Origin Audience in United States

Origin logo

Origin has an estimated audience of 2,477,235 people in United States. 44.8% are female, 55.2% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Winemaking, Gloria, Gift registry, Urban Outfitters, Dog breed.

The average Origin fan in United States is 39.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Winemaking, Gloria, Gift registry, with strongest over-indexing on Winemaking (17.15× the country average). Demographically, the Origin audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Metal

Demographics of Origin fans

Demographic split for Origin audience in United States
MetricValue
Female44.8%
Male55.2%
Average age39.5
Estimated audience size2,477,235

Audience persona

The typical Origin fan in United States is more male, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Winemaking.

Top regions in United States

Top regions ranked by reach for Origin in United States
RegionReachAffinity
California315,0611.16×
Texas243,3141.14×
Florida177,2431.06×
New York163,7541.18×
North Carolina89,1391.2×
Georgia80,1561.05×
Illinois77,9600.94×
Ohio75,2610.99×
Pennsylvania75,2440.9×
Michigan69,7231.08×
Virginia69,4521.15×
Washington68,5301.38×
New Jersey63,7481.01×
Arizona61,0271.21×
Massachusetts53,9751.11×
Tennessee48,8060.98×
Colorado47,3051.21×
Maryland44,8621.05×
Indiana41,5740.92×
Missouri38,4430.96×
Alabama34,5541×
Louisiana33,8991.06×
South Carolina33,8180.91×
Oregon33,7441.19×
Wisconsin32,9520.88×
Minnesota32,5210.92×
Kentucky26,7730.86×
Oklahoma26,0710.95×
Connecticut25,3561.02×
Nevada21,9250.92×
Utah20,5770.93×
Mississippi17,9180.88×
Iowa17,0000.83×
Arkansas16,6130.81×
Kansas16,5810.85×
Maine15,4161.74×
Idaho12,0680.97×
New Mexico10,0670.81×
New Hampshire9,8611.01×
Hawaii9,8290.92×
Nebraska9,6560.78×
West Virginia9,5620.83×
Washington, District of Columbia8,0531.08×
Rhode Island7,3600.93×
Montana7,0481.03×
Delaware5,7900.85×
Alaska5,6011.06×
South Dakota4,3060.75×
Vermont4,0930.94×
North Dakota4,0520.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Origin audience
BrandAffinityCategory
Winemaking17.15×Food & Beverages
Gloria20×Music & Radio
Gift registry26.39×Kids & Family
Urban Outfitters3.67×Shopping
Dog breed2.28×Pets & Animals
Israel3.91×Travel & Leisure
Vocal harmony7.38×Music & Radio
Monmouth County, New Jersey15.35×Travel & Leisure
Grinch6.03×Movies & TV
Nationality2.45×Politics & Society
3D printing2.72×Technology & Electronics
Goop5.47×Internet & Social Media
Governor of Michigan6.45×Politics & Society
Fairy godmother6.27×Literature
Home staging4.4×Home & Garden
Wok5.31×Food & Beverages
No Escape (1994 film)8.87×Movies & TV
Staycation2.54×Home & Garden
Celtic mythology7.54×Arts & Culture
Bank account1.79×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Origin audience
TraitClusterScore
PatriotismCONSERVATISM2.42
TravellingTHRILL1.51
SpiritualityBALANCE1.44
Urban LifestyleOPEN1.44
Early Adopter MentalityPOWER1.39
TraditionCONSERVATISM1.31

Worldwide distribution

Worldwide audience distribution share by country for Origin
CountryShare
United States27.6%
Australia17.7%
Japan6.6%

See Origin audiences in other countries

More Metal audiences in United States

Frequently asked questions

How many fans does Origin have in United States?

Origin has an estimated audience of 2,477,235 people in United States, concentrated in California and Texas.

What is the gender split and age of Origin fans?

44.8% of Origin fans are female, 55.2% are male, with an average age of 39.5 years.

Which brands do Origin fans like most?

Origin fans show strongest brand affinity for Winemaking (17.15×), Gloria (20×), and Gift registry (26.39×) over the country average.

Where do Origin fans live in United States?

Origin fans in United States are most concentrated in California (reach 315,061), Texas (reach 243,314), and Florida (reach 177,243). These three regions account for the largest share of the active audience.

What other brands do Origin fans also like?

Beyond Origin itself, the audience over-indexes on Gloria (20×), Gift registry (26.39×), Urban Outfitters (3.67×), and Dog breed (2.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Origin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.