Rascasse Audience Intelligence

Rocket Audience in United States

A data profile of the people who buy, follow and care about Rocket in United States — modelled from more than twelve digital signal sources. Rocket has an estimated audience of 13,412,265 people in United States.

#4among Singer-songwriter in United States#95among Person in United States#181in Music & Radio

The average Rocket fan in United States is 39.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Kelly Osbourne, Powerball, High-heeled footwear, with strongest over-indexing on Kelly Osbourne (3.9× the country average).

Demographically, the Rocket audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rocket fan in United States is more female, around 39.7 years old, with strong Career Orientation tendencies and a notable affinity for Kelly Osbourne.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rocket profile in United States.

Audience size
13.4M
in United States
Gender
56.5%♀
43.5% male
Age
39.7
average years
Country rank
#2645
Person in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rocket fans

56.5% are female, 43.5% are male, average age 39.7.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Rocket audience in United States
MetricValue
Female56.5%
Male43.5%
Average age39.7
Estimated audience size13,412,265
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Rocket audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3919%
40-4921%
50+21%
Fig. 04

Worldwide distribution

68.6%

of the worldwide Rocket audience comes from United States.

Worldwide audience distribution share by country for Rocket
CountryShare
United States68.6%
India4.0%
United Kingdom3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rocket audience in United States is strongest.

Fig. 05

Top regions by affinity

Rocket fans by region: top regions in United States
#RegionReachAffinity×
01Texas~9M7.59×
02Colorado~300K1.57×
03Louisiana~300K1.53×
04California~2M1.42×
05Kentucky~200K1.41×
06Missouri~300K1.33×
07Mississippi~100K1.19×
08Washington~300K1.05×
09Arizona~300K1.04×
10Maryland~200K0.96×
11Arkansas~100K0.95×
12Alabama~200K0.93×
13Nevada~100K0.93×
14Georgia~400K0.92×
15Oregon~100K0.92×
16New Mexico~60K0.92×
17Virginia~300K0.91×
18Delaware~40K0.91×
19New Jersey~300K0.90×
20Oklahoma~100K0.89×
21Indiana~200K0.88×
22New York~700K0.87×
23Illinois~400K0.86×
24North Carolina~400K0.84×
25Pennsylvania~400K0.83×
26Ohio~400K0.82×
27Washington, District of Columbia~30K0.82×
28Florida~800K0.81×
29Tennessee~200K0.81×
30South Carolina~200K0.80×
31Kansas~90K0.80×
32Massachusetts~200K0.79×
33South Dakota~30K0.78×
34North Dakota~20K0.77×
35Iowa~90K0.76×
36Hawaii~50K0.76×
37Rhode Island~30K0.75×
38Michigan~300K0.73×
39Connecticut~100K0.73×
40Nebraska~50K0.73×
41Minnesota~100K0.72×
42Wisconsin~100K0.70×
43Alaska~20K0.65×
44Wyoming~10K0.63×
45West Virginia~40K0.61×
46Maine~30K0.60×
47Utah~70K0.57×
48Idaho~40K0.57×
49New Hampshire~30K0.57×
50Vermont~10K0.54×
Fig. 06

Affinity by region

Affinity by region — Rocket, United States
0.54×1.00×7.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rocket audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rocket audience
#·InterestCategoryAffinity×
01Kelly OsbourneMusic & Radio3.90×
02High-heeled footwearFashion & Accessoires3.90×
03Anna FarisMovies & TV3.90×
04Taron EgertonMovies & TV3.90×
05Liza MinnelliMusic & Radio3.90×
06Jessica ChastainMovies & TV3.90×
07Rack Room ShoesFashion & Accessoires3.84×
08Bergdorf GoodmanFashion & Accessoires3.00×
09New York PostNews2.16×
10HormoneHealth2.02×
11Real propertyHome & Garden1.97×
12Diane KeatonMovies & TV1.93×
13TicketmasterTravel & Leisure1.87×
14Made in USABusiness & Career1.82×
15Dillard'sFashion & Accessoires1.74×
16Political scienceBusiness & Career1.68×
17Nordstrom rackFashion & Accessoires1.67×
18DentistryBusiness & Career1.66×
19PowerballGames1.61×
20FacialBeauty & Wellness1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rocket audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rocket audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.38×
Need for SecurityCONSERVATISM1.24×
Community OrientationOPEN1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rocket audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
Luxury OrientationPREMIUM0.87×
Risk AppetiteTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rocket have in United States?

Rocket has an estimated audience of 13,412,265 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Rocket fans?

56.5% of Rocket fans are female, 43.5% are male, with an average age of 39.7 years.

03

Which brands do Rocket fans like most?

Rocket fans show strongest brand affinity for Kelly Osbourne (3.9×), Powerball (1.61×), and High-heeled footwear (3.9×) over the country average.

04

Where do Rocket fans live in United States?

Rocket fans in United States are most concentrated in Texas (reach ~9M), California (reach ~2M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Rocket fans also like?

Beyond Rocket itself, the audience over-indexes on Powerball (1.61×), High-heeled footwear (3.9×), Real property (1.97×), and Ticketmaster (1.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Rocket audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rocket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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