Rascasse Audience Intelligence

Ted Lasso Audience in Germany

A data profile of the people who buy, follow and care about Ted Lasso in Germany — modelled from more than twelve digital signal sources. Ted Lasso has an estimated audience of 1,112,427 people in Germany.

#93among TV series in Germany#207among Movie / TV Show / Series in Germany#684in Movies & TV

The average Ted Lasso fan in Germany is 34.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Andy Samberg, Dua Lipa, Aziz Ansari, with strongest over-indexing on Andy Samberg (115.98× the country average).

Demographically, the Ted Lasso audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ted Lasso fan in Germany is balanced, around 34.9 years old, with strong Spirituality tendencies and a notable affinity for Andy Samberg.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ted Lasso profile in Germany.

Audience size
1.1M
in Germany
Gender
51.6%♀
48.4% male
Age
34.9
average years
Country rank
#5933
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ted Lasso viewers

51.6% are female, 48.4% are male, average age 34.9.

Fig. 02

Gender split

51.6%
Female
48.4%
Male
Demographic split for Ted Lasso audience in Germany
MetricValue
Female51.6%
Male48.4%
Average age34.9
Estimated audience size1,112,427
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Ted Lasso audience in Germany
Age bracketShare%
16-1930%
20-2922%
30-3920%
40-4917%
50+12%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Ted Lasso audience comes from Germany.

Worldwide audience distribution share by country for Ted Lasso
CountryShare
United States39.4%
United Kingdom12.9%
Canada5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ted Lasso audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ted Lasso fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~70K1.44×
02Hamburg~30K1.41×
03Nordrhein-Westfalen~300K1.23×
04Hessen~100K1.23×
05Bremen~10K1.18×
06Schleswig-Holstein~40K1.05×
07Niedersachsen~100K1.04×
08Bayern~200K1.03×
09Rheinland-Pfalz~50K0.98×
10Baden-Württemberg~100K0.95×
11Saarland~10K0.86×
12Brandenburg~30K0.81×
13Sachsen~40K0.78×
14Mecklenburg-Vorpommern~20K0.73×
15Thüringen~20K0.68×
16Sachsen-Anhalt~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Ted Lasso, Germany
0.67×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ted Lasso audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ted Lasso audience
#·InterestCategoryAffinity×
01Andy SambergMovies & TV115.98×
02Aziz AnsariMovies & TV101.44×
03Dua LipaMusic & Radio29.17×
04Dax ShepardMovies & TV28.93×
05Kate McKinnonMovies & TV19.28×
06Jamie DornanMovies & TV7.44×
07Sean PennMovies & TV7.39×
08Subcompact carCars & Mobility6.40×
09Broadway theatreTravel & Leisure5.63×
10Cultural heritagePolitics & Society5.41×
11ReggaetonMusic & Radio5.39×
12Robert RedfordMovies & TV4.86×
13Sandra BullockMovies & TV4.53×
14Robin WilliamsMovies & TV4.40×
15Travel BloggerTravel & Leisure4.16×
16Catholic ChurchPolitics & Society3.93×
17Crime fictionLiterature3.22×
18LivemusicMusic & Radio2.38×
19RedditInternet & Social Media1.83×
20TagesschauMovies & TV1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ted Lasso audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ted Lasso audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.01×
Community OrientationOPEN1.60×
ExtroversionTHRILL1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ted Lasso audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.84×
CreativityOPEN0.90×
SustainabilityBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ted Lasso have in Germany?

Ted Lasso has an estimated audience of 1,112,427 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ted Lasso viewers?

51.6% of Ted Lasso fans are female, 48.4% are male, with an average age of 34.9 years.

03

Which brands do Ted Lasso fans like most?

Ted Lasso fans show strongest brand affinity for Andy Samberg (115.98×), Dua Lipa (29.17×), and Aziz Ansari (101.44×) over the country average.

04

Where do Ted Lasso fans live in Germany?

Ted Lasso fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Ted Lasso fans also like?

Beyond Ted Lasso itself, the audience over-indexes on Dua Lipa (29.17×), Aziz Ansari (101.44×), Dax Shepard (28.93×), and Robert Redford (4.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See Ted Lasso audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ted Lasso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →