Rascasse Audience Intelligence

Big Daddy (1999 film) Audience in United States

A data profile of the people who buy, follow and care about Big Daddy (1999 film) in United States — modelled from more than twelve digital signal sources. Big Daddy (1999 film) has an estimated audience of 1,823,337 people in United States.

#957among Movie / TV Show / Series in United States#2421in Movies & TV

The average Big Daddy (1999 film) fan in United States is 40.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jason Segel, Kim Cattrall, Austin Powers (film series), with strongest over-indexing on Jason Segel (184.81× the country average).

Demographically, the Big Daddy (1999 film) audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Big Daddy (1999 film) fan in United States is more male, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Jason Segel.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Big Daddy (1999 film) profile in United States.

Audience size
1.8M
in United States
Gender
34.7%♀
65.3% male
Age
40.8
average years
Country rank
#15302
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Big Daddy (1999 film) viewers

34.7% are female, 65.3% are male, average age 40.8.

Fig. 02

Gender split

34.7%
Female
65.3%
Male
Demographic split for Big Daddy (1999 film) audience in United States
MetricValue
Female34.7%
Male65.3%
Average age40.8
Estimated audience size1,823,337
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Big Daddy (1999 film) audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3924%
40-4924%
50+20%
Fig. 04

Worldwide distribution

49.7%

of the worldwide Big Daddy (1999 film) audience comes from United States.

Worldwide audience distribution share by country for Big Daddy (1999 film)
CountryShare
United States49.7%
India12.6%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Big Daddy (1999 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Big Daddy (1999 film) fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~40K1.20×
02New Mexico~10K1.19×
03Missouri~40K1.17×
04Iowa~20K1.17×
05North Dakota~4K1.16×
06Colorado~30K1.15×
07Oklahoma~20K1.15×
08Ohio~70K1.14×
09Kentucky~30K1.14×
10South Dakota~5K1.12×
11Idaho~10K1.11×
12Illinois~70K1.10×
13West Virginia~10K1.10×
14Wisconsin~30K1.09×
15Nebraska~10K1.09×
16New Hampshire~8K1.09×
17Maine~7K1.08×
18Michigan~50K1.07×
19Kansas~20K1.07×
20Montana~5K1.05×
21Pennsylvania~70K1.04×
22Arizona~40K1.03×
23Texas~200K1.02×
24Utah~20K1.02×
25Arkansas~20K1.02×
26Tennessee~40K1.01×
27Nevada~20K1.00×
28Alaska~4K1.00×
29Rhode Island~6K0.98×
30Minnesota~30K0.97×
31North Carolina~50K0.96×
32Connecticut~20K0.96×
33Massachusetts~40K0.95×
34Louisiana~20K0.95×
35California~200K0.94×
36Oregon~20K0.94×
37South Carolina~30K0.91×
38Mississippi~10K0.91×
39Florida~100K0.90×
40New York~90K0.90×
41New Jersey~40K0.90×
42Vermont~3K0.90×
43Washington~30K0.89×
44Alabama~20K0.89×
45Delaware~5K0.88×
46Georgia~50K0.84×
47Virginia~40K0.78×
48Maryland~30K0.78×
49Hawaii~6K0.77×
50Washington, District of Columbia~3K0.58×
Fig. 06

Affinity by region

Affinity by region — Big Daddy (1999 film), United States
0.58×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Big Daddy (1999 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Big Daddy (1999 film) audience
#·InterestCategoryAffinity×
01Jason SegelMovies & TV184.81×
02Kim CattrallMovies & TV145.34×
0322 Jump StreetMovies & TV124.67×
04Hot FuzzMovies & TV101.49×
05Austin Powers (film series)Movies & TV78.94×
06Jason SudeikisMovies & TV78.86×
07Sausage PartyMovies & TV72.35×
08My Big Fat Greek WeddingMovies & TV69.00×
09Alec BaldwinMovies & TV68.25×
10Jamie DornanMovies & TV62.37×
11Legally BlondeMovies & TV52.25×
12Andy SambergMovies & TV49.92×
13James HetfieldMusic & Radio49.14×
14Zooey DeschanelMovies & TV48.59×
15Jonah HillMovies & TV41.23×
16Love ActuallyMovies & TV39.95×
17Wanda SykesMovies & TV35.68×
18Steve CarellMovies & TV31.39×
19Maya RudolphMovies & TV27.56×
20Jim CarreyMovies & TV16.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Big Daddy (1999 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Big Daddy (1999 film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.52×
Convenience OrientationPREMIUM1.63×
IndividualismJOY1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Big Daddy (1999 film) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.59×
Healthy LifestyleBALANCE0.73×
Pet OwnershipJOY0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Big Daddy (1999 film) have in United States?

Big Daddy (1999 film) has an estimated audience of 1,823,337 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Big Daddy (1999 film) viewers?

34.7% of Big Daddy (1999 film) fans are female, 65.3% are male, with an average age of 40.8 years.

03

Which brands do Big Daddy (1999 film) fans like most?

Big Daddy (1999 film) fans show strongest brand affinity for Jason Segel (184.81×), Kim Cattrall (145.34×), and Austin Powers (film series) (78.94×) over the country average.

04

Where do Big Daddy (1999 film) fans live in United States?

Big Daddy (1999 film) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Big Daddy (1999 film) fans also like?

Beyond Big Daddy (1999 film) itself, the audience over-indexes on Kim Cattrall (145.34×), Austin Powers (film series) (78.94×), 22 Jump Street (124.67×), and Jason Sudeikis (78.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Big Daddy (1999 film) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Big Daddy (1999 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →