James Hetfield Audience in United States

James Hetfield logo

James Hetfield has an estimated audience of 2,193,748 people in United States. 26.6% are female, 73.4% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: Drexel University College of Medicine, Kirk Hammett, Dave Mustaine, Robert Trujillo, Dumb and Dumber.

The average James Hetfield fan in United States is 40.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Drexel University College of Medicine, Kirk Hammett, Dave Mustaine, with strongest over-indexing on Drexel University College of Medicine (728.81× the country average). Demographically, the James Hetfield audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of James Hetfield fans

Demographic split for James Hetfield audience in United States
MetricValue
Female26.6%
Male73.4%
Average age40.2
Estimated audience size2,193,748

Audience persona

The typical James Hetfield fan in United States is more male, around 40.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Drexel University College of Medicine.

Top regions in United States

Top regions ranked by reach for James Hetfield in United States
RegionReachAffinity
California233,2180.97×
Texas179,6610.95×
Florida118,8580.8×
New York99,3300.81×
Illinois86,6021.19×
Pennsylvania73,8881×
Ohio72,8211.08×
New Jersey62,6591.12×
Michigan59,0851.03×
North Carolina58,3980.88×
Washington56,8441.29×
Georgia54,7200.81×
Massachusetts49,1531.14×
Tennessee48,4261.1×
Arizona46,8241.05×
Indiana45,0441.12×
Minnesota44,4961.42×
Virginia44,1140.83×
Colorado40,2291.16×
Wisconsin37,4101.13×
Missouri36,7681.04×
Kentucky34,1921.24×
Oklahoma27,4131.13×
South Carolina27,2100.82×
Oregon26,6241.06×
Maryland26,4870.7×
Alabama25,8350.84×
Louisiana22,7440.8×
Nevada20,9510.99×
Connecticut20,7600.94×
Utah19,7941.01×
Iowa18,6391.03×
Arkansas18,4371.02×
Kansas17,1380.99×
Mississippi16,5020.91×
West Virginia13,7901.35×
New Mexico12,5671.14×
Idaho11,6671.06×
New Hampshire10,8231.25×
Nebraska10,0700.92×
Maine8,4401.07×
Rhode Island7,0041×
Montana6,9071.13×
Hawaii5,2720.56×
North Dakota5,2171.16×
South Dakota4,8800.96×
Alaska4,3650.93×
Delaware4,0690.67×
Washington, District of Columbia3,3970.52×
Vermont3,3570.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for James Hetfield audience
BrandAffinityCategory
Drexel University College of Medicine728.81×Business & Career
Kirk Hammett218.56×Music & Radio
Dave Mustaine166.1×Music & Radio
Robert Trujillo219.45×Music & Radio
Dumb and Dumber81.56×Movies & TV
Big Daddy (1999 film)49.14×Movies & TV
Lars Ulrich75.82×Music & Radio
Stevens Institute of Technology36.95×Business & Career
Strayer University57.97×Business & Career
toy story26.87×Movies & TV
Adventure Time30.09×Movies & TV
JoJo Siwa20×Movies & TV
Lone Survivor45×Movies & TV
University of North Texas22.14×Business & Career
Sarah Lawrence College70.95×Business & Career
Letters to Juliet52.11×Movies & TV
Florida Atlantic University20.42×Business & Career
Failure to Launch54.71×Movies & TV
Harvey Mudd College97.28×Business & Career
University of West Georgia40.13×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by James Hetfield audience
TraitClusterScore
Early Adopter MentalityPOWER1.49
PatriotismCONSERVATISM1.43
DIY MentalityTHRILL1.36
IndividualismJOY1.32
TraditionCONSERVATISM1.19
ExtroversionTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for James Hetfield
CountryShare
United States31.8%
Germany7.9%
Brazil7.8%

See James Hetfield audiences in other countries

More Rock audiences in United States

Frequently asked questions

How many fans does James Hetfield have in United States?

James Hetfield has an estimated audience of 2,193,748 people in United States, concentrated in California and Texas.

What is the gender split and age of James Hetfield fans?

26.6% of James Hetfield fans are female, 73.4% are male, with an average age of 40.2 years.

Which brands do James Hetfield fans like most?

James Hetfield fans show strongest brand affinity for Drexel University College of Medicine (728.81×), Kirk Hammett (218.56×), and Dave Mustaine (166.1×) over the country average.

Where do James Hetfield fans live in United States?

James Hetfield fans in United States are most concentrated in California (reach 233,218), Texas (reach 179,661), and Florida (reach 118,858). These three regions account for the largest share of the active audience.

What other brands do James Hetfield fans also like?

Beyond James Hetfield itself, the audience over-indexes on Kirk Hammett (218.56×), Dave Mustaine (166.1×), Robert Trujillo (219.45×), and Dumb and Dumber (81.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for James Hetfield. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.