Nu metal Audience in United States

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Nu metal has an estimated audience of 4,900,330 people in United States. 44.9% are female, 55.1% are male, average age 37.2. Top regions: California, Texas, Florida. Top brand affinities: Casey, Avatar (Swedish band), Android (operating system), Batman, Social networking service.

The average Nu metal fan in United States is 37.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Casey, Avatar (Swedish band), Android (operating system), with strongest over-indexing on Casey (9.83× the country average). Demographically, the Nu metal audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Nu metal fans

Demographic split for Nu metal audience in United States
MetricValue
Female44.9%
Male55.1%
Average age37.2
Estimated audience size4,900,330

Audience persona

The typical Nu metal fan in United States is more male, around 37.2 years old, with strong Risk Appetite tendencies and a notable affinity for Casey.

Top regions in United States

Top regions ranked by reach for Nu metal in United States
RegionReachAffinity
California611,4391.13×
Texas445,0951.06×
Florida291,7680.88×
New York256,5980.94×
Pennsylvania168,0081.02×
Illinois164,2081.01×
Ohio155,7381.03×
North Carolina145,9940.99×
Georgia133,9660.89×
Michigan124,9890.98×
Washington124,4001.27×
Arizona122,3561.22×
Virginia118,4840.99×
New Jersey112,4910.9×
Tennessee105,0761.07×
Indiana99,4141.11×
Massachusetts98,2331.02×
Missouri84,1721.07×
Colorado79,7651.03×
Maryland78,8840.94×
Minnesota76,3281.09×
Oregon75,1891.34×
Alabama74,7691.09×
Wisconsin73,0110.99×
Kentucky67,7341.1×
South Carolina62,4720.85×
Oklahoma61,1971.12×
Louisiana55,6890.88×
Nevada53,8671.14×
Connecticut48,7930.99×
Utah46,4121.06×
Iowa43,2211.07×
Kansas42,1061.09×
Arkansas40,5621×
Mississippi30,4390.75×
New Mexico28,1841.15×
Idaho25,5851.04×
West Virginia25,2891.11×
Nebraska21,4440.87×
Maine20,7491.18×
New Hampshire19,6431.02×
Rhode Island15,6361×
Hawaii15,3460.73×
Montana12,3310.91×
Delaware11,0180.81×
Washington, District of Columbia10,7730.73×
Alaska10,4481×
South Dakota10,0970.89×
North Dakota8,4840.84×
Vermont7,5630.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nu metal audience
BrandAffinityCategory
Casey9.83×Music & Radio
Avatar (Swedish band)14.07×Music & Radio
Android (operating system)3.5×Technology & Electronics
Batman4.88×Movies & TV
Social networking service3.34×Technology & Electronics
Sleep Token10.63×Music & Radio
Maroon11.48×Music & Radio
Black Mirrors10.84×Music & Radio
Nebula11.82×Music & Radio
Humour2.46×Literature
Origin14.44×Music & Radio
Culture2.07×Literature
Catherine O'Hara4.75×Movies & TV
Beetlejuice3.39×Movies & TV
TikTok2.12×Internet & Social Media
Evanescence13.03×Music & Radio
Superman1.75×Movies & TV
Integrity (band)10.36×Music & Radio
Heavy metal music2.37×Music & Radio
Cynic (band)12.3×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nu metal audience
TraitClusterScore
Risk AppetiteTHRILL2.33
ExtroversionTHRILL1.81
TraditionCONSERVATISM1.59
Early Adopter MentalityPOWER1.42
Luxury OrientationPREMIUM1.3
PatriotismCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Nu metal
CountryShare
United States44.5%
Germany5.7%
United Kingdom5.7%

See Nu metal audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Nu metal have in United States?

Nu metal has an estimated audience of 4,900,330 people in United States, concentrated in California and Texas.

What is the gender split and age of Nu metal fans?

44.9% of Nu metal fans are female, 55.1% are male, with an average age of 37.2 years.

Which brands do Nu metal fans like most?

Nu metal fans show strongest brand affinity for Casey (9.83×), Avatar (Swedish band) (14.07×), and Android (operating system) (3.5×) over the country average.

Where do Nu metal fans live in United States?

Nu metal fans in United States are most concentrated in California (reach 611,439), Texas (reach 445,095), and Florida (reach 291,768). These three regions account for the largest share of the active audience.

What other brands do Nu metal fans also like?

Beyond Nu metal itself, the audience over-indexes on Avatar (Swedish band) (14.07×), Android (operating system) (3.5×), Batman (4.88×), and Social networking service (3.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nu metal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.