Rascasse Audience Intelligence

Common Sense Media Audience in United States

A data profile of the people who buy, follow and care about Common Sense Media in United States — modelled from more than twelve digital signal sources. Common Sense Media has an estimated audience of 1,066,099 people in United States.

#4among Non-governmental organization in United States#201among NGO / Political Party in United States#1352in Politics & Society

The average Common Sense Media fan in United States is 43.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include pearl harbor, Lexicon (company), Bath and Bodyworks, with strongest over-indexing on pearl harbor (313.88× the country average).

Demographically, the Common Sense Media audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Common Sense Media fan in United States is more female, around 43.9 years old, with strong Spirituality tendencies and a notable affinity for pearl harbor.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Non-governmental organization

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Common Sense Media profile in United States.

Audience size
1.1M
in United States
Gender
57.1%♀
42.9% male
Age
43.9
average years
Country rank
#22705
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Common Sense Media fans

57.1% are female, 42.9% are male, average age 43.9.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Common Sense Media audience in United States
MetricValue
Female57.1%
Male42.9%
Average age43.9
Estimated audience size1,066,099
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Common Sense Media audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3920%
40-4924%
50+31%
Fig. 04

Worldwide distribution

62.8%

of the worldwide Common Sense Media audience comes from United States.

Worldwide audience distribution share by country for Common Sense Media
CountryShare
United States62.8%
United Kingdom5.3%
Canada5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Common Sense Media audience in United States is strongest.

Fig. 05

Top regions by affinity

Common Sense Media fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K2.17×
02Idaho~9K1.76×
03Vermont~3K1.57×
04Washington~30K1.43×
05Oregon~20K1.42×
06Maine~5K1.32×
07Tennessee~30K1.22×
08Colorado~20K1.22×
09Minnesota~20K1.18×
10Montana~3K1.16×
11Virginia~30K1.15×
12New Hampshire~5K1.14×
13Kansas~9K1.13×
14Nebraska~6K1.13×
15Alaska~2K1.12×
16Massachusetts~20K1.11×
17Missouri~20K1.09×
18North Carolina~30K1.07×
19Indiana~20K1.06×
20Wisconsin~20K1.02×
21Oklahoma~10K1.00×
22Alabama~10K0.99×
23Michigan~30K0.97×
24Connecticut~10K0.97×
25Arkansas~8K0.96×
26Georgia~30K0.95×
27California~100K0.94×
28South Carolina~10K0.94×
29Kentucky~10K0.94×
30Ohio~30K0.92×
31Maryland~20K0.91×
32North Dakota~2K0.91×
33Washington, District of Columbia~3K0.90×
34Iowa~7K0.88×
35Rhode Island~3K0.86×
36West Virginia~4K0.83×
37Texas~70K0.82×
38Pennsylvania~30K0.82×
39Illinois~30K0.80×
40Arizona~20K0.79×
41Mississippi~6K0.75×
42South Dakota~2K0.73×
43Louisiana~9K0.71×
44New York~40K0.68×
45Florida~50K0.67×
46New Jersey~20K0.67×
47Delaware~2K0.66×
48Hawaii~3K0.63×
49New Mexico~3K0.58×
50Nevada~5K0.51×
Fig. 06

Affinity by region

Affinity by region — Common Sense Media, United States
0.51×1.00×2.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Common Sense Media audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Common Sense Media audience
#·InterestCategoryAffinity×
01ShikabalaSports1009.35×
02pearl harborPolitics & Society313.88×
03Lexicon (company)Technology & Electronics292.75×
04CruisesOnlyBrand234.98×
05Cruise SpecialistsTravel & Leisure138.52×
06Savage GardenMusic & Radio113.37×
07Consumer Financial Protection BureauBusiness & Career104.09×
08Alice WatersFood & Beverages96.17×
09Shel SilversteinLiterature84.43×
10Eric CarleLiterature77.34×
1198 DegreesMusic & Radio61.52×
12Hanson (band)Music & Radio49.57×
13Reading RainbowMovies & TV46.53×
14Philadelphia (magazine)News42.14×
15Bath and BodyworksShopping30.11×
16Mandy MooreMusic & Radio29.02×
17Jennifer Love HewittMovies & TV20.99×
18Boot BarnFashion & Accessoires20.00×
19DieselMusic & Radio15.53×
20Groovy (programming language)Technology & Electronics14.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Common Sense Media audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Common Sense Media audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.46×
Community OrientationOPEN1.29×
Early Adopter MentalityPOWER1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Common Sense Media audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.89×
Luxury OrientationPREMIUM0.95×
IndulgenceJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Common Sense Media have in United States?

Common Sense Media has an estimated audience of 1,066,099 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Common Sense Media fans?

57.1% of Common Sense Media fans are female, 42.9% are male, with an average age of 43.9 years.

03

Which brands do Common Sense Media fans like most?

Common Sense Media fans show strongest brand affinity for pearl harbor (313.88×), Lexicon (company) (292.75×), and Bath and Bodyworks (30.11×) over the country average.

04

Where do Common Sense Media fans live in United States?

Common Sense Media fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Common Sense Media fans also like?

Beyond Common Sense Media itself, the audience over-indexes on Lexicon (company) (292.75×), Bath and Bodyworks (30.11×), Shel Silverstein (84.43×), and Philadelphia (magazine) (42.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Non-governmental organization audiences in United States

See Common Sense Media audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Common Sense Media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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