Rascasse Audience Intelligence

Nu metal Audience in United States

A data profile of the people who buy, follow and care about Nu metal in United States — modelled from more than twelve digital signal sources. Nu metal has an estimated audience of 4,900,330 people in United States.

#159among Musical genre in United States#3847among Topic in United States#605in Music & Radio

The average Nu metal fan in United States is 37.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Avatar (Swedish band), Casey, Android (operating system), with strongest over-indexing on Avatar (Swedish band) (14.07× the country average).

Demographically, the Nu metal audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Extroversion, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nu metal fan in United States is more male, around 37.2 years old, with strong Extroversion tendencies and a notable affinity for Avatar (Swedish band).

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nu metal profile in United States.

Audience size
4.9M
in United States
Gender
44.9%♀
55.1% male
Age
37.2
average years
Country rank
#6831
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nu metal fans

44.9% are female, 55.1% are male, average age 37.2.

Fig. 02

Gender split

44.9%
Female
55.1%
Male
Demographic split for Nu metal audience in United States
MetricValue
Female44.9%
Male55.1%
Average age37.2
Estimated audience size4,900,330
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Nu metal audience in United States
Age bracketShare%
16-1924%
20-2922%
30-3919%
40-4920%
50+16%
Fig. 04

Worldwide distribution

44.5%

of the worldwide Nu metal audience comes from United States.

Worldwide audience distribution share by country for Nu metal
CountryShare
United States44.5%
Germany5.7%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nu metal audience in United States is strongest.

Fig. 05

Top regions by affinity

Nu metal fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~70K1.23×
02Washington~100K1.17×
03Oklahoma~60K1.17×
04New Mexico~30K1.17×
05Arizona~100K1.15×
06Maine~20K1.15×
07West Virginia~30K1.13×
08Kentucky~70K1.12×
09Nevada~50K1.11×
10California~600K1.10×
11Alaska~10K1.09×
12Indiana~100K1.07×
13Tennessee~100K1.05×
14Missouri~80K1.05×
15Utah~50K1.05×
16Arkansas~40K1.05×
17New Hampshire~20K1.05×
18Texas~400K1.04×
19Kansas~40K1.04×
20Idaho~30K1.04×
21Iowa~40K1.03×
22Alabama~70K1.02×
23Minnesota~70K1.01×
24Rhode Island~20K1.00×
25Pennsylvania~200K0.99×
26Virginia~100K0.99×
27Massachusetts~100K0.99×
28Colorado~80K0.98×
29Wisconsin~70K0.98×
30Connecticut~50K0.98×
31North Dakota~10K0.98×
32Illinois~200K0.97×
33Ohio~100K0.97×
34Vermont~8K0.97×
35South Dakota~10K0.96×
36North Carolina~100K0.95×
37Nebraska~20K0.95×
38Montana~10K0.95×
39Michigan~100K0.94×
40Maryland~80K0.92×
41Louisiana~60K0.91×
42Delaware~10K0.91×
43Georgia~100K0.89×
44New Jersey~100K0.89×
45South Carolina~60K0.88×
46New York~200K0.87×
47Florida~300K0.85×
48Mississippi~30K0.83×
49Hawaii~20K0.83×
50Washington, District of Columbia~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Nu metal, United States
0.81×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nu metal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nu metal audience
#·InterestCategoryAffinity×
01OriginMusic & Radio14.44×
02Avatar (Swedish band)Music & Radio14.07×
03EvanescenceMusic & Radio13.03×
04Cynic (band)Music & Radio12.30×
05NebulaMusic & Radio11.82×
06MaroonMusic & Radio11.48×
07Black MirrorsMusic & Radio10.84×
08Integrity (band)Music & Radio10.36×
09CaseyMusic & Radio9.83×
10BatmanMovies & TV4.88×
11Catherine O'HaraMovies & TV4.75×
12Android (operating system)Technology & Electronics3.50×
13BeetlejuiceMovies & TV3.39×
14Social networking serviceTechnology & Electronics3.34×
15HumourLiterature2.46×
16Heavy metal musicMusic & Radio2.37×
17TikTokInternet & Social Media2.12×
18CultureLiterature2.07×
19BooksLiterature2.05×
20Video gamesGames1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nu metal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nu metal audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.76×
PatriotismCONSERVATISM1.68×
Pet OwnershipJOY1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nu metal audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.72×
SustainabilityBALANCE0.81×
Price SensitivityPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nu metal have in United States?

Nu metal has an estimated audience of 4,900,330 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nu metal fans?

44.9% of Nu metal fans are female, 55.1% are male, with an average age of 37.2 years.

03

Which brands do Nu metal fans like most?

Nu metal fans show strongest brand affinity for Avatar (Swedish band) (14.07×), Casey (9.83×), and Android (operating system) (3.5×) over the country average.

04

Where do Nu metal fans live in United States?

Nu metal fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Nu metal fans also like?

Beyond Nu metal itself, the audience over-indexes on Casey (9.83×), Android (operating system) (3.5×), Batman (4.88×), and Social networking service (3.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Nu metal audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nu metal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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