Rascasse Audience Intelligence

Failure to Launch Audience in United States

A data profile of the people who buy, follow and care about Failure to Launch in United States — modelled from more than twelve digital signal sources. Failure to Launch has an estimated audience of 585,087 people in United States.

#56among Romance in United States#2880among Movie / TV Show / Series in United States#6201in Movies & TV

The average Failure to Launch fan in United States is 39.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sleepless in Seattle, Legally Blonde, My Big Fat Greek Wedding, with strongest over-indexing on Sleepless in Seattle (179.03× the country average).

Demographically, the Failure to Launch audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Failure to Launch fan in United States is more male, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Sleepless in Seattle.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Failure to Launch profile in United States.

Audience size
585K
in United States
Gender
38.2%♀
61.8% male
Age
39.9
average years
Country rank
#33323
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Failure to Launch viewers

38.2% are female, 61.8% are male, average age 39.9.

Fig. 02

Gender split

38.2%
Female
61.8%
Male
Demographic split for Failure to Launch audience in United States
MetricValue
Female38.2%
Male61.8%
Average age39.9
Estimated audience size585,087
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Failure to Launch audience in United States
Age bracketShare%
16-1925%
20-2913%
30-3916%
40-4921%
50+25%
Fig. 04

Worldwide distribution

37.8%

of the worldwide Failure to Launch audience comes from United States.

Worldwide audience distribution share by country for Failure to Launch
CountryShare
United States37.8%
Italy5.5%
Australia4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Failure to Launch audience in United States is strongest.

Fig. 05

Top regions by affinity

Failure to Launch fans by region: top regions in United States
#RegionReachAffinity×
01Utah~8K1.56×
02Idaho~4K1.46×
03Oklahoma~8K1.25×
04Montana~2K1.20×
05Arkansas~5K1.15×
06Tennessee~10K1.12×
07Kansas~5K1.12×
08Kentucky~7K1.08×
09Iowa~5K1.08×
10Missouri~9K1.06×
11Colorado~9K1.05×
12Oregon~7K1.05×
13Alabama~8K1.04×
14Nebraska~3K1.04×
15Texas~50K1.03×
16Wisconsin~8K1.01×
17Alaska~1K1.01×
18North Dakota~1K1.01×
19Minnesota~8K1.00×
20Michigan~10K0.99×
21Washington~10K0.99×
22Indiana~10K0.99×
23Mississippi~5K0.99×
24South Dakota~1K0.99×
25Arizona~10K0.98×
26South Carolina~8K0.97×
27Louisiana~7K0.97×
28Ohio~20K0.96×
29North Carolina~20K0.96×
30Delaware~1K0.96×
31West Virginia~2K0.95×
32Connecticut~5K0.94×
33California~60K0.93×
34Illinois~20K0.93×
35New Mexico~3K0.93×
36Vermont<1K0.93×
37Florida~30K0.92×
38Pennsylvania~20K0.92×
39Virginia~10K0.92×
40Massachusetts~10K0.92×
41New Hampshire~2K0.92×
42Maine~2K0.92×
43Georgia~20K0.90×
44Washington, District of Columbia~1K0.90×
45Maryland~8K0.89×
46Rhode Island~2K0.87×
47New Jersey~10K0.85×
48New York~30K0.83×
49Nevada~4K0.82×
50Hawaii~2K0.79×
Fig. 06

Affinity by region

Affinity by region — Failure to Launch, United States
0.79×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Failure to Launch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Failure to Launch audience
#·InterestCategoryAffinity×
01Sleepless in SeattleMovies & TV179.03×
02My Big Fat Greek WeddingMovies & TV75.00×
03Legally BlondeMovies & TV56.43×
04James HetfieldMusic & Radio54.71×
05Kirk HammettMusic & Radio53.53×
06Robert TrujilloMusic & Radio46.03×
07Love ActuallyMovies & TV42.24×
08Clueless (film)Movies & TV39.31×
09Pitch Perfect 2Movies & TV33.94×
10Adventure TimeMovies & TV30.56×
11Grace and FrankieMovies & TV28.50×
12Dumb and DumberMovies & TV26.70×
13Austin Powers (film series)Movies & TV20.00×
1424 (TV series)Movies & TV20.00×
15Westworld (TV series)Movies & TV20.00×
16Desperate HousewivesMovies & TV18.31×
17Rami MalekMovies & TV17.14×
18Gossip GirlMovies & TV13.27×
19Schitt's CreekMovies & TV13.12×
20Anne HathawayMovies & TV7.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Failure to Launch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Failure to Launch audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.75×
Convenience OrientationPREMIUM1.35×
SpiritualityBALANCE1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Failure to Launch audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.82×
Pet OwnershipJOY0.84×
Quality AwarenessPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Failure to Launch have in United States?

Failure to Launch has an estimated audience of 585,087 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Failure to Launch viewers?

38.2% of Failure to Launch fans are female, 61.8% are male, with an average age of 39.9 years.

03

Which brands do Failure to Launch fans like most?

Failure to Launch fans show strongest brand affinity for Sleepless in Seattle (179.03×), Legally Blonde (56.43×), and My Big Fat Greek Wedding (75×) over the country average.

04

Where do Failure to Launch fans live in United States?

Failure to Launch fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Failure to Launch fans also like?

Beyond Failure to Launch itself, the audience over-indexes on Legally Blonde (56.43×), My Big Fat Greek Wedding (75×), James Hetfield (54.71×), and Clueless (film) (39.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Romance audiences in United States

See Failure to Launch audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Failure to Launch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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