Melanie C Audience in United States
Melanie C has an estimated audience of 371,731 people in United States. 60.5% are female, 39.5% are male, average age 32.8. Top regions: California, Texas, New York. Top brand affinities: Emma Bunton, Spice Girls, Geri Halliwell, 98 Degrees, Blake Lively.
The average Melanie C fan in United States is 32.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Emma Bunton, Spice Girls, Geri Halliwell, with strongest over-indexing on Emma Bunton (408.52× the country average). Demographically, the Melanie C audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Melanie C fans
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 32.8 |
| Estimated audience size | 371,731 |
Audience persona
The typical Melanie C fan in United States is more female, around 32.8 years old, with strong Risk Appetite tendencies and a notable affinity for Emma Bunton.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 44,562 | 1.09× |
| Texas | 30,536 | 0.96× |
| New York | 24,385 | 1.17× |
| Florida | 23,230 | 0.92× |
| Pennsylvania | 13,732 | 1.1× |
| Illinois | 13,570 | 1.1× |
| Ohio | 11,860 | 1.04× |
| Georgia | 11,297 | 0.99× |
| North Carolina | 10,946 | 0.98× |
| New Jersey | 10,303 | 1.09× |
| Michigan | 9,824 | 1.01× |
| Virginia | 9,134 | 1.01× |
| Washington | 8,914 | 1.2× |
| Massachusetts | 8,415 | 1.15× |
| Indiana | 8,228 | 1.21× |
| Connecticut | 7,711 | 2.07× |
| Tennessee | 7,280 | 0.98× |
| Maryland | 6,628 | 1.04× |
| Colorado | 6,329 | 1.08× |
| Missouri | 6,190 | 1.03× |
| Minnesota | 5,684 | 1.07× |
| Arizona | 5,511 | 0.73× |
| South Carolina | 5,391 | 0.96× |
| Wisconsin | 5,275 | 0.94× |
| Kentucky | 4,976 | 1.07× |
| Oregon | 4,888 | 1.15× |
| Louisiana | 4,200 | 0.88× |
| Oklahoma | 4,130 | 1× |
| Nevada | 4,035 | 1.12× |
| Utah | 3,516 | 1.06× |
| Alabama | 3,443 | 0.66× |
| Kansas | 3,032 | 1.04× |
| Iowa | 2,923 | 0.95× |
| Arkansas | 2,734 | 0.89× |
| Mississippi | 2,301 | 0.75× |
| Nebraska | 1,898 | 1.02× |
| New Mexico | 1,716 | 0.92× |
| Idaho | 1,707 | 0.92× |
| West Virginia | 1,597 | 0.92× |
| Hawaii | 1,531 | 0.96× |
| New Hampshire | 1,482 | 1.01× |
| Maine | 1,290 | 0.97× |
| Washington, District of Columbia | 1,236 | 1.11× |
| Rhode Island | 1,231 | 1.04× |
| Montana | 963 | 0.93× |
| Delaware | 878 | 0.86× |
| North Dakota | 726 | 0.95× |
| South Dakota | 659 | 0.77× |
| Vermont | 551 | 0.84× |
| Alaska | 464 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Emma Bunton | 408.52× | Music & Radio |
| Spice Girls | 101.83× | Music & Radio |
| Geri Halliwell | 76.99× | Fashion & Accessoires |
| 98 Degrees | 76.19× | Music & Radio |
| Blake Lively | 14.05× | Movies & TV |
| Dakota Fanning | 15.99× | Movies & TV |
| Rachel Weisz | 22.44× | Movies & TV |
| Beetlejuice | 5.87× | Movies & TV |
| Cocktail (1988 film) | 23.35× | Movies & TV |
| Bruce Willis | 7.94× | Movies & TV |
| Kristen Stewart | 13.85× | Movies & TV |
| 4.1× | Internet & Social Media | |
| Joe Jonas | 17.22× | Music & Radio |
| Demi Moore | 9.32× | Movies & TV |
| Shrek (franchise) | 11.2× | Movies & TV |
| Craigslist | 4.13× | Shopping |
| Harry Potter | 3.48× | Movies & TV |
| Alyson Hannigan | 20.82× | Movies & TV |
| A League of Their Own | 26.19× | Movies & TV |
| Taylor Swift | 4.29× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.34 |
| Luxury Orientation | PREMIUM | 2.19 |
| Tradition | CONSERVATISM | 2.01 |
| Indulgence | JOY | 1.38 |
| Mindfulness | BALANCE | 1.33 |
| Community Orientation | OPEN | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 22.0% |
| Australia | 14.2% |
| Germany | 11.5% |
See Melanie C audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
Frequently asked questions
How many fans does Melanie C have in United States?
Melanie C has an estimated audience of 371,731 people in United States, concentrated in California and Texas.
What is the gender split and age of Melanie C fans?
60.5% of Melanie C fans are female, 39.5% are male, with an average age of 32.8 years.
Which brands do Melanie C fans like most?
Melanie C fans show strongest brand affinity for Emma Bunton (408.52×), Spice Girls (101.83×), and Geri Halliwell (76.99×) over the country average.
Where do Melanie C fans live in United States?
Melanie C fans in United States are most concentrated in California (reach 44,562), Texas (reach 30,536), and New York (reach 24,385). These three regions account for the largest share of the active audience.
What other brands do Melanie C fans also like?
Beyond Melanie C itself, the audience over-indexes on Spice Girls (101.83×), Geri Halliwell (76.99×), 98 Degrees (76.19×), and Blake Lively (14.05×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Melanie C. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.