Grace and Frankie Audience in United States

Grace and Frankie logo

Grace and Frankie has an estimated audience of 1,267,319 people in United States. 65.7% are female, 34.3% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Diane Keaton, Robert Duvall, Kate Beckinsale, Miles Teller, Animal Kingdom (TV series).

The average Grace and Frankie fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Diane Keaton, Robert Duvall, Kate Beckinsale, with strongest over-indexing on Diane Keaton (22.55× the country average). Demographically, the Grace and Frankie audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Grace and Frankie fans

Demographic split for Grace and Frankie audience in United States
MetricValue
Female65.7%
Male34.3%
Average age42.7
Estimated audience size1,267,319

Audience persona

The typical Grace and Frankie fan in United States is more female, around 42.7 years old, with strong Community Orientation tendencies and a notable affinity for Diane Keaton.

Top regions in United States

Top regions ranked by reach for Grace and Frankie in United States
RegionReachAffinity
California124,0590.89×
Texas89,8490.82×
Florida81,0610.94×
New York69,9470.99×
Pennsylvania44,6981.05×
Ohio41,7701.07×
Illinois41,1880.98×
North Carolina38,7421.02×
Michigan36,6481.11×
Georgia33,2570.85×
Massachusetts30,7891.23×
Washington30,2571.19×
New Jersey28,2950.88×
Virginia27,2160.88×
Tennessee25,2890.99×
Arizona24,5290.95×
Indiana24,4641.06×
Missouri22,5821.11×
Colorado22,3281.12×
Minnesota21,1911.17×
Wisconsin21,0311.1×
Maryland19,8010.91×
Oregon18,9521.3×
South Carolina18,0460.95×
Kentucky16,6261.05×
Connecticut14,0651.11×
Oklahoma13,9180.99×
Alabama13,8260.78×
Louisiana13,7690.84×
Utah10,6110.93×
Iowa10,5211.01×
Nevada10,2280.83×
Arkansas10,0470.96×
Kansas9,7450.98×
Mississippi7,6840.74×
New Hampshire6,5111.3×
New Mexico6,4201.01×
Idaho6,3551×
Maine6,3051.39×
Nebraska5,9310.93×
West Virginia5,7230.97×
Rhode Island4,7291.17×
Hawaii4,1850.77×
Washington, District of Columbia3,9231.03×
Montana3,5751.02×
Delaware3,2720.94×
Vermont2,9571.33×
South Dakota2,5340.87×
Alaska2,3950.88×
North Dakota2,1210.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grace and Frankie audience
BrandAffinityCategory
Diane Keaton22.55×Movies & TV
Robert Duvall36.1×Movies & TV
Kate Beckinsale40.89×Movies & TV
Miles Teller39.83×Movies & TV
Animal Kingdom (TV series)32.65×Movies & TV
Animal Kingdom (film)37.03×Movies & TV
Christine Baranski41.51×Movies & TV
Javier Bardem29.95×Movies & TV
Andy García42.62×Movies & TV
Krysten Ritter36.38×Movies & TV
Jeremy Allen White26.42×Movies & TV
James Caan34.56×Movies & TV
Freaky Friday (2003 film)18.7×Movies & TV
Jobs (film)60.25×Movies & TV
Paula Patton37.77×Movies & TV
Moonlight (TV series)31.95×Movies & TV
A Bronx Tale33.61×Movies & TV
Sneaky Pete38.3×Movies & TV
Liev Schreiber30.99×Movies & TV
Banshee (TV series)30.12×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grace and Frankie audience
TraitClusterScore
Community OrientationOPEN1.4
ExtroversionTHRILL1.38
SpiritualityBALANCE1.28
LGBTQ+ IdentityOPEN1.27
CreativityOPEN1.22
IndulgenceJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Grace and Frankie
CountryShare
United States45.9%
United Kingdom7.8%
Germany5.6%

See Grace and Frankie audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Grace and Frankie have in United States?

Grace and Frankie has an estimated audience of 1,267,319 people in United States, concentrated in California and Texas.

What is the gender split and age of Grace and Frankie fans?

65.7% of Grace and Frankie fans are female, 34.3% are male, with an average age of 42.7 years.

Which brands do Grace and Frankie fans like most?

Grace and Frankie fans show strongest brand affinity for Diane Keaton (22.55×), Robert Duvall (36.1×), and Kate Beckinsale (40.89×) over the country average.

Where do Grace and Frankie fans live in United States?

Grace and Frankie fans in United States are most concentrated in California (reach 124,059), Texas (reach 89,849), and Florida (reach 81,061). These three regions account for the largest share of the active audience.

What other brands do Grace and Frankie fans also like?

Beyond Grace and Frankie itself, the audience over-indexes on Robert Duvall (36.1×), Kate Beckinsale (40.89×), Miles Teller (39.83×), and Animal Kingdom (TV series) (32.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grace and Frankie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.