Rocket Audience in United States
Rocket has an estimated audience of 14,103,157 people in United States. 56.5% are female, 43.5% are male, average age 39.7. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Lulu 黃路梓茵, Home equity.
Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Rocket audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Extroversion, Career Orientation.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Rocket fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 39.7 |
| Estimated audience size | 14,103,157 |
Audience persona
The typical Rocket fan in United States is more female, around 39.7 years old, with strong Extroversion tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Mathcore | 18.06× | Music & Radio |
| Google Home | 11.59× | Technology & Electronics |
| Lulu 黃路梓茵 | 3.9× | Movies & TV |
| Home equity | 2.23× | Home & Garden |
| The Historian | 16.48× | Literature |
| Eurail | 16.57× | Cars & Mobility |
| Israel | 1.52× | Travel & Leisure |
| Hocus Pocus | 3.21× | Movies & TV |
| Historic site | 2.77× | Arts & Culture |
| Parral, Chihuahua | 9.05× | Travel & Leisure |
| Goop | 3.13× | Internet & Social Media |
| Kendra Scott | 1.65× | Fashion & Accessoires |
| JDSU | 1.69× | Business & Career |
| Vocal harmony | 2.43× | Music & Radio |
| Governor of Michigan | 3.9× | Politics & Society |
| Jeep Wagoneer | 3.01× | Cars & Mobility |
| Cam Ward | 1.98× | Sports |
| Grinch | 2.06× | Movies & TV |
| Home staging | 2.3× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.2 |
| Career Orientation | POWER | 1.09 |
| Price Sensitivity | PREMIUM | 1.08 |
| Healthy Lifestyle | BALANCE | 1.07 |
| Sports Activity | POWER | 1.04 |
| Family Orientation | CONSERVATISM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 70.2% |
| India | 3.8% |
| United Kingdom | 3.3% |
See Rocket audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
- Chappell Roan (13,352,434)
How to read this data
Audience size is the estimated number of people in United States who actively search for Rocket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.