Ted Lasso Audience in Germany
Ted Lasso has an estimated audience of 1,199,625 people in Germany. 51.5% are female, 48.5% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tifo, Kay Hooper, Pleural effusion, Loincloth, Progressive rock.
The average Ted Lasso fan in Germany is 37.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tifo, Kay Hooper, Pleural effusion, with strongest over-indexing on Tifo (25.68× the country average). Demographically, the Ted Lasso audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as LGBTQ+ Identity, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Ted Lasso fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 37.7 |
| Estimated audience size | 1,199,625 |
Audience persona
The typical Ted Lasso fan in Germany is balanced, around 37.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Tifo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 332,562 | 1.27× |
| Bayern | 201,349 | 1.04× |
| Baden-Württemberg | 160,120 | 0.98× |
| Niedersachsen | 120,533 | 1.03× |
| Hessen | 119,379 | 1.31× |
| Berlin | 81,854 | 1.53× |
| Rheinland-Pfalz | 58,686 | 0.98× |
| Sachsen | 45,353 | 0.77× |
| Schleswig-Holstein | 44,640 | 1.04× |
| Hamburg | 37,958 | 1.4× |
| Brandenburg | 28,617 | 0.77× |
| Thüringen | 19,556 | 0.64× |
| Sachsen-Anhalt | 18,690 | 0.6× |
| Mecklenburg-Vorpommern | 15,376 | 0.67× |
| Saarland | 12,058 | 0.82× |
| Bremen | 11,904 | 1.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tifo | 25.68× | Sports |
| Kay Hooper | 119.14× | Literature |
| Pleural effusion | 7.63× | Health |
| Loincloth | 5.35× | Fashion & Accessoires |
| Progressive rock | 2.31× | Music & Radio |
| Combat sport | 1.54× | Sports |
| Stradivarius | 1.68× | Shopping |
| Este, Veneto | 2.1× | Travel & Leisure |
| KLIX (AM) | 1.73× | Music & Radio |
| Kyung Hee University | 8.16× | Business & Career |
| Preacher (comics) | 3.9× | Literature |
| Home Delivery | 1.59× | Food & Beverages |
| Building insulation | 2.41× | Home & Garden |
| Buddy – The Buddy Holly Story | 2.6× | Music & Radio |
| Theocracy | 5.44× | Music & Radio |
| Keck School of Medicine of USC | 5.31× | Business & Career |
| Phil Campbell (musician) | 2.69× | Music & Radio |
| Liberace | 2.78× | Music & Radio |
| Information sensitivity | 2.41× | Technology & Electronics |
| Loch Lomond | 3.05× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.47 |
| Spirituality | BALANCE | 1.26 |
| Individualism | JOY | 1.16 |
| Sports Activity | POWER | 1.12 |
| Community Orientation | OPEN | 1.11 |
| Urban Lifestyle | OPEN | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.5% |
| United Kingdom | 13.6% |
| Canada | 5.1% |
See Ted Lasso audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Ted Lasso have in Germany?
Ted Lasso has an estimated audience of 1,199,625 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ted Lasso fans?
51.5% of Ted Lasso fans are female, 48.5% are male, with an average age of 37.7 years.
Which brands do Ted Lasso fans like most?
Ted Lasso fans show strongest brand affinity for Tifo (25.68×), Kay Hooper (119.14×), and Pleural effusion (7.63×) over the country average.
Where do Ted Lasso fans live in Germany?
Ted Lasso fans in Germany are most concentrated in Nordrhein-Westfalen (reach 332,562), Bayern (reach 201,349), and Baden-Württemberg (reach 160,120). These three regions account for the largest share of the active audience.
What other brands do Ted Lasso fans also like?
Beyond Ted Lasso itself, the audience over-indexes on Kay Hooper (119.14×), Pleural effusion (7.63×), Loincloth (5.35×), and Progressive rock (2.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ted Lasso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.