Mercenary Audience in United States

Mercenary logo

Mercenary has an estimated audience of 804,384 people in United States. 23.9% are female, 76.1% are male, average age 37.0. Top regions: Texas, California, Florida. Top brand affinities: Winemaking, Gloria, Monmouth County, New Jersey, Dog breed, Combat sport.

The average Mercenary fan in United States is 37.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Winemaking, Gloria, Monmouth County, New Jersey, with strongest over-indexing on Winemaking (20.38× the country average). Demographically, the Mercenary audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Tradition, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Metal

Demographics of Mercenary fans

Demographic split for Mercenary audience in United States
MetricValue
Female23.9%
Male76.1%
Average age37.0
Estimated audience size804,384

Audience persona

The typical Mercenary fan in United States is more male, around 37.0 years old, with strong Tradition tendencies and a notable affinity for Winemaking.

Top regions in United States

Top regions ranked by reach for Mercenary in United States
RegionReachAffinity
Texas143,8621.11×
California116,9980.7×
Florida107,9021.05×
New York95,2641.13×
Georgia53,3581.14×
Pennsylvania51,7441.02×
Illinois49,2390.98×
North Carolina48,3481.06×
Ohio43,2580.93×
Virginia39,4361.07×
Michigan38,7170.98×
Arizona37,8441.23×
New Jersey36,6300.95×
Washington35,6181.17×
Tennessee30,8331.02×
Massachusetts28,2170.95×
Indiana27,3120.99×
Maryland25,9911×
Alabama25,4201.2×
Missouri23,9060.98×
South Carolina22,6070.99×
Colorado22,1900.93×
Minnesota22,0021.02×
Louisiana21,8801.12×
Wisconsin20,4080.9×
Kentucky19,4401.02×
Oregon19,0501.1×
Oklahoma18,2561.09×
Nevada16,1541.1×
Connecticut15,4951.02×
Mississippi13,4281.08×
Utah13,3770.99×
Arkansas12,9941.04×
Iowa11,6860.94×
Kansas11,6670.98×
Hawaii8,0201.23×
Idaho7,3960.97×
West Virginia7,0501×
Nebraska6,8980.91×
New Mexico6,8130.9×
New Hampshire5,3120.89×
Maine4,8440.89×
Washington, District of Columbia4,8201.06×
Rhode Island4,1700.87×
Alaska3,8261.18×
Montana3,6720.87×
Delaware3,3710.81×
North Dakota2,9080.94×
South Dakota2,8540.82×
Vermont2,3110.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mercenary audience
BrandAffinityCategory
Winemaking20.38×Food & Beverages
Gloria20×Music & Radio
Monmouth County, New Jersey19.48×Travel & Leisure
Dog breed2.18×Pets & Animals
Combat sport2.19×Sports
Edelman (firm)30.95×Business & Career
Gift registry16.63×Kids & Family
Home construction1.66×Home & Garden
Alaska1.86×Travel & Leisure
Israel2.24×Travel & Leisure
Minnesota1.76×Travel & Leisure
Monogram3.48×Home & Garden
JibJab5.09×Internet & Social Media
Harmony Korine9.43×Movies & TV
Bank account2.13×Business & Career
Electrolyte3.94×Health
Google Photos2.06×Technology & Electronics
Staycation2.67×Home & Garden
Nebraska2.15×Travel & Leisure
Moquegua9.85×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mercenary audience
TraitClusterScore
TraditionCONSERVATISM1.99
ExtroversionTHRILL1.65
Risk AppetiteTHRILL1.6
PatriotismCONSERVATISM1.54
LGBTQ+ IdentityOPEN1.38
Urban LifestyleOPEN1.23

Worldwide distribution

Worldwide audience distribution share by country for Mercenary
CountryShare
United States49.7%
United Kingdom7.4%
India6.5%

See Mercenary audiences in other countries

More Metal audiences in United States

Frequently asked questions

How many fans does Mercenary have in United States?

Mercenary has an estimated audience of 804,384 people in United States, concentrated in Texas and California.

What is the gender split and age of Mercenary fans?

23.9% of Mercenary fans are female, 76.1% are male, with an average age of 37.0 years.

Which brands do Mercenary fans like most?

Mercenary fans show strongest brand affinity for Winemaking (20.38×), Gloria (20×), and Monmouth County, New Jersey (19.48×) over the country average.

Where do Mercenary fans live in United States?

Mercenary fans in United States are most concentrated in Texas (reach 143,862), California (reach 116,998), and Florida (reach 107,902). These three regions account for the largest share of the active audience.

What other brands do Mercenary fans also like?

Beyond Mercenary itself, the audience over-indexes on Gloria (20×), Monmouth County, New Jersey (19.48×), Dog breed (2.18×), and Combat sport (2.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mercenary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.