Common Sense Media Audience in United States

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Common Sense Media has an estimated audience of 1,027,105 people in United States. 57.1% are female, 42.9% are male, average age 43.9. Top regions: California, Texas, Florida. Top brand affinities: pearl harbor, Lexicon (company), Bath and Bodyworks, Shikabala, Consumer Financial Protection Bureau.

The average Common Sense Media fan in United States is 43.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include pearl harbor, Lexicon (company), Bath and Bodyworks, with strongest over-indexing on pearl harbor (313.88× the country average). Demographically, the Common Sense Media audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Non-governmental organization

Demographics of Common Sense Media fans

Demographic split for Common Sense Media audience in United States
MetricValue
Female57.1%
Male42.9%
Average age43.9
Estimated audience size1,027,105

Audience persona

The typical Common Sense Media fan in United States is more female, around 43.9 years old, with strong Community Orientation tendencies and a notable affinity for pearl harbor.

Top regions in United States

Top regions ranked by reach for Common Sense Media in United States
RegionReachAffinity
California111,4380.99×
Texas76,9820.87×
Florida48,4390.7×
New York38,1740.67×
North Carolina35,1501.14×
Washington32,5411.58×
Georgia31,5971×
Virginia30,3191.21×
Ohio29,5380.93×
Illinois28,2510.83×
Pennsylvania27,5240.8×
Michigan27,0091.01×
Tennessee25,6451.24×
Massachusetts23,7561.17×
Colorado21,6961.34×
Utah21,0802.29×
Indiana20,1611.07×
Missouri18,3051.11×
Oregon17,8411.52×
New Jersey17,5550.67×
Arizona17,5260.84×
Minnesota17,1631.17×
Maryland16,6710.94×
Wisconsin15,3821×
South Carolina14,9940.97×
Alabama14,2280.99×
Oklahoma11,7961.03×
Kentucky11,6100.9×
Connecticut9,7170.94×
Louisiana9,3640.71×
Idaho9,0521.76×
Kansas8,2671.02×
Arkansas7,9800.94×
Iowa7,4000.87×
Nebraska5,6741.1×
Mississippi5,2610.62×
Nevada5,1150.51×
New Hampshire4,6351.15×
Maine4,5751.24×
West Virginia3,8320.8×
Montana3,1661.11×
New Mexico2,8940.56×
Vermont2,7081.5×
Hawaii2,6840.61×
Rhode Island2,6210.8×
Washington, District of Columbia2,6050.84×
Alaska2,3351.06×
Delaware1,6460.58×
South Dakota1,5850.67×
North Dakota1,5750.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Common Sense Media audience
BrandAffinityCategory
pearl harbor313.88×Politics & Society
Lexicon (company)292.75×Technology & Electronics
Bath and Bodyworks30.11×Shopping
Shikabala1009.35×Sports
Consumer Financial Protection Bureau104.09×Business & Career
Shel Silverstein84.43×Literature
Philadelphia (magazine)42.14×News
CruisesOnly234.98×
Boot Barn20×Fashion & Accessoires
Savage Garden113.37×Music & Radio
Mandy Moore29.02×Music & Radio
Jennifer Love Hewitt20.99×Movies & TV
Diesel15.53×Music & Radio
Eric Carle77.34×Literature
Alice Waters96.17×Food & Beverages
Reading Rainbow46.53×Movies & TV
98 Degrees61.52×Music & Radio
Hanson (band)49.57×Music & Radio
Groovy (programming language)14.07×Technology & Electronics
Cruise Specialists138.52×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Common Sense Media audience
TraitClusterScore
Community OrientationOPEN2.16
PatriotismCONSERVATISM1.75
Family OrientationCONSERVATISM1.54
SpiritualityBALANCE1.48
LGBTQ+ IdentityOPEN1.4
Convenience OrientationPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for Common Sense Media
CountryShare
United States62.1%
United Kingdom5.4%
Canada5.3%

See Common Sense Media audiences in other countries

More Non-governmental organization audiences in United States

Frequently asked questions

How many fans does Common Sense Media have in United States?

Common Sense Media has an estimated audience of 1,027,105 people in United States, concentrated in California and Texas.

What is the gender split and age of Common Sense Media fans?

57.1% of Common Sense Media fans are female, 42.9% are male, with an average age of 43.9 years.

Which brands do Common Sense Media fans like most?

Common Sense Media fans show strongest brand affinity for pearl harbor (313.88×), Lexicon (company) (292.75×), and Bath and Bodyworks (30.11×) over the country average.

Where do Common Sense Media fans live in United States?

Common Sense Media fans in United States are most concentrated in California (reach 111,438), Texas (reach 76,982), and Florida (reach 48,439). These three regions account for the largest share of the active audience.

What other brands do Common Sense Media fans also like?

Beyond Common Sense Media itself, the audience over-indexes on Lexicon (company) (292.75×), Bath and Bodyworks (30.11×), Shikabala (1009.35×), and Consumer Financial Protection Bureau (104.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Common Sense Media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.