Ted Lasso Audience in United States

Ted Lasso logo

Ted Lasso has an estimated audience of 10,688,464 people in United States. 50.4% are female, 49.6% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Horeca, Knauf Insulation, Hooked on Phonics, Combat sport, Goop.

The average Ted Lasso fan in United States is 39.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Horeca, Knauf Insulation, Hooked on Phonics, with strongest over-indexing on Horeca (46.49× the country average). Demographically, the Ted Lasso audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Ted Lasso fans

Demographic split for Ted Lasso audience in United States
MetricValue
Female50.4%
Male49.6%
Average age39.5
Estimated audience size10,688,464

Audience persona

The typical Ted Lasso fan in United States is balanced, around 39.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Horeca.

Top regions in United States

Top regions ranked by reach for Ted Lasso in United States
RegionReachAffinity
California1,116,1160.95×
Texas845,5100.92×
Florida620,0580.86×
New York554,6300.93×
Illinois381,5371.07×
Pennsylvania367,1361.02×
Ohio345,6601.05×
North Carolina316,4830.98×
Michigan294,7001.05×
Georgia290,9850.88×
Washington265,3831.24×
Virginia261,0171×
New Jersey251,3140.92×
Massachusetts247,3171.17×
Colorado215,3951.28×
Arizona211,9240.97×
Tennessee202,9020.95×
Missouri202,0541.17×
Indiana199,6761.02×
Wisconsin179,9851.12×
Minnesota172,5761.13×
Maryland171,2350.93×
Oregon152,6091.25×
South Carolina145,5000.9×
Kentucky133,6461×
Utah125,5841.31×
Iowa114,7621.3×
Alabama114,1150.76×
Oklahoma113,6340.96×
Connecticut109,8791.02×
Louisiana104,0510.75×
Kansas99,7341.18×
Nevada84,7800.82×
Arkansas75,0050.85×
Idaho62,0491.16×
Nebraska57,7201.08×
Mississippi56,2860.64×
New Hampshire49,9931.19×
New Mexico44,8080.84×
Maine43,4611.14×
Hawaii38,6310.84×
West Virginia38,1090.77×
Rhode Island34,4441.01×
Montana34,3161.16×
Washington, District of Columbia29,3230.91×
Delaware23,8190.81×
South Dakota22,6480.92×
Alaska20,9170.91×
Vermont20,4831.09×
North Dakota20,0390.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ted Lasso audience
BrandAffinityCategory
Horeca46.49×Travel & Leisure
Knauf Insulation69.82×Business & Career
Hooked on Phonics16.13×Kids & Family
Combat sport2.04×Sports
Goop6.15×Internet & Social Media
Johns Hopkins School of Nursing15.51×Business & Career
Grinch3.91×Movies & TV
Gofobo22.56×Movies & TV
Wok5.67×Food & Beverages
Elsword14.12×Games
Governor of Michigan6.28×Politics & Society
Israel1.77×Travel & Leisure
Vocal harmony3.67×Music & Radio
Jeep Grand Cherokee (WJ)4.34×Cars & Mobility
Home staging3.53×Home & Garden
Staycation2.1×Home & Garden
Mae Hong Son Province10.97×Travel & Leisure
Brown County, Wisconsin8.33×Travel & Leisure
La Jolla5.68×Travel & Leisure
Jesse Plemons2.09×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ted Lasso audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.6
Risk AppetiteTHRILL1.47
PatriotismCONSERVATISM1.31
ExtroversionTHRILL1.28
Luxury OrientationPREMIUM1.27
Community OrientationOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Ted Lasso
CountryShare
United States38.5%
United Kingdom13.6%
Canada5.1%

See Ted Lasso audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Ted Lasso have in United States?

Ted Lasso has an estimated audience of 10,688,464 people in United States, concentrated in California and Texas.

What is the gender split and age of Ted Lasso fans?

50.4% of Ted Lasso fans are female, 49.6% are male, with an average age of 39.5 years.

Which brands do Ted Lasso fans like most?

Ted Lasso fans show strongest brand affinity for Horeca (46.49×), Knauf Insulation (69.82×), and Hooked on Phonics (16.13×) over the country average.

Where do Ted Lasso fans live in United States?

Ted Lasso fans in United States are most concentrated in California (reach 1,116,116), Texas (reach 845,510), and Florida (reach 620,058). These three regions account for the largest share of the active audience.

What other brands do Ted Lasso fans also like?

Beyond Ted Lasso itself, the audience over-indexes on Knauf Insulation (69.82×), Hooked on Phonics (16.13×), Combat sport (2.04×), and Goop (6.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ted Lasso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.