Rascasse Audience Intelligence

La La Land (film) Audience in United States

A data profile of the people who buy, follow and care about La La Land (film) in United States — modelled from more than twelve digital signal sources. La La Land (film) has an estimated audience of 7,588,852 people in United States.

#107among Movie / TV Show / Series in United States#391in Movies & TV

The average La La Land (film) fan in United States is 39.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Arizona.

Top brand affinities include One Day (2011 film), Good Will Hunting, 500 Days of Summer, with strongest over-indexing on One Day (2011 film) (45.6× the country average).

Demographically, the La La Land (film) audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Design Affinity, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical La La Land (film) fan in United States is more female, around 39.7 years old, with strong Design Affinity tendencies and a notable affinity for One Day (2011 film).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the La La Land (film) profile in United States.

Audience size
7.6M
in United States
Gender
66.4%♀
33.6% male
Age
39.7
average years
Country rank
#4681
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+145%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of La La Land (film) viewers

66.4% are female, 33.6% are male, average age 39.7.

Fig. 02

Gender split

66.4%
Female
33.6%
Male
Demographic split for La La Land (film) audience in United States
MetricValue
Female66.4%
Male33.6%
Average age39.7
Estimated audience size7,588,852
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the La La Land (film) audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3919%
40-4920%
50+23%
Fig. 04

Worldwide distribution

35.3%

of the worldwide La La Land (film) audience comes from United States.

Worldwide audience distribution share by country for La La Land (film)
CountryShare
United States35.3%
Brazil7.9%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the La La Land (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

La La Land (film) fans by region: top regions in United States
#RegionReachAffinity×
01Texas~3M5.39×
02Tennessee~400K3.02×
03Arizona~400K2.98×
04California~2M2.66×
05Utah~80K1.42×
06Oklahoma~80K1.15×
07Idaho~30K1.00×
08Washington~100K0.94×
09Oregon~60K0.91×
10Kansas~40K0.90×
11Nevada~50K0.89×
12Illinois~200K0.87×
13Colorado~80K0.86×
14Florida~400K0.85×
15New York~300K0.84×
16Hawaii~20K0.84×
17Indiana~90K0.83×
18Arkansas~40K0.83×
19Iowa~40K0.82×
20Nebraska~30K0.82×
21Virginia~100K0.81×
22Minnesota~70K0.81×
23New Mexico~30K0.80×
24New Jersey~100K0.79×
25Massachusetts~100K0.79×
26Georgia~100K0.78×
27Missouri~80K0.78×
28Wisconsin~70K0.77×
29Kentucky~60K0.77×
30Montana~10K0.77×
31Alaska~10K0.77×
32North Dakota~10K0.77×
33Connecticut~50K0.76×
34Rhode Island~10K0.75×
35South Dakota~10K0.74×
36Pennsylvania~200K0.73×
37North Carolina~100K0.73×
38Michigan~100K0.73×
39Washington, District of Columbia~10K0.73×
40Ohio~100K0.71×
41Vermont~8K0.70×
42Maryland~70K0.69×
43Alabama~60K0.69×
44Louisiana~50K0.69×
45New Hampshire~20K0.67×
46South Carolina~60K0.64×
47Mississippi~30K0.64×
48Maine~10K0.64×
49Delaware~10K0.64×
50West Virginia~20K0.59×
Fig. 06

Affinity by region

Affinity by region — La La Land (film), United States
0.59×1.00×5.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the La La Land (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for La La Land (film) audience
#·InterestCategoryAffinity×
01Love & Other DrugsMovies & TV48.86×
02The Longest Ride (film)Movies & TV48.74×
03The Other Woman (2014 film)Movies & TV48.20×
04Silver Linings PlaybookMovies & TV47.41×
05500 Days of SummerMovies & TV46.80×
06One Day (2011 film)Movies & TV45.60×
07Jerry MaguireMovies & TV45.57×
08Good Will HuntingMovies & TV44.00×
09About Time (2013 film)Movies & TV42.21×
10Before Midnight (film)Movies & TV40.46×
11She's the ManMovies & TV39.55×
12Big FishMovies & TV37.73×
13The Lovely Bones (film)Movies & TV37.68×
14Annette BeningMovies & TV36.61×
15Ocean's 11Movies & TV34.85×
16Catch Me If You CanMovies & TV33.79×
17How to Lose a Guy in 10 DaysMovies & TV33.07×
1813 Going on 30Movies & TV31.35×
19Love ActuallyMovies & TV28.69×
20Sandra BullockMovies & TV17.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the La La Land (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by La La Land (film) audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.38×
SpiritualityBALANCE1.92×
CreativityOPEN1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by La La Land (film) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.97×
Career OrientationPOWER0.98×
Luxury OrientationPREMIUM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does La La Land (film) have in United States?

La La Land (film) has an estimated audience of 7,588,852 people in United States, concentrated in Texas and California.

02

What is the gender split and age of La La Land (film) viewers?

66.4% of La La Land (film) fans are female, 33.6% are male, with an average age of 39.7 years.

03

Which brands do La La Land (film) fans like most?

La La Land (film) fans show strongest brand affinity for One Day (2011 film) (45.6×), Good Will Hunting (44×), and 500 Days of Summer (46.8×) over the country average.

04

Where do La La Land (film) fans live in United States?

La La Land (film) fans in United States are most concentrated in Texas (reach ~3M), California (reach ~2M), and Arizona (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do La La Land (film) fans also like?

Beyond La La Land (film) itself, the audience over-indexes on Good Will Hunting (44×), 500 Days of Summer (46.8×), Before Midnight (film) (40.46×), and Annette Bening (36.61×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for La La Land (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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