Sleepless in Seattle Audience in United States

Sleepless in Seattle logo

Sleepless in Seattle has an estimated audience of 1,358,668 people in United States. 64.7% are female, 35.3% are male, average age 47.0. Top regions: California, Texas, Washington. Top brand affinities: One Day (2011 film), Letters to Juliet, Failure to Launch, Emily Osment, Mercenary.

The average Sleepless in Seattle fan in United States is 47.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Washington. Top brand affinities include One Day (2011 film), Letters to Juliet, Failure to Launch, with strongest over-indexing on One Day (2011 film) (69.11× the country average). Demographically, the Sleepless in Seattle audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Travelling, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Sleepless in Seattle fans

Demographic split for Sleepless in Seattle audience in United States
MetricValue
Female64.7%
Male35.3%
Average age47.0
Estimated audience size1,358,668

Audience persona

The typical Sleepless in Seattle fan in United States is more female, around 47.0 years old, with strong Travelling tendencies and a notable affinity for One Day (2011 film).

Top regions in United States

Top regions ranked by reach for Sleepless in Seattle in United States
RegionReachAffinity
California177,8321.19×
Texas112,6030.96×
Washington85,7953.15×
New York83,9831.11×
Florida76,1330.83×
Illinois45,3941×
Pennsylvania40,6590.89×
Ohio38,9330.93×
North Carolina36,2820.89×
Georgia35,9880.86×
Michigan32,5800.92×
New Jersey31,2670.9×
Virginia31,0570.94×
Massachusetts28,8701.08×
Tennessee27,8411.02×
Arizona27,2640.98×
Colorado23,5411.1×
Indiana22,7280.92×
Oregon22,6871.46×
Missouri21,3750.98×
Maryland20,7480.89×
Minnesota19,5901.01×
Wisconsin19,0100.93×
Utah18,6441.53×
South Carolina17,3940.85×
Kentucky15,8320.93×
Alabama15,6960.83×
Oklahoma14,7850.98×
Louisiana12,8030.73×
Connecticut12,4290.91×
Nevada11,0010.84×
Kansas10,4420.98×
Iowa10,2620.92×
Arkansas10,1910.91×
Idaho9,3891.38×
Mississippi7,2520.65×
Nebraska6,4480.95×
New Mexico6,0260.88×
Hawaii5,5190.95×
New Hampshire4,9440.92×
Washington, District of Columbia4,9011.2×
Montana4,6021.22×
Maine4,5110.93×
West Virginia4,2230.67×
Rhode Island3,7560.87×
Alaska3,1791.09×
Delaware2,7460.73×
Vermont2,3150.97×
South Dakota2,2830.73×
North Dakota2,0800.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sleepless in Seattle audience
BrandAffinityCategory
One Day (2011 film)69.11×Movies & TV
Letters to Juliet164.75×Movies & TV
Failure to Launch179.03×Movies & TV
Emily Osment64.82×Movies & TV
Mercenary99.04×Music & Radio
Just Go with It73.31×Movies & TV
Dumb and Dumber53.8×Movies & TV
Love Actually36.73×Movies & TV
Lone Survivor58.96×Movies & TV
Turner & Hooch92.41×Movies & TV
50 First Dates41.92×Movies & TV
Kelli Berglund78.38×Movies & TV
Lucas Cruikshank94.56×Movies & TV
Dave Mustaine43.16×Music & Radio
The Break-Up55.38×Movies & TV
Breakfast at Tiffany's (film)37.01×Movies & TV
Punch-Drunk Love52.37×Movies & TV
James Hetfield30.12×Music & Radio
The Master (2012 film)22.02×Movies & TV
The Notebook (2004 film)19.58×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sleepless in Seattle audience
TraitClusterScore
TravellingTHRILL1.75
TraditionCONSERVATISM1.5
IndulgenceJOY1.37
SpiritualityBALANCE1.33
Community OrientationOPEN1.21
ExtroversionTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for Sleepless in Seattle
CountryShare
United States40.1%
United Kingdom10.1%
Germany5.7%

See Sleepless in Seattle audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Sleepless in Seattle have in United States?

Sleepless in Seattle has an estimated audience of 1,358,668 people in United States, concentrated in California and Texas.

What is the gender split and age of Sleepless in Seattle fans?

64.7% of Sleepless in Seattle fans are female, 35.3% are male, with an average age of 47.0 years.

Which brands do Sleepless in Seattle fans like most?

Sleepless in Seattle fans show strongest brand affinity for One Day (2011 film) (69.11×), Letters to Juliet (164.75×), and Failure to Launch (179.03×) over the country average.

Where do Sleepless in Seattle fans live in United States?

Sleepless in Seattle fans in United States are most concentrated in California (reach 177,832), Texas (reach 112,603), and Washington (reach 85,795). These three regions account for the largest share of the active audience.

What other brands do Sleepless in Seattle fans also like?

Beyond Sleepless in Seattle itself, the audience over-indexes on Letters to Juliet (164.75×), Failure to Launch (179.03×), Emily Osment (64.82×), and Mercenary (99.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sleepless in Seattle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.