Rascasse Audience Intelligence

Legally Blonde Audience in United States

A data profile of the people who buy, follow and care about Legally Blonde in United States — modelled from more than twelve digital signal sources. Legally Blonde has an estimated audience of 3,158,401 people in United States.

#440among Movie / TV Show / Series in United States#1258in Movies & TV

The average Legally Blonde fan in United States is 45.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kim Cattrall, Freaky Friday (2003 film), Nacho Libre, with strongest over-indexing on Kim Cattrall (100.7× the country average).

Demographically, the Legally Blonde audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Quality Awareness, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Legally Blonde fan in United States is more female, around 45.2 years old, with strong Quality Awareness tendencies and a notable affinity for Kim Cattrall.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Legally Blonde profile in United States.

Audience size
3.2M
in United States
Gender
73.4%♀
26.6% male
Age
45.2
average years
Country rank
#9856
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Legally Blonde viewers

73.4% are female, 26.6% are male, average age 45.2.

Fig. 02

Gender split

73.4%
Female
26.6%
Male
Demographic split for Legally Blonde audience in United States
MetricValue
Female73.4%
Male26.6%
Average age45.2
Estimated audience size3,158,401
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Legally Blonde audience in United States
Age bracketShare%
16-1912%
20-2912%
30-3916%
40-4924%
50+36%
Fig. 04

Worldwide distribution

32.7%

of the worldwide Legally Blonde audience comes from United States.

Worldwide audience distribution share by country for Legally Blonde
CountryShare
United States32.7%
United Kingdom8.4%
Germany5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Legally Blonde audience in United States is strongest.

Fig. 05

Top regions by affinity

Legally Blonde fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K1.38×
02California~400K1.19×
03Arizona~80K1.15×
04Idaho~20K1.15×
05Texas~300K1.12×
06Washington~70K1.12×
07Missouri~60K1.12×
08Oregon~40K1.10×
09Oklahoma~40K1.10×
10Colorado~60K1.07×
11Minnesota~50K1.07×
12Arkansas~30K1.06×
13Illinois~100K1.05×
14Kansas~30K1.04×
15Indiana~60K1.03×
16Massachusetts~70K1.02×
17Montana~9K1.02×
18Tennessee~70K1.01×
19Alaska~7K1.01×
20Alabama~50K1.00×
21Kentucky~40K1.00×
22New Mexico~20K1.00×
23North Carolina~100K0.99×
24Connecticut~30K0.99×
25Iowa~30K0.99×
26Nebraska~20K0.99×
27Georgia~100K0.98×
28Ohio~100K0.97×
29Virginia~80K0.97×
30New Hampshire~10K0.97×
31North Dakota~7K0.97×
32Michigan~80K0.96×
33Pennsylvania~100K0.94×
34New Jersey~80K0.94×
35Wisconsin~50K0.94×
36Louisiana~40K0.94×
37Vermont~5K0.94×
38New York~200K0.93×
39Maryland~50K0.93×
40Nevada~30K0.93×
41South Dakota~7K0.93×
42Mississippi~20K0.92×
43Maine~10K0.92×
44Florida~200K0.91×
45Rhode Island~9K0.91×
46South Carolina~40K0.90×
47Washington, District of Columbia~9K0.90×
48Delaware~8K0.90×
49Hawaii~10K0.89×
50West Virginia~10K0.88×
Fig. 06

Affinity by region

Affinity by region — Legally Blonde, United States
0.88×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Legally Blonde audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Legally Blonde audience
#·InterestCategoryAffinity×
01Kim CattrallMovies & TV100.70×
02Miss Congeniality (film)Movies & TV87.78×
03Nacho LibreMovies & TV70.98×
04She's the ManMovies & TV68.56×
05Leslie MannMovies & TV58.85×
06Bill HaderMovies & TV53.45×
0713 Going on 30Movies & TV53.19×
08Big Daddy (1999 film)Movies & TV52.25×
09Just Go with ItMovies & TV47.46×
10Luke WilsonMovies & TV44.81×
11How to Lose a Guy in 10 DaysMovies & TV44.40×
12Grown Ups (film)Movies & TV42.33×
13Jason SudeikisMovies & TV42.23×
14Freaky Friday (2003 film)Movies & TV40.77×
15Austin Powers (film series)Movies & TV39.29×
16Clueless (film)Movies & TV35.84×
17Philadelphia (film)Movies & TV33.78×
18Napoleon DynamiteMovies & TV30.49×
19Happy GilmoreMovies & TV28.30×
20Diane KeatonMovies & TV17.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Legally Blonde audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Legally Blonde audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.33×
CreativityOPEN1.27×
Design AffinityPREMIUM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Legally Blonde audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.93×
Risk AppetiteTHRILL0.96×
DIY MentalityTHRILL0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Legally Blonde have in United States?

Legally Blonde has an estimated audience of 3,158,401 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Legally Blonde viewers?

73.4% of Legally Blonde fans are female, 26.6% are male, with an average age of 45.2 years.

03

Which brands do Legally Blonde fans like most?

Legally Blonde fans show strongest brand affinity for Kim Cattrall (100.7×), Freaky Friday (2003 film) (40.77×), and Nacho Libre (70.98×) over the country average.

04

Where do Legally Blonde fans live in United States?

Legally Blonde fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Legally Blonde fans also like?

Beyond Legally Blonde itself, the audience over-indexes on Freaky Friday (2003 film) (40.77×), Nacho Libre (70.98×), Miss Congeniality (film) (87.78×), and She's the Man (68.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Legally Blonde. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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