Rascasse Audience Intelligence

98 Degrees Audience in United States

A data profile of the people who buy, follow and care about 98 Degrees in United States — modelled from more than twelve digital signal sources. 98 Degrees has an estimated audience of 467,812 people in United States.

#9288among Person in United States#5348in Music & Radio

The average 98 Degrees fan in United States is 38.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mike Shinoda, Orange County Choppers, Common Sense Media, with strongest over-indexing on Mike Shinoda (408.71× the country average).

Demographically, the 98 Degrees audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 98 Degrees fan in United States is more female, around 38.0 years old, with strong Indulgence tendencies and a notable affinity for Mike Shinoda.

Category: Music & Radio · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 98 Degrees profile in United States.

Audience size
468K
in United States
Gender
65.7%♀
34.3% male
Age
38.0
average years
Country rank
#38088
Person in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 98 Degrees fans

65.7% are female, 34.3% are male, average age 38.0.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for 98 Degrees audience in United States
MetricValue
Female65.7%
Male34.3%
Average age38.0
Estimated audience size467,812
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the 98 Degrees audience in United States
Age bracketShare%
16-1918%
20-2922%
30-3927%
40-4920%
50+14%
Fig. 04

Worldwide distribution

71.0%

of the worldwide 98 Degrees audience comes from United States.

Worldwide audience distribution share by country for 98 Degrees
CountryShare
United States71.0%
Canada9.0%
United Kingdom3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 98 Degrees audience in United States is strongest.

Fig. 05

Top regions by affinity

98 Degrees fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~4K2.06×
02Oklahoma~7K1.40×
03Nevada~6K1.31×
04Kansas~5K1.27×
05Ohio~20K1.26×
06Louisiana~7K1.18×
07Kentucky~7K1.17×
08Michigan~10K1.11×
09Florida~30K1.10×
10California~50K1.07×
11Missouri~8K1.06×
12West Virginia~2K1.06×
13Rhode Island~2K1.06×
14Tennessee~10K1.04×
15New Hampshire~2K1.04×
16Oregon~5K1.03×
17Iowa~4K1.00×
18Maine~2K1.00×
19New York~30K0.99×
20Massachusetts~9K0.99×
21Arkansas~4K0.99×
22Indiana~8K0.98×
23Colorado~7K0.98×
24Connecticut~5K0.98×
25Nebraska~2K0.98×
26Idaho~2K0.98×
27Pennsylvania~20K0.97×
28Montana~1K0.96×
29Arizona~9K0.95×
30Maryland~8K0.95×
31Minnesota~6K0.94×
32Utah~4K0.94×
33South Carolina~6K0.93×
34Wisconsin~6K0.93×
35Delaware~1K0.93×
36Alaska<1K0.93×
37North Dakota<1K0.93×
38Texas~40K0.92×
39Washington~8K0.92×
40New Jersey~10K0.91×
41Alabama~6K0.91×
42South Dakota<1K0.91×
43Illinois~10K0.90×
44New Mexico~2K0.88×
45Vermont<1K0.88×
46North Carolina~10K0.86×
47Virginia~10K0.85×
48Mississippi~3K0.84×
49Washington, District of Columbia~1K0.83×
50Georgia~10K0.81×
Fig. 06

Affinity by region

Affinity by region — 98 Degrees, United States
0.81×1.00×2.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 98 Degrees audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 98 Degrees audience
#·InterestCategoryAffinity×
01Mike ShinodaMusic & Radio408.71×
02Orange County ChoppersCars & Mobility113.27×
03Melanie CMusic & Radio76.19×
04Common Sense MediaPolitics & Society61.52×
05MVMT WatchesFashion & Accessoires44.75×
06A. J. McLeanMusic & Radio41.61×
07NSYNCMusic & Radio29.41×
08Nick LacheyMovies & TV28.14×
09Raven-SymonéMovies & TV20.45×
10Backstreet BoysMusic & Radio20.31×
11Charlie PuthMusic & Radio20.00×
12Lisa KudrowMovies & TV15.46×
13Paula AbdulMusic & Radio13.16×
14Chicano rapMusic & Radio12.87×
15Cameron BoyceMovies & TV12.47×
16Britney SpearsMusic & Radio5.44×
17Anne HathawayMovies & TV4.77×
18Beauty salonsBeauty & Wellness2.11×
19PinterestInternet & Social Media2.00×
20CookingFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 98 Degrees audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 98 Degrees audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.55×
PatriotismCONSERVATISM1.35×
Community OrientationOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 98 Degrees audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.61×
Early Adopter MentalityPOWER0.74×
Risk AppetiteTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 98 Degrees have in United States?

98 Degrees has an estimated audience of 467,812 people in United States, concentrated in California and Texas.

02

What is the gender split and age of 98 Degrees fans?

65.7% of 98 Degrees fans are female, 34.3% are male, with an average age of 38.0 years.

03

Which brands do 98 Degrees fans like most?

98 Degrees fans show strongest brand affinity for Mike Shinoda (408.71×), Orange County Choppers (113.27×), and Common Sense Media (61.52×) over the country average.

04

Where do 98 Degrees fans live in United States?

98 Degrees fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do 98 Degrees fans also like?

Beyond 98 Degrees itself, the audience over-indexes on Orange County Choppers (113.27×), Common Sense Media (61.52×), Melanie C (76.19×), and Chicano rap (12.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See 98 Degrees audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for 98 Degrees. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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