Mercenary Audience in United States

Mercenary has an estimated audience of 804,384 people in United States. 23.9% are female, 76.1% are male, average age 37.0. Top regions: Texas, California, Florida. Top brand affinities: Heaven Shall Burn, Bridgit Mendler, Volbeat, Thrash metal, System of a Down.

The average Mercenary fan in United States is 37.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Heaven Shall Burn, Bridgit Mendler, Volbeat, with strongest over-indexing on Heaven Shall Burn (657.62× the country average). Demographically, the Mercenary audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Tradition, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Metal

Demographics of Mercenary fans

Demographic split for Mercenary audience in United States
MetricValue
Female23.9%
Male76.1%
Average age37.0
Estimated audience size804,384

Audience persona

The typical Mercenary fan in United States is more male, around 37.0 years old, with strong Tradition tendencies and a notable affinity for Heaven Shall Burn.

Top regions in United States

Top regions ranked by reach for Mercenary in United States
RegionReachAffinity
Texas143,8621.11×
California116,9980.7×
Florida107,9021.05×
New York95,2641.13×
Georgia53,3581.14×
Pennsylvania51,7441.02×
Illinois49,2390.98×
North Carolina48,3481.06×
Ohio43,2580.93×
Virginia39,4361.07×
Michigan38,7170.98×
Arizona37,8441.23×
New Jersey36,6300.95×
Washington35,6181.17×
Tennessee30,8331.02×
Massachusetts28,2170.95×
Indiana27,3120.99×
Maryland25,9911×
Alabama25,4201.2×
Missouri23,9060.98×
South Carolina22,6070.99×
Colorado22,1900.93×
Minnesota22,0021.02×
Louisiana21,8801.12×
Wisconsin20,4080.9×
Kentucky19,4401.02×
Oregon19,0501.1×
Oklahoma18,2561.09×
Nevada16,1541.1×
Connecticut15,4951.02×
Mississippi13,4281.08×
Utah13,3770.99×
Arkansas12,9941.04×
Iowa11,6860.94×
Kansas11,6670.98×
Hawaii8,0201.23×
Idaho7,3960.97×
West Virginia7,0501×
Nebraska6,8980.91×
New Mexico6,8130.9×
New Hampshire5,3120.89×
Maine4,8440.89×
Washington, District of Columbia4,8201.06×
Rhode Island4,1700.87×
Alaska3,8261.18×
Montana3,6720.87×
Delaware3,3710.81×
North Dakota2,9080.94×
South Dakota2,8540.82×
Vermont2,3110.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mercenary audience
BrandAffinityCategory
Heaven Shall Burn657.62×Music & Radio
Bridgit Mendler36.23×Movies & TV
Volbeat48×Music & Radio
Thrash metal12.98×Music & Radio
System of a Down23.09×Music & Radio
Stitch!10.67×Movies & TV
Deftones18.91×Music & Radio
Ozzy Osbourne8.85×Music & Radio
Queensrÿche40.65×Music & Radio
Slipknot (band)16.63×Music & Radio
Immortal (band)25.13×Music & Radio
Death metal10.33×Music & Radio
Chester Bennington15.89×Music & Radio
Judas Priest24.3×Music & Radio
Manowar30.73×Music & Radio
Scorpions (band)13×Music & Radio
Superman2.12×Movies & TV
Sleepless in Seattle20.29×Movies & TV
Ice Nine Kills28.27×Music & Radio
August Burns Red48.14×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mercenary audience
TraitClusterScore
TraditionCONSERVATISM1.99
ExtroversionTHRILL1.65
Risk AppetiteTHRILL1.6
PatriotismCONSERVATISM1.54
LGBTQ+ IdentityOPEN1.38
Urban LifestyleOPEN1.23

Worldwide distribution

Worldwide audience distribution share by country for Mercenary
CountryShare
United States49.7%
United Kingdom7.4%
India6.5%

See Mercenary audiences in other countries

More Metal audiences in United States

Frequently asked questions

How many fans does Mercenary have in United States?

Mercenary has an estimated audience of 804,384 people in United States, concentrated in Texas and California.

What is the gender split and age of Mercenary fans?

23.9% of Mercenary fans are female, 76.1% are male, with an average age of 37.0 years.

Which brands do Mercenary fans like most?

Mercenary fans show strongest brand affinity for Heaven Shall Burn (657.62×), Bridgit Mendler (36.23×), and Volbeat (48×) over the country average.

Where do Mercenary fans live in United States?

Mercenary fans in United States are most concentrated in Texas (reach 143,862), California (reach 116,998), and Florida (reach 107,902). These three regions account for the largest share of the active audience.

What other brands do Mercenary fans also like?

Beyond Mercenary itself, the audience over-indexes on Bridgit Mendler (36.23×), Volbeat (48×), Thrash metal (12.98×), and System of a Down (23.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mercenary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.