Rascasse Audience Intelligence

Mercenary Audience in United States

A data profile of the people who buy, follow and care about Mercenary in United States — modelled from more than twelve digital signal sources. Mercenary has an estimated audience of 1,664,816 people in United States.

#51among Metal in United States#3190among Person in United States#1936in Music & Radio

The average Mercenary fan in United States is 35.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sleepless in Seattle, Heaven Shall Burn, Queensrÿche, with strongest over-indexing on Sleepless in Seattle (99.04× the country average).

Demographically, the Mercenary audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mercenary fan in United States is more male, around 35.3 years old, with strong Patriotism tendencies and a notable affinity for Sleepless in Seattle.

Category: Music & Radio · Type: Person · Subtype: Metal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mercenary profile in United States.

Audience size
1.7M
in United States
Gender
16.5%♀
83.5% male
Age
35.3
average years
Country rank
#16406
Person in United States
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mercenary fans

16.5% are female, 83.5% are male, average age 35.3.

Fig. 02

Gender split

16.5%
Female
83.5%
Male
Demographic split for Mercenary audience in United States
MetricValue
Female16.5%
Male83.5%
Average age35.3
Estimated audience size1,664,816
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Mercenary audience in United States
Age bracketShare%
16-1920%
20-2932%
30-3923%
40-4914%
50+10%
Fig. 04

Worldwide distribution

55.8%

of the worldwide Mercenary audience comes from United States.

Worldwide audience distribution share by country for Mercenary
CountryShare
United States55.8%
United Kingdom7.1%
Germany5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mercenary audience in United States is strongest.

Fig. 05

Top regions by affinity

Mercenary fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.27×
02North Dakota~5K1.25×
03Oklahoma~30K1.24×
04Nebraska~10K1.17×
05Hawaii~9K1.13×
06Kentucky~30K1.12×
07Alaska~4K1.11×
08Indiana~40K1.10×
09Alabama~30K1.10×
10North Carolina~60K1.09×
11Pennsylvania~70K1.07×
12Kansas~20K1.07×
13Washington~40K1.06×
14Missouri~30K1.06×
15Arkansas~20K1.06×
16Texas~200K1.04×
17Montana~5K1.03×
18South Dakota~4K1.02×
19New Jersey~50K1.01×
20New York~100K1.00×
21Ohio~60K1.00×
22Virginia~50K1.00×
23Louisiana~20K1.00×
24West Virginia~9K1.00×
25Georgia~60K0.99×
26Oregon~20K0.99×
27Mississippi~20K0.99×
28Rhode Island~6K0.99×
29Illinois~60K0.98×
30Idaho~9K0.98×
31Utah~20K0.97×
32Michigan~50K0.96×
33Arizona~40K0.96×
34Nevada~20K0.96×
35Maine~6K0.96×
36Maryland~30K0.94×
37Connecticut~20K0.94×
38Florida~100K0.92×
39Minnesota~20K0.92×
40Massachusetts~30K0.91×
41New Mexico~9K0.91×
42Tennessee~30K0.90×
43Iowa~10K0.90×
44Washington, District of Columbia~5K0.90×
45Wisconsin~30K0.89×
46Vermont~3K0.89×
47South Carolina~20K0.87×
48New Hampshire~6K0.86×
49Colorado~30K0.85×
50Delaware~4K0.84×
Fig. 06

Affinity by region

Affinity by region — Mercenary, United States
0.84×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mercenary audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mercenary audience
#·InterestCategoryAffinity×
01Heaven Shall BurnMusic & Radio745.30×
02PowerwolfMusic & Radio139.59×
03Sleepless in SeattleMovies & TV99.04×
04QueensrÿcheMusic & Radio62.51×
05HeadbangingMusic & Radio48.65×
06Arch EnemyMusic & Radio44.49×
07RammsteinMusic & Radio38.12×
08Bridgit MendlerMovies & TV32.44×
09Judas PriestMusic & Radio26.48×
10DeftonesMusic & Radio22.53×
11Iron MaidenMusic & Radio22.30×
12System of a DownMusic & Radio20.48×
13Scorpions (band)Music & Radio19.45×
14Chester BenningtonMusic & Radio17.39×
15EvanescenceMusic & Radio15.42×
16Slipknot (band)Music & Radio15.38×
17Nu metalMusic & Radio12.32×
18Thrash metalMusic & Radio11.60×
19Death metalMusic & Radio10.13×
20Ozzy OsbourneMusic & Radio7.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mercenary audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mercenary audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.48×
TraditionCONSERVATISM1.80×
SpiritualityBALANCE1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mercenary audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.53×
Quality AwarenessPREMIUM0.63×
SustainabilityBALANCE0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mercenary have in United States?

Mercenary has an estimated audience of 1,664,816 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mercenary fans?

16.5% of Mercenary fans are female, 83.5% are male, with an average age of 35.3 years.

03

Which brands do Mercenary fans like most?

Mercenary fans show strongest brand affinity for Sleepless in Seattle (99.04×), Heaven Shall Burn (745.3×), and Queensrÿche (62.51×) over the country average.

04

Where do Mercenary fans live in United States?

Mercenary fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mercenary fans also like?

Beyond Mercenary itself, the audience over-indexes on Heaven Shall Burn (745.3×), Queensrÿche (62.51×), Bridgit Mendler (32.44×), and Powerwolf (139.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Metal audiences in United States

See Mercenary audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mercenary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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