Rascasse Audience Intelligence

James Hetfield Audience in United States

A data profile of the people who buy, follow and care about James Hetfield in United States — modelled from more than twelve digital signal sources. James Hetfield has an estimated audience of 1,841,758 people in United States.

#85among Rock in United States#2863among Person in United States#1743in Music & Radio

The average James Hetfield fan in United States is 40.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Drexel University College of Medicine, Kirk Hammett, Dave Mustaine, with strongest over-indexing on Drexel University College of Medicine (728.81× the country average).

Demographically, the James Hetfield audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical James Hetfield fan in United States is more male, around 40.2 years old, with strong Extroversion tendencies and a notable affinity for Drexel University College of Medicine.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the James Hetfield profile in United States.

Audience size
1.8M
in United States
Gender
26.6%♀
73.4% male
Age
40.2
average years
Country rank
#15201
Person in United States
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of James Hetfield fans

26.6% are female, 73.4% are male, average age 40.2.

Fig. 02

Gender split

26.6%
Female
73.4%
Male
Demographic split for James Hetfield audience in United States
MetricValue
Female26.6%
Male73.4%
Average age40.2
Estimated audience size1,841,758
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the James Hetfield audience in United States
Age bracketShare%
16-1918%
20-2915%
30-3921%
40-4932%
50+15%
Fig. 04

Worldwide distribution

27.6%

of the worldwide James Hetfield audience comes from United States.

Worldwide audience distribution share by country for James Hetfield
CountryShare
United States27.6%
Germany9.3%
Brazil7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the James Hetfield audience in United States is strongest.

Fig. 05

Top regions by affinity

James Hetfield fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~10K1.44×
02Kentucky~30K1.24×
03Minnesota~40K1.23×
04New Mexico~10K1.21×
05Montana~7K1.21×
06New Hampshire~10K1.20×
07North Dakota~5K1.20×
08Colorado~40K1.19×
09Wyoming~4K1.16×
10Oklahoma~30K1.13×
11Tennessee~50K1.11×
12Wisconsin~40K1.11×
13Idaho~10K1.11×
14Washington~50K1.10×
15Indiana~40K1.09×
16Ohio~70K1.08×
17South Dakota~5K1.08×
18Arizona~50K1.07×
19Maine~8K1.07×
20Utah~20K1.05×
21Arkansas~20K1.05×
22Illinois~80K1.04×
23Oregon~30K1.04×
24Missouri~40K1.03×
25Iowa~20K1.03×
26Alaska~5K1.03×
27Pennsylvania~70K1.01×
28New Jersey~60K1.01×
29Michigan~60K1.00×
30Rhode Island~7K1.00×
31Massachusetts~40K0.99×
32Nevada~20K0.99×
33Nebraska~10K0.99×
34Kansas~20K0.96×
35Vermont~4K0.93×
36California~200K0.92×
37Connecticut~20K0.92×
38Texas~200K0.91×
39North Carolina~60K0.91×
40Mississippi~20K0.91×
41Alabama~30K0.89×
42South Carolina~30K0.86×
43Virginia~40K0.84×
44Louisiana~20K0.82×
45Georgia~50K0.81×
46Florida~100K0.80×
47Delaware~5K0.77×
48New York~90K0.75×
49Maryland~30K0.71×
50Hawaii~6K0.61×
Fig. 06

Affinity by region

Affinity by region — James Hetfield, United States
0.61×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the James Hetfield audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for James Hetfield audience
#·InterestCategoryAffinity×
01Drexel University College of MedicineBusiness & Career728.81×
02Robert TrujilloMusic & Radio219.45×
03Kirk HammettMusic & Radio218.56×
04Dave MustaineMusic & Radio166.10×
05Harvey Mudd CollegeBusiness & Career97.28×
06Dumb and DumberMovies & TV81.56×
07Lars UlrichMusic & Radio75.82×
08Sarah Lawrence CollegeBusiness & Career70.95×
09Strayer UniversityBusiness & Career57.97×
10Failure to LaunchMovies & TV54.71×
11Letters to JulietMovies & TV52.11×
12Big Daddy (1999 film)Movies & TV49.14×
13Lone SurvivorMovies & TV45.00×
14Stevens Institute of TechnologyBusiness & Career36.95×
15Adventure TimeMovies & TV30.09×
16toy storyMovies & TV26.87×
17University of North TexasBusiness & Career22.14×
18Florida Atlantic UniversityBusiness & Career20.42×
19JoJo SiwaMovies & TV20.00×
20Giannis AntetokounmpoSports8.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the James Hetfield audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by James Hetfield audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.29×
MindfulnessBALANCE1.21×
SustainabilityBALANCE1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by James Hetfield audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.68×
Community OrientationOPEN0.71×
Convenience OrientationPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does James Hetfield have in United States?

James Hetfield has an estimated audience of 1,841,758 people in United States, concentrated in California and Texas.

02

What is the gender split and age of James Hetfield fans?

26.6% of James Hetfield fans are female, 73.4% are male, with an average age of 40.2 years.

03

Which brands do James Hetfield fans like most?

James Hetfield fans show strongest brand affinity for Drexel University College of Medicine (728.81×), Kirk Hammett (218.56×), and Dave Mustaine (166.1×) over the country average.

04

Where do James Hetfield fans live in United States?

James Hetfield fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do James Hetfield fans also like?

Beyond James Hetfield itself, the audience over-indexes on Kirk Hammett (218.56×), Dave Mustaine (166.1×), Dumb and Dumber (81.56×), and Robert Trujillo (219.45×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for James Hetfield. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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