average La La Land (film) fan in United States is 39.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include One Day (2011 film), Good Will Hunting, 500 Days of Summer, with strongest over-indexing on One Day (2011 film) (45.6× the country average). Demographically, the La La Land (film) audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Tradition, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of La La Land (film) fans

Demographic split for La La Land (film) audience in United States
MetricValue
Female66.4%
Male33.6%
Average age39.7
Estimated audience size6,221,489

Audience persona

The typical La La Land (film) fan in United States is more female, around 39.7 years old, with strong Tradition tendencies and a notable affinity for One Day (2011 film).

Top regions in United States

Top regions ranked by reach for La La Land (film) in United States
RegionReachAffinity
Texas2,405,3514.5×
California1,613,4952.36×
Florida404,9160.96×
New York332,8850.96×
Tennessee299,3802.4×
Arizona228,8621.8×
Illinois210,6791.02×
Pennsylvania174,8600.83×
Georgia166,2200.87×
North Carolina156,2770.83×
Ohio150,6410.79×
New Jersey145,3660.92×
Virginia139,6140.92×
Michigan132,8720.82×
Washington130,8991.05×
Massachusetts111,4960.91×
Indiana107,1760.94×
Colorado90,1230.92×
Missouri87,3880.87×
Maryland83,5330.78×
Wisconsin83,0810.89×
Utah80,7451.45×
Oklahoma78,5901.14×
Minnesota75,1350.84×
Oregon68,4270.96×
South Carolina67,0330.72×
Kentucky65,2340.84×
Alabama63,1430.73×
Nevada58,2560.97×
Louisiana57,9600.72×
Connecticut53,3100.85×
Kansas48,8481×
Iowa46,3740.9×
Arkansas44,3270.86×
Mississippi34,6060.68×
Idaho32,2721.03×
Nebraska27,6600.89×
New Mexico25,9160.83×
Hawaii23,9120.89×
New Hampshire16,7510.68×
West Virginia16,0250.55×
Rhode Island15,8580.8×
Washington, District of Columbia14,3560.77×
Maine13,8200.62×
Montana13,4090.78×
Delaware10,9640.64×
South Dakota10,4280.73×
North Dakota10,0200.78×
Alaska9,3220.7×
Vermont7,3410.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for La La Land (film) audience
BrandAffinityCategory
One Day (2011 film)45.6×Movies & TV
Good Will Hunting44×Movies & TV
500 Days of Summer46.8×Movies & TV
Before Midnight (film)40.46×Movies & TV
About Time (2013 film)42.21×Movies & TV
Jerry Maguire45.57×Movies & TV
How to Lose a Guy in 10 Days33.07×Movies & TV
The Lovely Bones (film)37.68×Movies & TV
Love & Other Drugs48.86×Movies & TV
Silver Linings Playbook47.41×Movies & TV
Ocean's 1134.85×Movies & TV
The Longest Ride (film)48.74×Movies & TV
The Other Woman (2014 film)48.2×Movies & TV
She's the Man39.55×Movies & TV
Love Actually28.69×Movies & TV
Sandra Bullock17.59×Movies & TV
Catch Me If You Can33.79×Movies & TV
Big Fish37.73×Movies & TV
Friends4.8×Movies & TV
13 Going on 3031.35×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by La La Land (film) audience
TraitClusterScore
TraditionCONSERVATISM1.77
SustainabilityBALANCE1.52
ExtroversionTHRILL1.52
MindfulnessBALANCE1.43
Risk AppetiteTHRILL1.38
Design AffinityPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for La La Land (film)
CountryShare
United States34.2%
Brazil5.1%
India4.9%

See La La Land (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does La La Land (film) have in United States?

La La Land (film) has an estimated audience of 6,221,489 people in United States, concentrated in Texas and California.

What is the gender split and age of La La Land (film) fans?

66.4% of La La Land (film) fans are female, 33.6% are male, with an average age of 39.7 years.

Which brands do La La Land (film) fans like most?

La La Land (film) fans show strongest brand affinity for One Day (2011 film) (45.6×), Good Will Hunting (44×), and 500 Days of Summer (46.8×) over the country average.

Where do La La Land (film) fans live in United States?

La La Land (film) fans in United States are most concentrated in Texas (reach 2,405,351), California (reach 1,613,495), and Florida (reach 404,916). These three regions account for the largest share of the active audience.

What other brands do La La Land (film) fans also like?

Beyond La La Land (film) itself, the audience over-indexes on Good Will Hunting (44×), 500 Days of Summer (46.8×), Before Midnight (film) (40.46×), and About Time (2013 film) (42.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for La La Land (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.