Rocket Audience in United States
Rocket has an estimated audience of 14,103,157 people in United States. 56.5% are female, 43.5% are male, average age 39.7. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.
Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Rocket audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Extroversion, Career Orientation.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Rocket fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 39.7 |
| Estimated audience size | 14,103,157 |
Audience persona
The typical Rocket fan in United States is more female, around 39.7 years old, with strong Extroversion tendencies and a notable affinity for Finnair.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| AccuWeather | 15.97× | Home & Garden |
| StubHub | 15.69× | Travel & Leisure |
| DocuSign | 15.07× | Technology & Electronics |
| OpenTable | 15.85× | Food & Beverages |
| Flickr | 12.66× | Internet & Social Media |
| Robert Pattinson | 14.77× | Movies & TV |
| Idris Elba | 15.96× | Movies & TV |
| Choice Hotels | 18.81× | Travel & Leisure |
| Michelle Pfeiffer | 13.09× | Movies & TV |
| Telegram | 14.55× | Internet & Social Media |
| Liam Neeson | 11.19× | Movies & TV |
| Pierce Brosnan | 13.9× | Movies & TV |
| Rebecca Ferguson | 16.65× | Movies & TV |
| GoDaddy | 14.24× | Technology & Electronics |
| Natalie Portman | 11.42× | Movies & TV |
| Cotton On | 15.99× | Fashion & Accessoires |
| Orange | 17.89× | Technology & Electronics |
| Jake Gyllenhaal | 11.04× | Movies & TV |
| Forrest Gump | 14.23× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.2 |
| Career Orientation | POWER | 1.09 |
| Price Sensitivity | PREMIUM | 1.08 |
| Healthy Lifestyle | BALANCE | 1.07 |
| Sports Activity | POWER | 1.04 |
| Family Orientation | CONSERVATISM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 70.2% |
| India | 3.8% |
| United Kingdom | 3.3% |
See Rocket audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
- Chappell Roan (13,352,434)
How to read this data
Audience size is the estimated number of people in United States who actively search for Rocket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.