Rascasse Audience Intelligence

Alec Baldwin Audience in United States

A data profile of the people who buy, follow and care about Alec Baldwin in United States — modelled from more than twelve digital signal sources. Alec Baldwin has an estimated audience of 923,420 people in United States.

#1787among Actor Actress or TV Star in United States#5636among Person in United States#4590in Movies & TV

The average Alec Baldwin fan in United States is 41.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Scarface (1983 film), Leslie Mann, Bill Hader, with strongest over-indexing on Scarface (1983 film) (130.96× the country average).

Demographically, the Alec Baldwin audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Design Affinity, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Alec Baldwin fan in United States is more female, around 41.1 years old, with strong Design Affinity tendencies and a notable affinity for Scarface (1983 film).

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alec Baldwin profile in United States.

Audience size
923K
in United States
Gender
55.5%♀
44.5% male
Age
41.1
average years
Country rank
#24981
Person in United States
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alec Baldwin fans

55.5% are female, 44.5% are male, average age 41.1.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for Alec Baldwin audience in United States
MetricValue
Female55.5%
Male44.5%
Average age41.1
Estimated audience size923,420
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Alec Baldwin audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3921%
40-4924%
50+22%
Fig. 04

Worldwide distribution

33.8%

of the worldwide Alec Baldwin audience comes from United States.

Worldwide audience distribution share by country for Alec Baldwin
CountryShare
United States33.8%
United Kingdom5.4%
Spain4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alec Baldwin audience in United States is strongest.

Fig. 05

Top regions by affinity

Alec Baldwin fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~7K1.37×
02Utah~10K1.22×
03Connecticut~10K1.11×
04Idaho~6K1.11×
05Arizona~20K1.09×
06Oklahoma~10K1.09×
07Vermont~2K1.09×
08Rhode Island~3K1.07×
09New York~60K1.06×
10Wisconsin~20K1.06×
11Kentucky~10K1.06×
12New Jersey~30K1.05×
13Massachusetts~20K1.05×
14Missouri~20K1.05×
15Tennessee~20K1.04×
16Oregon~10K1.04×
17New Hampshire~4K1.04×
18Maine~4K1.04×
19Pennsylvania~30K1.03×
20Michigan~30K1.03×
21Indiana~20K1.03×
22Iowa~8K1.03×
23Ohio~30K1.02×
24Nevada~10K1.02×
25Arkansas~8K1.02×
26Montana~3K1.02×
27California~100K1.01×
28Colorado~20K1.01×
29West Virginia~5K1.00×
30Minnesota~10K0.99×
31Illinois~30K0.98×
32Washington~20K0.98×
33Kansas~8K0.98×
34Nebraska~5K0.97×
35North Dakota~2K0.97×
36Florida~70K0.96×
37Alabama~10K0.95×
38South Carolina~10K0.94×
39Delaware~3K0.94×
40North Carolina~30K0.93×
41South Dakota~2K0.93×
42Texas~80K0.92×
43Louisiana~10K0.91×
44Alaska~2K0.89×
45Georgia~30K0.88×
46Maryland~20K0.88×
47Mississippi~7K0.88×
48Virginia~20K0.86×
49Hawaii~3K0.81×
50Washington, District of Columbia~2K0.76×
Fig. 06

Affinity by region

Affinity by region — Alec Baldwin, United States
0.76×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alec Baldwin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alec Baldwin audience
#·InterestCategoryAffinity×
01Scarface (1983 film)Movies & TV130.96×
02Leslie MannMovies & TV78.69×
03Big Daddy (1999 film)Movies & TV68.25×
04Bill HaderMovies & TV67.03×
05Austin Powers (film series)Movies & TV60.24×
06Jason SudeikisMovies & TV55.78×
07Grown Ups (film)Movies & TV55.62×
08Bruce AlmightyMovies & TV54.79×
09Kim BasingerFashion & Accessoires52.24×
10Craig Robinson (actor)Movies & TV51.70×
11Jason SegelMovies & TV43.60×
12Jon VoightMovies & TV41.51×
13Jamie DornanMovies & TV41.08×
14Dumb and DumberMovies & TV36.86×
15Zooey DeschanelMovies & TV31.01×
16Happy GilmoreMovies & TV28.70×
17Jonah HillMovies & TV26.08×
18Channing TatumMovies & TV24.17×
19Ted LassoMovies & TV19.43×
20TikTokInternet & Social Media6.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alec Baldwin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alec Baldwin audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.47×
SpiritualityBALANCE1.19×
ExtroversionTHRILL1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alec Baldwin audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.82×
Career OrientationPOWER0.87×
Quality AwarenessPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Alec Baldwin have in United States?

Alec Baldwin has an estimated audience of 923,420 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Alec Baldwin fans?

55.5% of Alec Baldwin fans are female, 44.5% are male, with an average age of 41.1 years.

03

Which brands do Alec Baldwin fans like most?

Alec Baldwin fans show strongest brand affinity for Scarface (1983 film) (130.96×), Leslie Mann (78.69×), and Bill Hader (67.03×) over the country average.

04

Where do Alec Baldwin fans live in United States?

Alec Baldwin fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Alec Baldwin fans also like?

Beyond Alec Baldwin itself, the audience over-indexes on Leslie Mann (78.69×), Bill Hader (67.03×), Austin Powers (film series) (60.24×), and Grown Ups (film) (55.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Alec Baldwin audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Alec Baldwin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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