98 Degrees Audience in United States

98 Degrees logo

98 Degrees has an estimated audience of 461,735 people in United States. 65.7% are female, 34.3% are male, average age 38.0. Top regions: California, Florida, Texas. Top brand affinities: Whataburger, John Havlicek, A New Earth Eckhart Tolle, Kennesaw State University, Elsword.

The average 98 Degrees fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Whataburger, John Havlicek, A New Earth Eckhart Tolle, with strongest over-indexing on Whataburger (2.62× the country average). Demographically, the 98 Degrees audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person

Demographics of 98 Degrees fans

Demographic split for 98 Degrees audience in United States
MetricValue
Female65.7%
Male34.3%
Average age38.0
Estimated audience size461,735

Audience persona

The typical 98 Degrees fan in United States is more female, around 38.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for 98 Degrees in United States
RegionReachAffinity
California54,8701.08×
Florida38,0411.22×
Texas35,6040.9×
New York22,8310.88×
Ohio18,5161.3×
Pennsylvania15,4480.99×
Illinois13,9900.91×
Michigan12,3441.02×
North Carolina12,0190.87×
Georgia11,8470.83×
New Jersey11,0010.94×
Virginia9,6000.85×
Tennessee9,3321.01×
Oklahoma8,6381.68×
Missouri8,6161.16×
Arizona8,5520.91×
Indiana8,5231.01×
Washington8,4730.91×
Massachusetts7,9750.88×
Colorado7,2060.99×
Kentucky6,9841.21×
Maryland6,6160.83×
Wisconsin6,5280.94×
South Carolina6,4670.93×
Minnesota6,0150.91×
Alabama5,6430.87×
Kansas5,4211.49×
Nevada5,3601.2×
Oregon5,3091×
Louisiana5,2030.87×
Hawaii5,0522.55×
Connecticut4,8431.05×
Utah3,8700.94×
Arkansas3,8111×
Iowa3,7861×
Mississippi2,8070.74×
West Virginia2,3171.08×
Idaho2,1700.94×
Nebraska2,0990.91×
New Mexico1,8770.81×
New Hampshire1,7740.98×
Rhode Island1,6261.11×
Maine1,5900.96×
Montana1,1600.91×
Delaware1,0750.84×
Washington, District of Columbia1,0460.75×
South Dakota8450.79×
Alaska8070.82×
North Dakota7040.74×
Vermont5820.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 98 Degrees audience
BrandAffinityCategory
Whataburger2.62×Food & Beverages
John Havlicek21.27×Sports
A New Earth Eckhart Tolle67.3×Literature
Kennesaw State University16.69×Business & Career
Elsword20.45×Games
Sugar glass30.73×Food & Beverages
REC TEC Grills17.13×Sports
Home equity1.66×Home & Garden
Mortgage insurance3.77×Business & Career
Google Photos1.9×Technology & Electronics
JDSU2.3×Business & Career
Tezz5.31×Movies & TV
Johns Hopkins School of Nursing10.2×Business & Career
Saving2.15×Business & Career
Lenny Henry19.32×Movies & TV
Bank account1.7×Business & Career
Home staging3.41×Home & Garden
Scratching post5.84×Pets & Animals
Guy Fieri2.36×Movies & TV
Keith Lemon35.47×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 98 Degrees audience
TraitClusterScore
Luxury OrientationPREMIUM3.48
Risk AppetiteTHRILL1.27
CreativityOPEN1.23
Social Media UsageJOY1.16
Pet OwnershipJOY1.16
Healthy LifestyleBALANCE1.12

Worldwide distribution

Worldwide audience distribution share by country for 98 Degrees
CountryShare
United States69.6%
Canada11.5%
United Kingdom3.5%

See 98 Degrees audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does 98 Degrees have in United States?

98 Degrees has an estimated audience of 461,735 people in United States, concentrated in California and Florida.

What is the gender split and age of 98 Degrees fans?

65.7% of 98 Degrees fans are female, 34.3% are male, with an average age of 38.0 years.

Which brands do 98 Degrees fans like most?

98 Degrees fans show strongest brand affinity for Whataburger (2.62×), John Havlicek (21.27×), and A New Earth Eckhart Tolle (67.3×) over the country average.

Where do 98 Degrees fans live in United States?

98 Degrees fans in United States are most concentrated in California (reach 54,870), Florida (reach 38,041), and Texas (reach 35,604). These three regions account for the largest share of the active audience.

What other brands do 98 Degrees fans also like?

Beyond 98 Degrees itself, the audience over-indexes on John Havlicek (21.27×), A New Earth Eckhart Tolle (67.3×), Kennesaw State University (16.69×), and Elsword (20.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 98 Degrees. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.