Rascasse Audience Intelligence

Ted Lasso Audience in United States

A data profile of the people who buy, follow and care about Ted Lasso in United States — modelled from more than twelve digital signal sources. Ted Lasso has an estimated audience of 10,773,210 people in United States.

#39among TV series in United States#63among Movie / TV Show / Series in United States#239in Movies & TV

The average Ted Lasso fan in United States is 38.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jason Sudeikis, Jason Segel, Sausage Party, with strongest over-indexing on Jason Sudeikis (79.02× the country average).

Demographically, the Ted Lasso audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ted Lasso fan in United States is balanced, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for Jason Sudeikis.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ted Lasso profile in United States.

Audience size
10.8M
in United States
Gender
51.0%♀
49.0% male
Age
38.1
average years
Country rank
#3329
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ted Lasso viewers

51.0% are female, 49.0% are male, average age 38.1.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for Ted Lasso audience in United States
MetricValue
Female51.0%
Male49.0%
Average age38.1
Estimated audience size10,773,210
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Ted Lasso audience in United States
Age bracketShare%
16-1922%
20-2921%
30-3920%
40-4919%
50+18%
Fig. 04

Worldwide distribution

39.4%

of the worldwide Ted Lasso audience comes from United States.

Worldwide audience distribution share by country for Ted Lasso
CountryShare
United States39.4%
United Kingdom12.9%
Canada5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ted Lasso audience in United States is strongest.

Fig. 05

Top regions by affinity

Ted Lasso fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~100K1.32×
02Utah~100K1.31×
03Colorado~200K1.27×
04Missouri~200K1.24×
05Iowa~100K1.23×
06Oregon~100K1.21×
07Montana~40K1.21×
08Washington~300K1.20×
09New Hampshire~50K1.20×
10Idaho~60K1.19×
11Maine~40K1.16×
12Vermont~20K1.16×
13Massachusetts~200K1.13×
14Wisconsin~200K1.10×
15Minnesota~200K1.10×
16Nebraska~60K1.07×
17Alaska~20K1.06×
18Michigan~300K1.03×
19Illinois~400K1.01×
20Connecticut~100K1.01×
21Rhode Island~30K1.00×
22Pennsylvania~300K0.99×
23Ohio~300K0.99×
24Arizona~200K0.99×
25Indiana~200K0.98×
26Virginia~200K0.97×
27Oklahoma~100K0.96×
28North Dakota~20K0.96×
29Kentucky~100K0.95×
30South Dakota~20K0.95×
31North Carolina~300K0.94×
32Tennessee~200K0.93×
33California~1M0.92×
34New Jersey~200K0.92×
35Maryland~200K0.90×
36South Carolina~100K0.89×
37Arkansas~80K0.89×
38Hawaii~40K0.89×
39Texas~800K0.88×
40New Mexico~50K0.88×
41Washington, District of Columbia~30K0.88×
42New York~500K0.87×
43Delaware~20K0.85×
44Georgia~300K0.84×
45Florida~600K0.82×
46Nevada~80K0.82×
47West Virginia~40K0.81×
48Alabama~100K0.78×
49Louisiana~100K0.74×
50Mississippi~60K0.66×
Fig. 06

Affinity by region

Affinity by region — Ted Lasso, United States
0.66×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ted Lasso audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ted Lasso audience
#·InterestCategoryAffinity×
01Jason SudeikisMovies & TV79.02×
02Sausage PartyMovies & TV73.36×
03Hot FuzzMovies & TV56.72×
04Jason SegelMovies & TV55.12×
05Austin Powers (film series)Movies & TV44.50×
06Isla FisherMovies & TV31.84×
0722 Jump StreetMovies & TV24.30×
08BoratMovies & TV23.89×
09Andy SambergMovies & TV16.70×
10International educationBusiness & Career15.96×
11Natasha LyonneMovies & TV15.87×
12Legally BlondeMovies & TV14.67×
13Christopher WalkenMovies & TV14.22×
14Tina FeyMovies & TV14.03×
15Maya RudolphMovies & TV13.03×
16Chevy ChaseMovies & TV12.01×
17Bill MurrayMovies & TV10.77×
18Mel BrooksMovies & TV9.47×
19Jim CarreyMovies & TV8.89×
20Jason BatemanMovies & TV8.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ted Lasso audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ted Lasso audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.71×
Community OrientationOPEN1.45×
SpiritualityBALANCE1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ted Lasso audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.80×
Family OrientationCONSERVATISM0.84×
SustainabilityBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ted Lasso have in United States?

Ted Lasso has an estimated audience of 10,773,210 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ted Lasso viewers?

51.0% of Ted Lasso fans are female, 49.0% are male, with an average age of 38.1 years.

03

Which brands do Ted Lasso fans like most?

Ted Lasso fans show strongest brand affinity for Jason Sudeikis (79.02×), Jason Segel (55.12×), and Sausage Party (73.36×) over the country average.

04

Where do Ted Lasso fans live in United States?

Ted Lasso fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Ted Lasso fans also like?

Beyond Ted Lasso itself, the audience over-indexes on Jason Segel (55.12×), Sausage Party (73.36×), Austin Powers (film series) (44.5×), and Isla Fisher (31.84×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ted Lasso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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