Rascasse Audience Intelligence

Sleepless in Seattle Audience in United States

A data profile of the people who buy, follow and care about Sleepless in Seattle in United States — modelled from more than twelve digital signal sources. Sleepless in Seattle has an estimated audience of 1,417,872 people in United States.

#1260among Movie / TV Show / Series in United States#3105in Movies & TV

The average Sleepless in Seattle fan in United States is 47.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Washington.

Top brand affinities include One Day (2011 film), Letters to Juliet, Failure to Launch, with strongest over-indexing on One Day (2011 film) (69.11× the country average).

Demographically, the Sleepless in Seattle audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Design Affinity, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sleepless in Seattle fan in United States is more female, around 47.0 years old, with strong Design Affinity tendencies and a notable affinity for One Day (2011 film).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sleepless in Seattle profile in United States.

Audience size
1.4M
in United States
Gender
64.7%♀
35.3% male
Age
47.0
average years
Country rank
#18517
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sleepless in Seattle viewers

64.7% are female, 35.3% are male, average age 47.0.

Fig. 02

Gender split

64.7%
Female
35.3%
Male
Demographic split for Sleepless in Seattle audience in United States
MetricValue
Female64.7%
Male35.3%
Average age47.0
Estimated audience size1,417,872
Fig. 03

Age distribution

Ø 47.0
average years
Age distribution of the Sleepless in Seattle audience in United States
Age bracketShare%
16-196%
20-2910%
30-3919%
40-4928%
50+37%
Fig. 04

Worldwide distribution

38.3%

of the worldwide Sleepless in Seattle audience comes from United States.

Worldwide audience distribution share by country for Sleepless in Seattle
CountryShare
United States38.3%
United Kingdom9.4%
Germany6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sleepless in Seattle audience in United States is strongest.

Fig. 05

Top regions by affinity

Sleepless in Seattle fans by region: top regions in United States
#RegionReachAffinity×
01Washington~80K2.90×
02Utah~20K1.52×
03Oregon~20K1.46×
04Idaho~10K1.40×
05Montana~5K1.20×
06Alaska~3K1.15×
07California~200K1.14×
08Washington, District of Columbia~5K1.12×
09Vermont~3K1.07×
10Colorado~20K1.06×
11New York~80K1.03×
12Minnesota~20K1.03×
13Tennessee~30K1.01×
14Massachusetts~30K1.01×
15Kansas~10K1.01×
16Maine~5K1.01×
17Missouri~20K1.00×
18Oklahoma~20K1.00×
19Arizona~30K0.99×
20Illinois~40K0.96×
21Nebraska~7K0.96×
22Iowa~10K0.95×
23Arkansas~10K0.94×
24Hawaii~5K0.94×
25New Hampshire~5K0.94×
26Indiana~20K0.93×
27Connecticut~10K0.93×
28Ohio~40K0.92×
29Wisconsin~20K0.92×
30Kentucky~20K0.92×
31New Mexico~6K0.92×
32Texas~100K0.91×
33Michigan~30K0.91×
34Virginia~30K0.91×
35Rhode Island~4K0.90×
36New Jersey~30K0.89×
37Pennsylvania~40K0.88×
38North Carolina~40K0.88×
39Maryland~20K0.88×
40Nevada~10K0.86×
41North Dakota~2K0.85×
42South Carolina~20K0.84×
43Georgia~30K0.83×
44Alabama~20K0.83×
45South Dakota~3K0.81×
46Florida~70K0.79×
47Delaware~3K0.79×
48Louisiana~10K0.76×
49West Virginia~5K0.75×
50Mississippi~8K0.70×
Fig. 06

Affinity by region

Affinity by region — Sleepless in Seattle, United States
0.70×1.00×2.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sleepless in Seattle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sleepless in Seattle audience
#·InterestCategoryAffinity×
01Dark TranquillityMusic & Radio214.28×
02Failure to LaunchMovies & TV179.03×
03Letters to JulietMovies & TV164.75×
04MercenaryMusic & Radio99.04×
05Lucas CruikshankMovies & TV94.56×
06Turner & HoochMovies & TV92.41×
07Kelli BerglundMovies & TV78.38×
08Just Go with ItMovies & TV73.31×
09One Day (2011 film)Movies & TV69.11×
10Emily OsmentMovies & TV64.82×
11Lone SurvivorMovies & TV58.96×
12The Break-UpMovies & TV55.38×
13Dumb and DumberMovies & TV53.80×
14Punch-Drunk LoveMovies & TV52.37×
15Dave MustaineMusic & Radio43.16×
1650 First DatesMovies & TV41.92×
17Breakfast at Tiffany's (film)Movies & TV37.01×
18Love ActuallyMovies & TV36.73×
19Avan JogiaMovies & TV26.45×
20The Master (2012 film)Movies & TV22.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sleepless in Seattle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sleepless in Seattle audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.28×
SpiritualityBALANCE1.27×
MindfulnessBALANCE1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sleepless in Seattle audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.92×
Convenience OrientationPREMIUM0.93×
Risk AppetiteTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sleepless in Seattle have in United States?

Sleepless in Seattle has an estimated audience of 1,417,872 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sleepless in Seattle viewers?

64.7% of Sleepless in Seattle fans are female, 35.3% are male, with an average age of 47.0 years.

03

Which brands do Sleepless in Seattle fans like most?

Sleepless in Seattle fans show strongest brand affinity for One Day (2011 film) (69.11×), Letters to Juliet (164.75×), and Failure to Launch (179.03×) over the country average.

04

Where do Sleepless in Seattle fans live in United States?

Sleepless in Seattle fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Washington (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Sleepless in Seattle fans also like?

Beyond Sleepless in Seattle itself, the audience over-indexes on Letters to Juliet (164.75×), Failure to Launch (179.03×), Emily Osment (64.82×), and Mercenary (99.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Sleepless in Seattle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sleepless in Seattle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →