Rascasse Audience Intelligence

Dillard's Target Market in United States

A data profile of the people who buy, follow and care about Dillard's in United States — modelled from more than twelve digital signal sources. Dillard's has an estimated audience of 23,717,746 people in United States.

#135among Brand in United States#61in Fashion & Accessoires

The average Dillard's fan in United States is 44.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, Georgia.

Top brand affinities include Hobby Lobby, Belk, Macy's, with strongest over-indexing on Hobby Lobby (3.57× the country average).

Demographically, the Dillard's audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Spirituality, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dillard's fan in United States is more female, around 44.8 years old, with strong Spirituality tendencies and a notable affinity for Hobby Lobby.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dillard's profile in United States.

Audience size
23.7M
in United States
Gender
84.5%♀
15.5% male
Age
44.8
average years
Country rank
#1312
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dillard's

84.5% are female, 15.5% are male, average age 44.8.

Fig. 02

Gender split

84.5%
Female
15.5%
Male
Demographic split for Dillard's audience in United States
MetricValue
Female84.5%
Male15.5%
Average age44.8
Estimated audience size23,717,746
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Dillard's audience in United States
Age bracketShare%
16-198%
20-2915%
30-3920%
40-4927%
50+31%
Fig. 04

Worldwide distribution

97.0%

of the worldwide Dillard's audience comes from United States.

Worldwide audience distribution share by country for Dillard's
CountryShare
United States97.0%
China0.7%
United Kingdom0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dillard's audience in United States is strongest.

Fig. 05

Top regions by affinity

Dillard's customers by region in United States
#RegionReachAffinity×
01Louisiana<1K3.87×
02Arkansas<1K3.76×
03Mississippi<1K2.89×
04Texas~2K2.46×
05Alabama<1K2.41×
06New Mexico<1K2.17×
07Oklahoma<1K2.06×
08Tennessee<1K1.95×
09Kentucky<1K1.81×
10South Carolina<1K1.78×
11Georgia<1K1.74×
12Florida<1K1.66×
13Arizona<1K1.61×
14Kansas<1K1.57×
15Missouri<1K1.42×
16Nebraska<1K1.36×
17Utah<1K1.26×
18Nevada<1K1.21×
19North Carolina<1K1.17×
20Ohio<1K1.16×
21Iowa<1K1.15×
22Idaho<1K1.06×
23Colorado<1K1.04×
24Montana<1K0.92×
25South Dakota<1K0.86×
26Virginia<1K0.81×
27Wyoming<1K0.71×
28Indiana<1K0.52×
29Illinois<1K0.40×
30West Virginia<1K0.31×
31Maryland<1K0.29×
32Michigan<1K0.27×
33Washington, District of Columbia<1K0.27×
34North Dakota<1K0.27×
35California<1K0.26×
36Delaware<1K0.25×
37Alaska<1K0.23×
38New York<1K0.21×
39Pennsylvania<1K0.20×
40New Jersey<1K0.20×
41Wisconsin<1K0.20×
42Minnesota<1K0.20×
43Connecticut<1K0.20×
44Rhode Island<1K0.20×
45New Hampshire<1K0.17×
46Maine<1K0.17×
47Massachusetts<1K0.16×
48Washington<1K0.15×
49Hawaii<1K0.15×
50Oregon<1K0.14×
Fig. 06

Affinity by region

Affinity by region — Dillard's, United States
0.14×1.00×3.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dillard's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dillard's audience
#·InterestCategoryAffinity×
01BelkFashion & Accessoires7.75×
02Dakota JohnsonMovies & TV6.39×
03Boscov'sFashion & Accessoires6.13×
04J.Crew FactoryShopping4.64×
05Hobby LobbyHome & Garden3.57×
06J. C. PenneyShopping3.14×
07Macy'sShopping2.52×
08Family (biology)Kids & Family2.47×
09MarshallsFashion & Accessoires2.34×
10Nordstrom rackFashion & Accessoires2.25×
11HandbagsFashion & Accessoires1.83×
12GodPolitics & Society1.80×
13Heart (novel)Literature1.78×
14ChristmasKids & Family1.66×
15DressesFashion & Accessoires1.65×
16WalgreensShopping1.64×
17BoutiquesFashion & Accessoires1.57×
18AldiShopping1.54×
19PinterestInternet & Social Media1.51×
20Kohl'sShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dillard's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dillard's audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.45×
CreativityOPEN1.45×
ExtroversionTHRILL1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dillard's audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.90×
Early Adopter MentalityPOWER0.93×
Career OrientationPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dillard's's target market in United States?

Dillard's's target market in United States covers an estimated 23,717,746 people, concentrated in Texas and Florida.

02

What is the gender split and age of Dillard's customers?

84.5% of the Dillard's audience are female, 15.5% are male, with an average age of 44.8 years.

03

Which brands do Dillard's fans like most?

Dillard's fans show strongest brand affinity for Hobby Lobby (3.57×), Belk (7.75×), and Macy's (2.52×) over the country average.

04

Where do Dillard's fans live in United States?

Dillard's fans in United States are most concentrated in Texas (reach ~2K), Florida (reach <1K), and Georgia (reach <1K). These three regions account for the largest share of the active audience.

05

What other brands do Dillard's fans also like?

Beyond Dillard's itself, the audience over-indexes on Belk (7.75×), Macy's (2.52×), J. C. Penney (3.14×), and Dakota Johnson (6.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Dillard's audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dillard's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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