Rascasse Audience Intelligence

Melanie C Audience in United States

A data profile of the people who buy, follow and care about Melanie C in United States — modelled from more than twelve digital signal sources. Melanie C has an estimated audience of 670,086 people in United States.

#638among Singer-songwriter in United States#7233among Person in United States#4181in Music & Radio

The average Melanie C fan in United States is 32.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Emma Bunton, Spice Girls, Geri Halliwell, with strongest over-indexing on Emma Bunton (408.52× the country average).

Demographically, the Melanie C audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Social Media Usage, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Melanie C fan in United States is more female, around 32.8 years old, with strong Social Media Usage tendencies and a notable affinity for Emma Bunton.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Melanie C profile in United States.

Audience size
670K
in United States
Gender
60.5%♀
39.5% male
Age
32.8
average years
Country rank
#30691
Person in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Melanie C fans

60.5% are female, 39.5% are male, average age 32.8.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Melanie C audience in United States
MetricValue
Female60.5%
Male39.5%
Average age32.8
Estimated audience size670,086
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Melanie C audience in United States
Age bracketShare%
16-1943%
20-2916%
30-3914%
40-4912%
50+15%
Fig. 04

Worldwide distribution

15.3%

of the worldwide Melanie C audience comes from United States.

Worldwide audience distribution share by country for Melanie C
CountryShare
United Kingdom22.9%
United States15.3%
Germany14.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Melanie C audience in United States is strongest.

Fig. 05

Top regions by affinity

Melanie C fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~7K1.92×
02Washington~9K1.22×
03New York~20K1.19×
04Indiana~8K1.17×
05Oregon~5K1.15×
06California~50K1.12×
07New Jersey~10K1.12×
08Massachusetts~8K1.11×
09New Hampshire~2K1.10×
10Pennsylvania~10K1.09×
11Washington, District of Columbia~1K1.08×
12Illinois~10K1.07×
13Rhode Island~1K1.06×
14Nevada~4K1.04×
15Maryland~7K1.03×
16Michigan~10K1.02×
17Colorado~6K1.02×
18Minnesota~5K1.02×
19Ohio~10K1.01×
20Utah~3K1.00×
21Maine~1K1.00×
22North Dakota<1K1.00×
23Missouri~6K0.99×
24Kansas~3K0.99×
25Virginia~9K0.98×
26Kentucky~5K0.98×
27Nebraska~2K0.98×
28West Virginia~2K0.98×
29Tennessee~7K0.97×
30Wisconsin~5K0.97×
31Oklahoma~4K0.97×
32Iowa~3K0.97×
33Idaho~2K0.97×
34Montana<1K0.96×
35Vermont<1K0.96×
36Georgia~10K0.94×
37North Carolina~10K0.94×
38New Mexico~2K0.94×
39Hawaii~1K0.94×
40Delaware<1K0.94×
41Florida~20K0.93×
42South Carolina~5K0.93×
43Texas~30K0.89×
44Arkansas~3K0.89×
45Alaska<1K0.89×
46South Dakota<1K0.88×
47Louisiana~4K0.86×
48Arizona~6K0.84×
49Mississippi~3K0.83×
50Alabama~4K0.79×
Fig. 06

Affinity by region

Affinity by region — Melanie C, United States
0.79×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Melanie C audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Melanie C audience
#·InterestCategoryAffinity×
01Emma BuntonMusic & Radio408.52×
02Spice GirlsMusic & Radio101.83×
03Geri HalliwellFashion & Accessoires76.99×
0498 DegreesMusic & Radio76.19×
05A League of Their OwnMovies & TV26.19×
06Cocktail (1988 film)Movies & TV23.35×
07Rachel WeiszMovies & TV22.44×
08Alyson HanniganMovies & TV20.82×
09Joe JonasMusic & Radio17.22×
10Dakota FanningMovies & TV15.99×
11Blake LivelyMovies & TV14.05×
12Kristen StewartMovies & TV13.85×
13Mel BrooksMovies & TV12.47×
14Shrek (franchise)Movies & TV11.20×
15Demi MooreMovies & TV9.32×
16Margot RobbieMovies & TV8.35×
17Bruce WillisMovies & TV7.94×
18BeetlejuiceMovies & TV5.87×
19Taylor SwiftMusic & Radio4.29×
20RedditInternet & Social Media4.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Melanie C audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Melanie C audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.75×
ExtroversionTHRILL1.75×
TraditionCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Melanie C audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
PatriotismCONSERVATISM0.78×
SustainabilityBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Melanie C have in United States?

Melanie C has an estimated audience of 670,086 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Melanie C fans?

60.5% of Melanie C fans are female, 39.5% are male, with an average age of 32.8 years.

03

Which brands do Melanie C fans like most?

Melanie C fans show strongest brand affinity for Emma Bunton (408.52×), Spice Girls (101.83×), and Geri Halliwell (76.99×) over the country average.

04

Where do Melanie C fans live in United States?

Melanie C fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Melanie C fans also like?

Beyond Melanie C itself, the audience over-indexes on Spice Girls (101.83×), Geri Halliwell (76.99×), 98 Degrees (76.19×), and Rachel Weisz (22.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Melanie C audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Melanie C. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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