Rascasse Audience Intelligence

Grace and Frankie Audience in United States

A data profile of the people who buy, follow and care about Grace and Frankie in United States — modelled from more than twelve digital signal sources. Grace and Frankie has an estimated audience of 1,251,031 people in United States.

#388among TV series in United States#1440among Movie / TV Show / Series in United States#3495in Movies & TV

The average Grace and Frankie fan in United States is 42.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Diane Keaton, Robert Duvall, Kate Beckinsale, with strongest over-indexing on Diane Keaton (22.55× the country average).

Demographically, the Grace and Frankie audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Grace and Frankie fan in United States is more female, around 42.7 years old, with strong Spirituality tendencies and a notable affinity for Diane Keaton.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grace and Frankie profile in United States.

Audience size
1.3M
in United States
Gender
65.7%♀
34.3% male
Age
42.7
average years
Country rank
#20254
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grace and Frankie viewers

65.7% are female, 34.3% are male, average age 42.7.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for Grace and Frankie audience in United States
MetricValue
Female65.7%
Male34.3%
Average age42.7
Estimated audience size1,251,031
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Grace and Frankie audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3920%
40-4924%
50+27%
Fig. 04

Worldwide distribution

44.5%

of the worldwide Grace and Frankie audience comes from United States.

Worldwide audience distribution share by country for Grace and Frankie
CountryShare
United States44.5%
United Kingdom7.4%
Germany5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grace and Frankie audience in United States is strongest.

Fig. 05

Top regions by affinity

Grace and Frankie fans by region: top regions in United States
#RegionReachAffinity×
01Maine~6K1.42×
02New Hampshire~7K1.38×
03Vermont~3K1.35×
04Oregon~20K1.26×
05Rhode Island~5K1.17×
06Massachusetts~30K1.16×
07Minnesota~20K1.13×
08Washington~30K1.11×
09Wisconsin~20K1.11×
10Colorado~20K1.09×
11Missouri~20K1.08×
12New Mexico~7K1.08×
13Montana~4K1.08×
14Michigan~40K1.07×
15Connecticut~10K1.07×
16Ohio~40K1.06×
17Iowa~10K1.06×
18Kentucky~20K1.02×
19West Virginia~6K1.02×
20Pennsylvania~40K1.01×
21Indiana~20K1.01×
22Idaho~6K1.01×
23Kansas~10K0.99×
24Oklahoma~10K0.98×
25Arkansas~10K0.98×
26North Carolina~40K0.97×
27Delaware~3K0.97×
28South Dakota~3K0.97×
29Tennessee~20K0.96×
30Washington, District of Columbia~4K0.96×
31Alaska~3K0.96×
32Arizona~20K0.95×
33Nebraska~6K0.95×
34Illinois~40K0.94×
35South Carolina~20K0.94×
36Utah~10K0.93×
37Florida~80K0.92×
38New York~60K0.92×
39North Dakota~2K0.91×
40Maryland~20K0.88×
41Virginia~30K0.87×
42California~100K0.86×
43Louisiana~10K0.86×
44New Jersey~30K0.84×
45Georgia~30K0.82×
46Nevada~10K0.82×
47Alabama~10K0.81×
48Hawaii~4K0.81×
49Texas~80K0.78×
50Mississippi~8K0.78×
Fig. 06

Affinity by region

Affinity by region — Grace and Frankie, United States
0.78×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grace and Frankie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grace and Frankie audience
#·InterestCategoryAffinity×
01Jobs (film)Movies & TV60.25×
02Christine BaranskiMovies & TV41.51×
03Deborah Ann WollMovies & TV41.13×
04Kate BeckinsaleMovies & TV40.89×
05Miles TellerMovies & TV39.83×
06Sneaky PeteMovies & TV38.30×
07Paula PattonMovies & TV37.77×
08Animal Kingdom (film)Movies & TV37.03×
09Krysten RitterMovies & TV36.38×
10Robert DuvallMovies & TV36.10×
11James CaanMovies & TV34.56×
12A Bronx TaleMovies & TV33.61×
13Animal Kingdom (TV series)Movies & TV32.65×
14Moonlight (TV series)Movies & TV31.95×
15Liev SchreiberMovies & TV30.99×
16Banshee (TV series)Movies & TV30.12×
17Javier BardemMovies & TV29.95×
18Jeremy Allen WhiteMovies & TV26.42×
19Diane KeatonMovies & TV22.55×
20Freaky Friday (2003 film)Movies & TV18.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grace and Frankie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grace and Frankie audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.26×
Convenience OrientationPREMIUM1.22×
CreativityOPEN1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grace and Frankie audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.84×
MindfulnessBALANCE0.91×
DIY MentalityTHRILL0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Grace and Frankie have in United States?

Grace and Frankie has an estimated audience of 1,251,031 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Grace and Frankie viewers?

65.7% of Grace and Frankie fans are female, 34.3% are male, with an average age of 42.7 years.

03

Which brands do Grace and Frankie fans like most?

Grace and Frankie fans show strongest brand affinity for Diane Keaton (22.55×), Robert Duvall (36.1×), and Kate Beckinsale (40.89×) over the country average.

04

Where do Grace and Frankie fans live in United States?

Grace and Frankie fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Grace and Frankie fans also like?

Beyond Grace and Frankie itself, the audience over-indexes on Robert Duvall (36.1×), Kate Beckinsale (40.89×), Miles Teller (39.83×), and Animal Kingdom (TV series) (32.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Grace and Frankie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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