Failure to Launch Audience in United States

Failure to Launch logo

Failure to Launch has an estimated audience of 552,465 people in United States. 38.2% are female, 61.8% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Hooked on Phonics, Grammarly, Brown County, Wisconsin, KLIX (AM), Winemaking.

The average Failure to Launch fan in United States is 39.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hooked on Phonics, Grammarly, Brown County, Wisconsin, with strongest over-indexing on Hooked on Phonics (98.78× the country average). Demographically, the Failure to Launch audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

Demographics of Failure to Launch fans

Demographic split for Failure to Launch audience in United States
MetricValue
Female38.2%
Male61.8%
Average age39.9
Estimated audience size552,465

Audience persona

The typical Failure to Launch fan in United States is more male, around 39.9 years old, with strong Risk Appetite tendencies and a notable affinity for Hooked on Phonics.

Top regions in United States

Top regions ranked by reach for Failure to Launch in United States
RegionReachAffinity
California60,1160.99×
Texas51,5561.09×
Florida36,5400.98×
New York27,3660.89×
Illinois18,3361×
Pennsylvania18,0500.97×
Ohio16,8850.99×
North Carolina16,4710.99×
Georgia16,3380.96×
Michigan15,3741.06×
Virginia12,7650.95×
Tennessee12,5651.13×
New Jersey12,2980.88×
Washington11,2061.01×
Arizona10,9960.97×
Massachusetts10,5780.97×
Indiana10,2731.02×
Colorado9,7701.12×
Missouri9,5181.07×
Wisconsin8,5771.03×
Maryland8,5170.9×
Minnesota8,2831.05×
South Carolina8,0480.97×
Utah7,9361.6×
Oklahoma7,6911.25×
Alabama7,6560.99×
Kentucky7,5941.1×
Louisiana6,8600.96×
Oregon6,5131.03×
Connecticut5,2930.96×
Arkansas5,2661.16×
Iowa4,9451.09×
Kansas4,8761.12×
Nevada4,4030.82×
Mississippi4,4020.97×
Idaho3,9411.42×
Nebraska2,8481.03×
New Mexico2,5110.91×
West Virginia2,3340.91×
New Hampshire1,9500.9×
Hawaii1,7410.73×
Maine1,7290.87×
Montana1,7101.12×
Washington, District of Columbia1,5060.91×
Rhode Island1,3850.79×
Delaware1,3660.9×
South Dakota1,1020.86×
North Dakota1,0800.95×
Alaska9850.83×
Vermont8600.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Failure to Launch audience
BrandAffinityCategory
Hooked on Phonics98.78×Kids & Family
Grammarly30.53×Business & Career
Brown County, Wisconsin48.26×Travel & Leisure
KLIX (AM)64.24×Music & Radio
Winemaking9.25×Food & Beverages
La Opinión14.08×News
Huánuco17.58×Travel & Leisure
Dog breed1.66×Pets & Animals
Combat sport2.09×Sports
Nebraska Cornhuskers football3.68×Sports
UK garage4.85×Music & Radio
Product design1.72×Business & Career
The Streets20×Music & Radio
Elsword12.63×Games
Go Go's9.02×Music & Radio
Natural rubber1.59×Cars & Mobility
Bank account1.82×Business & Career
Kazuo Ishiguro13.27×Literature
Knauf Insulation20×Business & Career
Grinch2.65×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Failure to Launch audience
TraitClusterScore
Risk AppetiteTHRILL2.4
Luxury OrientationPREMIUM1.44
Social Media UsageJOY1.25
Early Adopter MentalityPOWER1.24
SustainabilityBALANCE1.22
TraditionCONSERVATISM1.2

Worldwide distribution

Worldwide audience distribution share by country for Failure to Launch
CountryShare
United States39.5%
Australia4.3%
Italy3.7%

See Failure to Launch audiences in other countries

More Romance audiences in United States

Frequently asked questions

How many fans does Failure to Launch have in United States?

Failure to Launch has an estimated audience of 552,465 people in United States, concentrated in California and Texas.

What is the gender split and age of Failure to Launch fans?

38.2% of Failure to Launch fans are female, 61.8% are male, with an average age of 39.9 years.

Which brands do Failure to Launch fans like most?

Failure to Launch fans show strongest brand affinity for Hooked on Phonics (98.78×), Grammarly (30.53×), and Brown County, Wisconsin (48.26×) over the country average.

Where do Failure to Launch fans live in United States?

Failure to Launch fans in United States are most concentrated in California (reach 60,116), Texas (reach 51,556), and Florida (reach 36,540). These three regions account for the largest share of the active audience.

What other brands do Failure to Launch fans also like?

Beyond Failure to Launch itself, the audience over-indexes on Grammarly (30.53×), Brown County, Wisconsin (48.26×), KLIX (AM) (64.24×), and Winemaking (9.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Failure to Launch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.